Michelle A. Cooke

Partner & Chief Diversity & Inclusion Officer at Manatt, Phelps & Phillips LLP

Michelle A. Cooke

Michelle A. Cooke

Partner & Chief Diversity & Inclusion Officer at Manatt, Phelps & Phillips LLP

Biography

Michelle Cooke helps IP owners build, protect and monetize their assets domestically, internationally and online. As leader of Manatt’s IP Protection & Enforcement business unit, Michelle focuses much of her work on branding, online content, digital assets, copyrights, international protection/enforcement, trade secrets and privacy/data security. She has particular market knowledge of the entertainment and media, multimedia platforms, consumer products, apparel and software industries.

Clients seek Michelle’s guidance on brand strategies, including establishing, expanding and exploiting brands, developing plans for content development, controlling and managing brand identity, and using digital real estate. She takes a global perspective on preplanning, management and vigilance to promote IP value and lay the foundation for expansion in the global marketplace. Michelle negotiates licensing and distribution agreements, and structures agreements, guidelines and internal policies to govern the use of third-party intellectual property, social media activity, user-generated content, and personal data. She guides the sale and acquisition of international IP rights, runs IP audits, and builds and manages trademark and copyright portfolios.

Encompassed in Michelle’s work with digital assets is counseling on trade secrets, privacy and data security. She evaluates and crafts internal/external policies and procedures on the collection, use, transfer, maintenance and protection of privacy/data information, and the use, development and distribution of content. In M&A transactions, she evaluates assets for potential vulnerabilities on the privacy and data security front. She has helped clients minimize their liability exposure and maintain their trade secrets by spearheading campaigns to remove from social media and digital platforms unauthorized postings of trade secrets and customer personal information. Michelle also assists companies in addressing phishing and the email impersonation of their employees as well as related brand rehabilitation.

Based in the firm’s Los Angeles office, Michelle plays an active role in the protection and enforcement of IP rights internationally as well as addressing risks that threaten brand value or create liability exposure. This work includes structuring policies and plans to protect global brands, policing and enforcing IP rights, and creating and enforcing digital assets. She leads dispute proceedings against infringers and counterfeiters, including administrative proceedings, customs seizures and online take-downs, as well as manages international litigation.

Overview
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1146

Number of Boards

4

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Chief Executive Officer & Managing Partner at Manatt, Phelps & Phillips LLP

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Member-Corporate Counsel Governors Board at University of Southern California Gould School of Law

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Partner at Manatt, Phelps & Phillips LLP

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Partner at Manatt, Phelps & Phillips LLP

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Partner at Manatt, Phelps & Phillips LLP

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Partner at Manatt, Phelps & Phillips LLP

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Partner at Manatt, Phelps & Phillips LLP

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Partner at Manatt, Phelps & Phillips LLP

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Partner at Manatt, Phelps & Phillips LLP

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Partner at Manatt, Phelps & Phillips LLP

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Michelle A. Cooke
Partner & Chief Diversity & Inclusion Officer at Manatt, Phelps & Phillips LLP
Education
J.D.

Founded by Thomas Jefferson in 1819, the University of Virginia School of Law is a world-renowned training ground for distinguished lawyers and public servants. Consistently ranked among the top law schools in the nation, Virginia has educated generations of lawyers, instilling in them a commitment to leadership, integrity and community service. Virginia is justly famous for its collegial environment that bonds students and faculty, and student satisfaction is consistently cited as among the highest in American law schools. At Virginia, law students share their experiences in a cooperative spirit, both in and out of the classroom, and build a network that lasts well beyond their three years here. With more than 20,000 students and a faculty of more than 2,100, the University of Virginia has been ranked first or second among the nation's public universities since 1984. The University's diverse intellectual life is open to law students: Up to 12 credits from other departments may be counted toward the J.D. degree.

B.A.

The University of Virginia (often abbreviated as UVA, UVa, or Virginia) is a public research university in Charlottesville, Virginia, United States. It was conceived and designed by U.S. President Thomas Jefferson, and established in 1819. UVA's initial Board of Visitors included former Presidents of the United States Thomas Jefferson, James Madison, and James Monroe. Monroe owned the initial site of the University, which was mostly farmland. His law office and farmhouse are now the site of Brown College at Monroe Hill, a residential college at UVA. UVA is one of the eight original Public Ivy universities, and it is the only university campus in the United States that is designated a World Heritage Site by UNESCO. In the 2013 edition of U.S. News and World Report's National University Rankings, the school was listed as America's 2nd best public university; tied with UCLA and surpassed only by UC Berkeley.

Memberships
Member
Current

The mission of the Los Angeles County Bar Association is to meet the professional needs of Los Angeles lawyers and advance the administration of justice.

Member

The National Bar Association was founded in 1925 and is the nation's oldest and largest national network of predominantly African-American attorneys and judges. It represents the interests of approximately 65,000 lawyers, judges, law professors and law students.The NBA is organized around 23 substantive law sections, 9 divisions, 12 regions and 80 affiliate chapters throughout the United States and around the world.

Career History
Partner & Chief Diversity & Inclusion Officer
2014 - Current

Manatt, Phelps & Phillips, LLP is a law firm headquartered in Los Angeles, CA. It represents clients in health care, financial services, entertainment, media and advertising, real estate, technology, energy and natural resources, consumer goods and services and transportation. Its services include administrative law, advertising litigation, antitrust, unfair competition, taxation, employee benefits, global compensation, securities litigation, healthcare litigation, financial services litigation, and entertainment & media litigation. The firm was founded in 1965.

Partner
Prior - 2014

Steptoe & Johnson PLLC is a national Energy law firm in the US with 14 offices in Colorado, Kentucky, Ohio, Pennsylvania. Texas and West Virginia.It is ranked by Energy Law 360 as the 12th largest energy firm in the nation with over 300 lawyers in 40 practice area.The firm offers legal services to energy producers throughout the US. The firm has particular strengths in energy law, labor and employment law and litigation and has been top-ranked by Chambers USA in the areas of Corporate & Commercial, Litigation& General Commercial, Real Estate, Natural Resources and Labor & Employment.The firm was also ranked in the 100 largest US practices in the areas of employment, energy, and insurance.

Boards & Committees
Member, Board of Directors
Tenure Unconfirmed

Southern Comfort Properties, Inc., part of Brown-Forman Corp., is a company headquartered in the United States. The firm manufactures and markets alcoholic beverages.

Member, Board of Directors
Tenure Unconfirmed

Part of Brown-Forman Corp., Jack Daniel's Properties, Inc. is an American company located in San Rafael, CA. The firm operates as a holding company whose subsidiaries produces and wholesales beverages. It was founded in 1864 by Jasper Newton Daniel. Justin P. Welch is the current CEO of the firm.The company says this about itself: Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel?s is the maker of the world-famous Jack Daniel?s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel?s Single Barrel Tennessee Whiskey, Jack Daniel?s Tennessee Honey, Jack Daniel?s Tennessee Fire, Jack Daniel?s Tennessee Apple, Jack Daniel?s Tennessee Rye, Jack Daniel?s Sinatra Select and Jack Daniel?s Country Cocktails.

Political Donations
$500
2012

Former President of United States

Transactions
Details Hidden

Heidrick & Struggles International, Inc. purchases Senn-Delaney Leadership Consulting Group LLC from Provant, Inc.

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