William R. Carlson

Senior Vice President, Performance Analytics at Choice Hotels International, Inc.

William R. Carlson

William R. Carlson

Senior Vice President, Performance Analytics at Choice Hotels International, Inc.

Biography

William Carlson

Senior Vice President, Performance Analytics

William Carlson is senior vice president of performance analytics for Choice Hotels International, Inc. In this role, Mr. Carlson provides the company with business intelligence services to drive strategic and operating decisions in support of the company’s goals.

During his tenure at Choice, Mr. Carlson has successfully helped the company leverage its data through advanced analytics to improve company performance.

Mr. Carlson joined Choice Hotels in 1998 as Vice President of Consumer and Market Research. In this position, he developed the company’s consumer insights and industry analysis capabilities. In 2006, Mr. Carlson was promoted to Senior Vice President of Consumer Marketing where he was played major roles in establishing the company’s customer database, enhancing its loyalty program, and deploying the company’s hotel-level guest satisfaction system.

Prior to his roles at Choice, Mr. Carlson served in various planning, analysis, and consumer insight roles for Promus Hotels Corporation and InterContinental Hotels Group.

Mr. Carlson received a bachelor’s degree in marketing and a master’s degree in business administration from Arizona State University.

Overview
RelSci Relationships

631

Birthday

1959

Age

59

Relationships
RelSci Relationships are individuals William R. Carlson likely has professional access to. A relationship does not necessarily indicate a personal connection.

Vice President, Assistant General Counsel & Assistant Secretary at Choice Hotels International, Inc.

Relationship likelihood: Average

Chief Human Resources Officer at Choice Hotels International, Inc.

Relationship likelihood: Average

Chief Development Officer at Choice Hotels International, Inc.

Relationship likelihood: Average

Chief Executive Officer & Director at Dine Brands Global, Inc.

Relationship likelihood: Average

Chief Commercial Officer at Choice Hotels International, Inc.

Relationship likelihood: Average

Senior Vice President, General Counsel, Corporate Secretary & External Affairs at Choice Hotels International, Inc.

Relationship likelihood: Average

Former Vice President, Assistant General Counsel & Chief Compliance Officer at Choice Hotels International, Inc.

Relationship likelihood: Average

Director, President & Chief Executive Officer at Choice Hotels International, Inc.

Relationship likelihood: Average

Former Senior Vice President, Chief Financial Officer & Treasurer at Choice Hotels International, Inc.

Relationship likelihood: Average

Former Senior Vice President, General Counsel & Corporate Secretary at Big Lots, Inc.

Relationship likelihood: Average

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William R. Carlson
Senior Vice President, Performance Analytics at Choice Hotels International, Inc.
Education

Arizona State University (commonly referred to as ASU or Arizona State) is a national space-grant institution and public metropolitan research university located in the Phoenix Metropolitan Area of Arizona. ASU is the largest public university in the United States by enrollment. Founded in 1885 as the Tempe Normal School for the Arizona Territory, the school came under control of the Arizona Board of Regents in 1945 and was renamed Arizona State College. A 1958 statewide ballot measure gave the university its present name, making Arizona State one of the nation's newest public research universities.

Memberships
Member
Current

The American Marketing Association operates professional associations for marketers. The company offers services to marketing professionals including best practices and research studies, job resources, publications and directories. Its publications include flagship semi-monthly magazine Marketing News, as well as journal of marketing, journal of public policy and marketing and a variety of newsletters. The company was founded in 1931 and is headquartered in Chicago, IL.

Career History
Senior Vice President, Performance Analytics
1998 - Current

Choice Hotels International, Inc. franchises hotels. Its services include in the mid-scale, upper mid-scale and upscale hotels. It operates through Hotel Franchising, SkyTouch Technology, and Corporate and Other. The Hotel Franchising segment includes hotel franchising operations consisting of its twelve brands. The SkyTouch Technology segment develops and markets cloud-based technology products to hoteliers not under franchise agreements with the company. The Corporate and Other segment covers international operations. The company was founded in 1996 and is headquartered in Rockville, MD.

Member-Membership, Sales & Marketing Committee
Current

American Hotel & Lodging Association, Inc. is an American private company located in Washington, DC, with domestic subsidiaries, focused on hotels and motels. Katherine Lugar is currently the CEO of the firm.

Senior Director-Market Information & Planning
Prior

Promus Hotel Corp. owns, franchises, and operates hotels throughout the United States. The company is headquartered in Memphis, TN.

Other Affiliations
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