Prema Sagar

Founder at Genesis Burson Marsteller Public Relations Pvt. Ltd.

Prema Sagar

Prema Sagar

Founder at Genesis Burson Marsteller Public Relations Pvt. Ltd.

Biography

Prema founded Genesis PR in November 1992 when the public relations industry was at a nascent stage. Over the last two decades, the company, which was acquired by Burson-Marsteller in 2005-06, has mirrored the journey of India’s public relations and public affairs landscape. She has led the company through this entire formative period, with the backdrop of a rapidly changing business environment. Today, Genesis Burson-Marsteller is a full-service integrated communications firm, delivering innovative and integrated solutions across multiple geographies and practices. Prema is also a member of Burson-Marsteller’s recently formed APAC Senior Executive Leadership Team.

She is the Founder-President of the Public Relations Consultants Association of India (PRCAI), an organisation that encourages the sharing of best practices in the industry. Prema is also the President and Founding Member of the Public Affairs Forum of India (PAFI), which was created to bring the same level of collaboration and knowledge sharing in the public affairs realm.

Named by PRWeek among the 50 most influential people in PR in their Asia Power List 2014 and by the Impact magazine among the 50 most influential women in India in the field of media, marketing and advertising, Prema was invited as the only Indian on the global jury for the first ever PR Lions at the Cannes Lions International Advertising Festival 2009. She has also been part of the jury for the Holmes Report’s SABRE Awards as well as the PRWeek Awards. She was inducted into the ‘ICCO Hall of Fame’ in October 2005, the first Asian to receive this rare honour, joining a select group of global personalities.

As an entrepreneur, Prema is a Charter Member of The Indus Entrepreneurs (TiE), the world’s largest not-for-profit organisation promoting entrepreneurship. She is on the Advisory Council of Medecins Sans Frontieres (Doctors Without Borders) India and a trustee of the Zariya Foundation, a Swiss non-profit that is spreading Mother Teresa’s message and is also raising funds to finance a motion picture made on her life and work. Prema is also a member of the Board of Advisors of SaveLIFE Foundation, an NGO focused on bystander care for emergency victims.

Inspired by Mother Teresa, Prema established Genesis Foundation, a trust created to provide access to world-class medical care for abandoned and underprivileged children facing life-threatening ailments in the area of cancer, heart, thalassemia, organ failure and extreme deformities.

Prema loves music and wishes she could have been a singer or a DJ. Outside of work, she loves being the perfect, warm home keeper. She loves baking and mixing cocktails.

Overview
Career Highlights

Genesis Burson Marsteller Public Relations Pvt. Ltd.

RelSci Relationships

189

Relationships
RelSci Relationships are individuals Prema Sagar likely has professional access to. A relationship does not necessarily indicate a personal connection.

Managing Partner, B2C Telecom & Technology Practice at Genesis Burson Marsteller Public Relations Pvt. Ltd.

Relationship likelihood: Strong

Chief Operating Officer at Genesis Burson Marsteller Public Relations Pvt. Ltd.

Relationship likelihood: Strong

India Practice Chair, Corporate & Financial at Genesis Burson Marsteller Public Relations Pvt. Ltd.

Relationship likelihood: Strong

Head of Business-to-Business-Telecom & Technology Practice at Genesis Burson Marsteller Public Relations Pvt. Ltd.

Relationship likelihood: Strong

President-Public Relations at Genesis Burson Marsteller Public Relations Pvt. Ltd.

Relationship likelihood: Strong

Director-Public Affair at Genesis Burson Marsteller Public Relations Pvt. Ltd.

Relationship likelihood: Average

Former Director, Thought Leadership at Genesis Burson Marsteller Public Relations Pvt. Ltd.

Relationship likelihood: Average

Executive at WPP Plc

Relationship likelihood: Average

Market Leader at Genesis Burson Marsteller Public Relations Pvt. Ltd.

Relationship likelihood: Average

Professional at Genesis Burson Marsteller Public Relations Pvt. Ltd.

Relationship likelihood: Average

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Prema Sagar
Founder at Genesis Burson Marsteller Public Relations Pvt. Ltd.
Career History
Vice Chair, Asia-Pacific
2015 - Prior

Burson-Marsteller LLC provides global public relations and communications services. Its services include consumer and brand marketing, corporate and financial communications, digital, healthcare communications and market access, health tech, issues and crisis management, media, public affairs, sports marketing, and technology communications. The firm offers services for global companies, industry associations, professional services firms, governments, and organizations. The company was founded by Harold Burson and Bill Marsteller on March 1, 1953 and is headquartered in New York, NY.

Events
Attendee
Gurgaon, CT, India
2012 World Economic Forum on India

From Deliberation to Transformation

Attendee
Ambience Island National Highway 8-Gurgaon , Haryana
2012 World Economic Forum on India

From Deliberation to Transformation

Other Affiliations
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