Vejay G. Lalla

Partner at Fenwick & West LLP

Vejay G. Lalla

Vejay G. Lalla

Partner at Fenwick & West LLP

Biography

Vejay G. Lalla is a partner in the Digital Media, Technology & Privacy; Advertising, Marketing & Promotions; Entertainment, Media & Sports; and Intellectual Property Practice Groups of Davis & Gilbert.

As advertising, technology and entertainment continue to intersect, Mr. Lalla is a leading practitioner in understanding this interplay. He regularly counsels leading advertising agencies and their holding companies, as well as independent creative, public relations, digital, media and social agencies, brands, as well as content companies and early stage start-up companies in navigating the changing landscape, and advises on the potential impact for his clients from a commercial, intellectual property, privacy and regulatory standpoint.

From initial pilot agreements to global multi-million dollar commercial marketing or technology deals, Mr. Lalla acts as primary transactional counsel for his clients negotiating agency-client, partnership and strategic alliance deals, media planning and buying (including programmatic, barter and trade credit), union and non-union talent, and music licenses. Mr. Lalla has extensive expertise on content and technology development, distribution and licensing arrangements both in traditional media such as film and television as well as through e-commerce, and other digital channels and applications. Additionally, he regularly advises clients on all aspects of creation and execution of content, including influencer marketing, native advertising, rights of privacy and publicity, behavioral targeting and privacy/data security issues, review of advertising copy and domestic and international promotions. He also has considerable experience in marketing, branding, licensing, clearance, protection and registration of copyrights and trademarks.

Mr. Lalla also represents and acts as a long term advisor to numerous early stage growth companies in the ad-tech, media-tech, fashion, retail, beauty, food and beverage industries during their life cycle, from early formation to ultimate exit or venture capital financings, with a particular focus on their intellectual property, privacy, technology, content, commercial and e-commerce transactional needs. This includes negotiating SaaS, software, technology development and hosting agreements, data, terms of service and privacy, enterprise, software, hardware and other similar technology transactions or customer partnerships. He is a mentor and speaker at numerous incubators and accelerators in New York and Los Angeles, including TrendSeeder, Harvard Business Studio, Springboard Enterprises, XRC Labs and Retail X Series.

Mr. Lalla has been recognized by The Legal 500 United States for his knowledge in the area of Advertising & Marketing and by Chambers USA: America’s Leading Lawyers for Business in the area of Media & Entertainment. In addition, he was selected as a Super Lawyer by New York Metro Super Lawyers (2013-2017). Prior to joining Davis & Gilbert, he was the Director of Business and Legal Affairs at Lifetime Television supporting the creative and television and film production units. He was also previously an intellectual property associate at the leading IP boutiques Fross Zelnick Lehrman & Zissu, P.C. and Cowan Liebowitz & Latman.

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Partner at Fenwick & West LLP

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Counsel at Fenwick & West LLP

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Partner at Fenwick & West LLP

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Partner at Fenwick & West LLP

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Partner at Fenwick & West LLP

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Partner at Fenwick & West LLP

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Partner at Fenwick & West LLP

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Partner at Fenwick & West LLP

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Partner at Fenwick & West LLP

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Partner at Fenwick & West LLP

Relationship likelihood: Strong

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Vejay G. Lalla
Partner at Fenwick & West LLP
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Fenwick & West LLP is a national law firm that provides comprehensive legal services to technology and life sciences clients of national and international prominence. The company's practice areas include antitrust and unfair competition, appellate, complex business litigation, copyright, corporate and securities, employment & labor, executive compensation & benefits, intellectual property and IP litigation. It offers legal advisory services in areas such as mergers and acquisitions, patent prosecution, privacy and information security. Fenwick & West was founded in 1972 and is headquartered in Mountain View, CA.

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Sourcelink Acquisition LLC, Aterian Investment Management LP purchase Path Interactive, Inc.

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Farfetch Ltd purchases Stadium Enterprises LLC from Forerunner Ventures LLC

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Lyft, Inc. purchases Blue Vision Labs, Inc. from Horizons Ventures Ltd., 7percent Ventures, Presence Capital, Accel Partners LLC, GV Management Co. LLC, SV Angel LLC

Other Affiliations

Vejay G. Lalla is affiliated with Fenwick & West LLP, Davis & Gilbert LLP

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