Meghan Curran

Chief Marketing & Experience Officer at Shedd Aquarium Society

Meghan Curran

Meghan Curran

Chief Marketing & Experience Officer at Shedd Aquarium Society

Biography

Meghan Curran provides strategic leadership to the organization’s focus on promoting and delivering outstanding guest-centric services and experiences. A member of the executive leadership team, she is responsible for the aquarium’s marketing, online communications, brand management, sales operations, audience research and interpretive efforts.

Curran and her team of 175 staff members are responsible for cultivating the organization’s close to 2 million guests each year, maintaining Shedd's position as one of the most-attended aquariums in the United States and the top-attended cultural organization in Chicago. Under her leadership, the marketing, guest experience and sales teams work together to provide an exceptional and seamless guest experience at all touch points – on site, online and outside of Shedd’s doors.

With a proven track record for assessing and leveraging audience insight to drive brand and experience, Curran has played a prominent role in building and advancing Shedd’s brand and reputation over the last 15 years. She was a driving force in the creation of Shedd’s in-house marketing agency—a unique feature for a cultural institution and one that has developed and cultivated Shedd’s brand since its inception—and is integral to ensuring audience insights are infused throughout aquarium strategic planning efforts to develop and promote guest-centric experiences that align with Shedd’s mission, including Polar Play Zone, the One World aquatic presentation and special exhibts Jellies, Lizards and the Komodo King, Sea Star Quest and Amphibians.

During her tenure, Curran has also worked consistently to grow the aquarium’s understanding of its guests. She provides oversight to the audience research and evaluation team, and played a leadership role in the implementation of an aquarium-wide customer relationship management system to provide deeper insights and tools for support to various areas of the organization from ticketing to learning programs.

A member of the executive committee for the International Council of Museums; Marketing and Public Relations Committee (ICOM MPR), Curran is also a past chair of the Trends Committee and a past member of the Marketing Committee for the Association of Zoos and Aquariums (AZA). She has presented on a wide-range of topics as a desired speaker for national and international associations and industry groups, including the American Alliance of Museums, Museums and the Web, the Association of Zoos and Aquariums Annual Conference and Career Development School, the International Council of Museums Marketing and PR Conference, Northwestern University’s Museum Studies program and Ohio State University’s Fisher School of Business. Most recently, she has earned awards for Shedd in marketing effectiveness from AZA, for best website and best social media campaign from the Illinois Governor’s Conference, and for best practices in social media from the Association of Midwest Museums.

Before joining Shedd in 2001, Curran worked with the Chicago Creative Partnership, where Shedd became one of her clients in addition to other well-established organizations. She holds a Bachelor of Science degree in advertising from the University of Illinois. Curran also is a former board member of the Irish American Heritage Center.

Overview
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229

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3

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President & Chief Executive Officer at Shedd Aquarium Society

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Senior Director of Animal Care & Sustainability at Shedd Aquarium Society

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Chief Executive Officer, Shedd Aquarium at Gulf of Maine Research Institute

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Senior Vice President-Conservation Partner at Shedd Aquarium Society

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Former Director at Shedd Aquarium Society

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Chief Financial Officer at Shedd Aquarium Society

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Senior Director of Animal Operations & Habitats at Shedd Aquarium Society

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Senior Director of Animal Behavior & Training at Shedd Aquarium Society

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Senior Director, Learning Programs at Shedd Aquarium Society

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Director of Research & Evaluation at Shedd Aquarium Society

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Meghan Curran
Chief Marketing & Experience Officer at Shedd Aquarium Society
Education
Bachelor of Science in Advertising

The University of Illinois at Urbana–Champaign is a public research-intensive university in the U.S. state of Illinois. It is the flagship campus of the University of Illinois system. The University of Illinois at Urbana–Champaign is the second oldest public university in the state (after Illinois State University), and is a founding member of the Big Ten Conference. It is considered a Public Ivy and is a member of the Association of American Universities.

Career History
Chief Marketing & Experience Officer
2001 - Current

Shedd Aquarium (formally the John G. Shedd Aquarium) is an indoor public aquarium in Chicago, Illinois, in the United States. Opened on May 30, 1930, the 5,000,000 US gal (19,000,000 l; 4,200,000 imp gal) aquarium was for some time the largest indoor facility in the world. Today it holds some 32,000 animals. Shedd Aquarium was the first inland aquarium with a permanent saltwater fish collection. It is located on Lake Michigan, on the Museum Campus Chicago, along with the Adler Planetarium and the Field Museum of Natural History. In 2015, the aquarium had 2.02 million visitors. It was the most visited aquarium in the U.S. in 2005, and in 2007, it surpassed the Field Museum as the most popular cultural attraction in Chicago. The aquarium contains 1,500 species, including fish, marine mammals, birds, snakes, amphibians, and insects. The aquarium received awards for "best exhibit" from the Association of Zoos and Aquariums (AZA) for Seahorse Symphony in 1999, Amazon Rising in 2001, and Wild Reef in 2004. It was designated a National Historic Landmark in 1987.

Professional
Prior
Boards & Committees
Member, Board of Directors
Prior
Member, Executive Committee
Tenure Unconfirmed

The International Council of Museums (ICOM), created in 1946, is the only organisation of museums and museum professionals with a global scope, committed to the promotion and protection of natural and cultural heritage, present and future, tangible and intangible. With approximately 30,000 members in 137 countries, ICOM is a network of museum professionals acting in a wide range of museum-and heritage-related disciplines.

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$1,000 - $1,499
2017

Shedd Aquarium (formally the John G. Shedd Aquarium) is an indoor public aquarium in Chicago, Illinois, in the United States. Opened on May 30, 1930, the 5,000,000 US gal (19,000,000 l; 4,200,000 imp gal) aquarium was for some time the largest indoor facility in the world. Today it holds some 32,000 animals. Shedd Aquarium was the first inland aquarium with a permanent saltwater fish collection. It is located on Lake Michigan, on the Museum Campus Chicago, along with the Adler Planetarium and the Field Museum of Natural History. In 2015, the aquarium had 2.02 million visitors. It was the most visited aquarium in the U.S. in 2005, and in 2007, it surpassed the Field Museum as the most popular cultural attraction in Chicago. The aquarium contains 1,500 species, including fish, marine mammals, birds, snakes, amphibians, and insects. The aquarium received awards for "best exhibit" from the Association of Zoos and Aquariums (AZA) for Seahorse Symphony in 1999, Amazon Rising in 2001, and Wild Reef in 2004. It was designated a National Historic Landmark in 1987.

$1,500 - $2,499
2016

Shedd Aquarium (formally the John G. Shedd Aquarium) is an indoor public aquarium in Chicago, Illinois, in the United States. Opened on May 30, 1930, the 5,000,000 US gal (19,000,000 l; 4,200,000 imp gal) aquarium was for some time the largest indoor facility in the world. Today it holds some 32,000 animals. Shedd Aquarium was the first inland aquarium with a permanent saltwater fish collection. It is located on Lake Michigan, on the Museum Campus Chicago, along with the Adler Planetarium and the Field Museum of Natural History. In 2015, the aquarium had 2.02 million visitors. It was the most visited aquarium in the U.S. in 2005, and in 2007, it surpassed the Field Museum as the most popular cultural attraction in Chicago. The aquarium contains 1,500 species, including fish, marine mammals, birds, snakes, amphibians, and insects. The aquarium received awards for "best exhibit" from the Association of Zoos and Aquariums (AZA) for Seahorse Symphony in 1999, Amazon Rising in 2001, and Wild Reef in 2004. It was designated a National Historic Landmark in 1987.

$1,500 - $2,499
2015

Shedd Aquarium (formally the John G. Shedd Aquarium) is an indoor public aquarium in Chicago, Illinois, in the United States. Opened on May 30, 1930, the 5,000,000 US gal (19,000,000 l; 4,200,000 imp gal) aquarium was for some time the largest indoor facility in the world. Today it holds some 32,000 animals. Shedd Aquarium was the first inland aquarium with a permanent saltwater fish collection. It is located on Lake Michigan, on the Museum Campus Chicago, along with the Adler Planetarium and the Field Museum of Natural History. In 2015, the aquarium had 2.02 million visitors. It was the most visited aquarium in the U.S. in 2005, and in 2007, it surpassed the Field Museum as the most popular cultural attraction in Chicago. The aquarium contains 1,500 species, including fish, marine mammals, birds, snakes, amphibians, and insects. The aquarium received awards for "best exhibit" from the Association of Zoos and Aquariums (AZA) for Seahorse Symphony in 1999, Amazon Rising in 2001, and Wild Reef in 2004. It was designated a National Historic Landmark in 1987.

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