Associated Banc-Corp. operates as a bank holding company, through which offers various banking and nonbanking financial services to individuals and businesses. It operates through the following segments: Corporate and Commercial Specialty, Community, Consumer & Business, and Risk Management and Shared Services. The Corporate and Commercial Specialty segment serves customers including, larger businesses, developers, non-profits, municipalities, and financial institutions. The Community, Consumer & Business segment serves individuals, as well as small and mid-sized businesses. The Risk Management and Shared Services segment includes corporate risk management, credit administration, finance, treasury, operations, and technology, which are key shared functions. The company was founded in 1964 and is headquartered in Green Bay, WI.