Medha Girotra

Director-Public Affair at Genesis Burson Marsteller Public Relations Pvt. Ltd.

Medha Girotra

Medha Girotra

Director-Public Affair at Genesis Burson Marsteller Public Relations Pvt. Ltd.

Biography

Medha leads client engagement across various verticals including financial services, chemicals, energy, healthcare, and IT and ITES, among others. She works closely with client teams to understand their issues and objectives to create their outreach programmes. Medha is responsible for developing the government relations strategy and campaign planning for her clients. She also leads the planning and implementation of clients’ advocacy programmes.

In the last six years with the Public Affairs practice at GBM, Medha has successfully led a wide range of programmes on regulatory affairs, stakeholder mapping and outreach, policy advocacy, project advisory services, legislative monitoring and research and crises and issues management. She also represents GBM on the Public Affairs Forum of India and was actively involved in its incubation.

Medha has over 14 years of experience spanning public affairs, public diplomacy, marketing and corporate communications. Prior to her current role, Medha worked as a marketing and public diplomacy advisor with the British High Commission. During this stint, she was involved in formulating, directing and implementing all aspects of marketing and communications strategy in the fields of economy and business, climate change and sustainable development and education. Medha also worked towards building the UK brand in India across these sectors and benchmarking changes in its perception.

Before this, Medha spent two years with Sony BMG Music Entertainment (India), where she worked on media promotions, marketing alliances and contributed to the objective of enhancing corporate sales. Medha has also worked with Barista Coffee, a leading coffee brand. Her brief stint here included PR and brand experience management.

Medha had started her career as an associate with Genesis Burson-Marsteller in 2000. After her stint in public diplomacy at the British High Commission, the growing opportunity in public affairs at Genesis brought her back.

A management graduate from International Management Institute, Delhi, Medha graduated in Economics from Lady Sri Ram College, University of Delhi.

Overview
RelSci Relationships

39

Relationships
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Vice Chair, Asia-Pacific at Burson-Marsteller LLC

Relationship likelihood: Average

President-Public Relations at Genesis Burson Marsteller Public Relations Pvt. Ltd.

Relationship likelihood: Average

Chief Operating Officer at Genesis Burson Marsteller Public Relations Pvt. Ltd.

Relationship likelihood: Average

Managing Partner, B2C Telecom & Technology Practice at Genesis Burson Marsteller Public Relations Pvt. Ltd.

Relationship likelihood: Average

India Practice Chair, Corporate & Financial at Genesis Burson Marsteller Public Relations Pvt. Ltd.

Relationship likelihood: Average

Head of Business-to-Business-Telecom & Technology Practice at Genesis Burson Marsteller Public Relations Pvt. Ltd.

Relationship likelihood: Average

Executive at WPP Plc

Relationship likelihood: Average

Former Director, Thought Leadership at Genesis Burson Marsteller Public Relations Pvt. Ltd.

Relationship likelihood: Average

Market Leader at Genesis Burson Marsteller Public Relations Pvt. Ltd.

Relationship likelihood: Average

Professional at Genesis Burson Marsteller Public Relations Pvt. Ltd.

Relationship likelihood: Average

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Medha Girotra
Director-Public Affair at Genesis Burson Marsteller Public Relations Pvt. Ltd.
Education
Graduate Economics

University of Delhi is a premier Indian educational institution, with a status so high that president of India serves as the Visitor.

Career History
Team Member
Tenure Unconfirmed

Sony BMG Music Entertainment was a record music company, which was a 50–50 joint venture between the Sony Corporation of America and Bertelsmann AG. The venture’s successor, the again-active Sony Music Entertainment, is 100% owned by the Sony Corporation of America.

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