Mark Long

Former President at Indiana University Research & Technology Corp.

Mark Long

Mark Long

Former President at Indiana University Research & Technology Corp.

Biography

QUALIFICATIONS
Senior Executive with 30 years progressively responsible and diversified experience in the biomedical/biotechnology industry in strategic marketing services, sales management, brand marketing, product positioning and marketing communications. Also extensive experience in economic development, business incubation and in academia. Intensive working knowledge of Pharmaceutical, Medical Device, and Biotechnology business areas. Experienced in patent management, entrepreneurism and contract negotiation. Responsible for management and development of staff and other managers. Background in, service, company formation, public
relations, advertising, regulatory affairs, property management, teaching and general management. Planned, built and operated a life sciences incubator and a medical outpatient clinic.
BUSINESS EXPERIENCE:
LONG PERFORMANCE ADVISORS–Greenwood, IN
2008-Present
KELLEY SCHOOL OF BUSINESS–INDIANA UNIVERSITY-INSTRUCTOR
2008-Present
President of Long Performance Advisors, a consulting firm with expertise in the fields of sales, marketing,
business incubation including incubator design/operations/management, feasibility/development studies, small business management, entrepreneurism and technology transfer. Experienced in business plan and marketing plan development, feasibility studies, echnology assessment and valuation, licensing, negotiation, contracts and grants. Advisor on incubator design and management in China, Malaysia, Russia, and other countries.
Currently a Visiting Instructor at the Kelley School of Business at Indiana University in the Department of
Management and Entrepreneurship in Entrepreneurship and Small Business Management, including course
development in “The Business of Life Sciences” and “Contemporary Entrepreneurship”.
Advisor on Technopark and Incubation projects in Russia under IREX and with Ernst and Young
Performed management reviews, site surveys, and energy efficiency studies for various clients worldwide
Won Indiana University Trustees Teaching Award in 2010 for outstanding teaching at IU Business School
Frequent speaker at National Business Incubator Association on key topics, including seminars requirement for incubator management certification in U.S., China and Malaysia
INDIANA UNIVERSITY RESEARCH & TECHNOLOGY CORPORATION–Indianapolis, IN
2002-2008
& THE IU EMERGING TECHNOLOGIES CENTER/IU RESEARCH PARK
MIDWEST PROTON RADIOTHERAPY INSTITUTE
2002-2004
President and Chief Executive Officer
Directed activities of the non-profit Indiana University Research & Technology Corporation (IURTC) in the areas of technology transfer from Indiana University, licensing of University trademarks, new business development, and formation of new biotechnology, medical science, and information technology companies and creation and management of a technology business incubator facility. Also supervised program for executive management education and online MBA program. Responsible for seeking venture capital, funding opportunities, business plan creation and critique, attracting companies to Indiana, formation of management teams, public relations
and overseeing new company progress. Supervision of staff of 40. Formed and built the Indiana University Emerging Technologies Center (IUETC), a life sciences/biotech incubator with 26 tenant companies in downtown Indianapolis. Responsible for operations, facilities management, real estate acquisition and admissions for the IUETC, for the Indianapolis downtown Research Park and Bloomington site. Former Chief Executive Officer of the Midwest Proton Radiotherapy Institute (MPRI), a subsidiary of IURTC. Recruited and managed physicians and other personnel, and day-to-day management of the clinic. Moved Indiana University from 93rd in Technology Transfer to 26th (AUTM 2004 Survey). Purchased building for IUETC and designed facility within 3 months of hire, open within 1 year of hire IUETC designated one of the fastest-growing incubators in U.S. (90% full in 2 years), 7 graduates in 4 years
Increased Technology Transfer revenue threefold and invention disclosures fivefold, set patent application records, closed largest revenue deal in the history of the institution
WASHINGTON UNIVERSITY–St. Louis, Missouri
1998-2002
Director of Technical Operations, Center of Technology Management
2001-2002
Business Development Manager
1998-2001
Responsible for operational activity of staff and department in technology transfer, including development of new business pportunities through the proactive marketing and licensing of technology to industry and new ventures. Responsible for encouraging new technology disclosures from faculty; assessing disclosures to determine patentability and commercial potential; designing and maintaining website, catalog, and promotional literature to promote new business through ecommerce; market new technologies to Biotechnology, Medical Diagnostics, Pharmaceutical, and Chemical companies; format, negotiate and manage license and industry sponsored research agreements; and ensure compliance and non-infringement of technologies. Initiated new start-up companies and assisted with acquisition of Venture Capital, laboratory/incubator/office space and management staffing. Provided public relations information on University technology via television, print and radio.
Led Washington University to #1 ranking in Association of University of Technology Managers (AUTM) suvery
for licenses written per year in 1999, 2000
Vice President, Sales, Marketing, and Service
Negotiated 15-year contract with Amelung GmbH for global distribution of hemostasis instruments
BAXTER HEALTHCARE, INC, DADE DIAGNOSTICS DIVISION–Miami, Florida
1992-94 Director, Technical Services and Marketing Communications
COULTER ELECTRONICS INC.–Hialeah, Florida
1987-92 Manager, Technical Product Support, Chemistry, Cytometry, and Scientific Instruments
WESTWOOD HIGH SCHOOL-Ft. Pierce, Florida
1984-87 Chemistry/Physics Instructor:
PORT ST. LUCIE HOSPITAL–Port St. Lucie, Florida
1982-1984 Shift Supervisor/Chemistry Section Chief
EDUCATION:
Master of Science Degree in Molecular Biology-Florida State University-1982
Bachelor of Science Degree–Biology
Florida State University-1980
Associate of Arts Degree-Indian River State College-1976
Associate of Science Degree-Medical Laboratory Technology-Indian River State College-1978
PROFESSIONAL AFFILIATIONS:
Adjunct Assistant Clinical Professor of Marketing

Kelley School of Business
Affiliate faculty

Indiana University
Department of Bioethics
Past President

Indiana Business Incubator Society
Member
-
American Association for C
linical Chemistry
Member

Central Indiana Life Sciences Initiative Steering Committee
Member

Association of University Technology Managers
Member

American Society for Clinical Pathology
Member

Association of University Research Parks
Member

Nation
al Business Incubator Association
PROFESSIONAL SERVICE AND AWARDS
Former Board Member, Midwest Proton Radiotherapy Institute
Board Member, Phylein Corporation
Former Board Member and Former Chairman, The Haelan Group
Former Board Member, Predictive Physi
ology and Medicine
Former Board Member, Pervasive Technology Laboratories Investment Committee
Former Board Member and Investment Chairperson, METACyt Investment Committee
Former Board Member, Techpoint
Former Board Member, IUPUI Solutions Center
Board Mem
ber, Indiana Make
-
A
-
Wish Foundation
Former Chairman,
Indiana University
Emerging Technologies Center Board
Legislative Liaison, American Association of Clinical Chemistry
Board Representative, National Committee for Clinical Laboratory Standards
Indiana To
p 25 Power Players in Life Sciences, 2005
Who’s Who in Technology, Indianapolis Business Journal, 2003
Lumina Foundation Grant for Business Interns, 2006
Distinguished Alumni Award, Indian River Community College, 2007
IU Trustees Teaching Award, 2010

Overview
Career Highlights

Indiana University Research & Technology Corp.

RelSci Relationships

131

Relationships
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Professor of Optometry & Director of the Iu Borish Center for Ophthalmic Research at Indiana University Research & Technology Corp.

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President at Indiana University

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Chief Information Officer at Indiana University

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Associate Vice President, Office of the Vice President for Engagement at Indiana University Research & Technology Corp.

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Founder at Apexian Pharmaceuticals, Inc.

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Advisor, Endocrinology & Drug Development at Thomas, McNerney & Partners LLC

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Former President & Chief Executive Officer at Indiana University Research & Technology Corp.

Relationship likelihood: Strong

Assistant Secretary/Head of Intellectula Property at Indiana University Research & Technology Corp.

Relationship likelihood: Strong

Executive Director of Technology Commercialization Bloomington Campus at Indiana University Research & Technology Corp.

Relationship likelihood: Strong

Chief Financial Officer at Indiana University Research & Technology Corp.

Relationship likelihood: Strong

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Mark Long
Former President at Indiana University Research & Technology Corp.
Career History
President
Tenure Unconfirmed

Indiana University & Technology Corp. (IURTC) manages the Innovate Indiana Fund. The fund focuses on early-stage investments in technology and life science companies located in the state of Indiana. The fund is allocated to two specific stage-based strategies: pre-seed and seed investments. The fund focused on enabling the following activities: (1) starting new companies which includes technology assessment and validation, market analysis and business planning and may include recruiting an initial management team and (2) providing seed-stage funding to companies that are already engaged in product definition, validation, and development; customer acquisition; market analysis; and/or building out a management team.

Other Affiliations

Mark Long is affiliated with Indiana University Research & Technology Corp.

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