Marie A. Lavalleye

Of Counsel at Covington & Burling LLP

Marie A. Lavalleye

Marie A. Lavalleye

Of Counsel at Covington & Burling LLP


Covington & Burling LLP.
Marie A. Lavalleye
Special Counsel

Marie Lavalleye is a member of the intellectual property group, specializing in trademark, copyright, false advertising, rights of publicity, and Internet-related matters.

Ms. Lavalleye has a broad-based trademark and copyright counseling practice. In addition to advising clients on U.S. and foreign trademark selection, clearance, registration and enforcement issues and on U.S. copyright protection and enforcement matters, Ms. Lavalleye has significant experience in negotiating and drafting trademark and copyright license, assignment, security and other IP-related agreements and in conducting and coordinating IP due diligence reviews in connection with corporate transactions such as mergers and acquisitions, corporate financing and debt restructuring.

Ms. Lavalleye represents clients in opposition and cancellation proceedings before the United States Patent and Trademark Office’s Trademark Trial and Appeal Board and in arbitration proceedings involving Internet domain names. Ms. Lavalleye’s practice also includes advising clients on trademark counterfeit and gray market enforcement matters, developing and implementing strategies for barring importation of counterfeit and gray market goods, and on trademark dilution, rights of publicity and false or misleading advertising issues.

Ms. Lavalleye represents clients in a broad range of industries, including the broadcasting, commodities, consumer products, cosmetics, dietary supplements, financial, pharmaceutical, quick service restaurant, software, spirits, sports and entertainment, and telecommunications industries.

Ms. Lavalleye serves on the firm’s Retirement Plan Committee.
Representative Matters

Advising on all intellectual property and licensing aspects of multi-million television, Internet and new media broadcasting deals for the National Football League, Major League Baseball and NASCAR.
Working with tax experts in developing and implementing a global strategy for protecting, licensing and enforcing an international conglomerate’s global brand.
Developing and implementing a brand protection and domain name enforcement strategy for a leading telecommunications company.
Representing a global manufacturer and seller of spirits in administrative proceedings before the U.S. Patent and Trademark Office’s Trademark Trial and Appeal Board.
Conducting and managing the IP due diligence relating to Goodyear’s restructuring of its multimillion dollar bank credit and accounts receivables facilities.

Honors and Rankings

Legal 500 US, Intellectual Property - Trademarks: Non-contentious (2012)

Pro Bono

Representing the NFL Alumni, Inc. in connection an agreement with a developer in Texas for the development of a sports-themed recreational residential community.
Trademark counsel to the Coordinating Counsel for International Universities, a not-for-profit organization formed by leading educators, former governmental officials and former ambassadors, whose mission is to design, establish and administer universities based on the American model of higher education in China, Afghanistan and other foreign countries.
Trademark and copyright counsel to the SNAP Foundation, Inc., a not-for-profit organization that has put in place educational programs directed to school-aged children that promote self-esteem, self-confidence, and social and personal growth by focusing on positive life choices through the use of creative writing, artistic expression, photography and computer-aided research.
Trademark and copyright counsel to the Cosmetic, Toiletry and Fragrance Association Foundation and its Look Good Feel Better program providing hair, make-up and skin care techniques for cancer patients and cosmetologists who provide such services to cancer patients.

Memberships and Affiliations

International Trademark Association, member


"Responses To Document Requests Can Be Fatal!," Law360 (8/26/2011), Co-Author
"Second Circuit Rules That Use Of Trademarks In Internet Keyword Advertising Constitutes Actionable Trademark Use," Covington E-Alert (4/15/2009), Co-Author
"New Opportunities and Potential Pitfalls of the New TTAB Rules," Trademark World (April 2008), Co-Author
"Brand Matters: Test Your Trademark," Cosmetic/Personal Care CPC Packaging (September 2004), Author
"Making Sense Of Colors And Scents: Can A Distinctive Color Or Scent Function As A Mark For Your Product?," Medical Device Link (September 2004), Author
"Trademarks," chapter in E-Commerce Law & Business (2 vols.), Aspen Publishers (January 2003), Co-Author

Presentations and Speeches

"Avoiding Lack of Bona Fide Intent and Fraud on the PTO Risks," CLE Presentation (October 2011)


Intellectual Property


False & Misleading Advertising Litigation

Internet Monitoring, Enforcement & Litigation

IP Due Diligence

Piracy, Counterfeiting & Gray Market

Trademark Litigation




Mergers & Acquisitions

Financial Institutions


Life Sciences

Financial Services

Boston University School of Law, J.D., 1990
Université Catholique de Louvain, Candidature Unique en Droit, 1985
Cornell University, B.A., 1984

Bar Admissions

District of Columbia



RelSci Relationships


Number of Boards


Number of Awards


RelSci Relationships are individuals Marie A. Lavalleye likely has professional access to. A relationship does not necessarily indicate a personal connection.

Partner at Covington & Burling LLP

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Partner at Covington & Burling LLP

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Partner at Winston & Strawn LLP

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Partner at Covington & Burling LLP

Relationship likelihood: Strong

Partner at Covington & Burling LLP

Relationship likelihood: Strong

Partner at Covington & Burling LLP

Relationship likelihood: Strong

Partner at Covington & Burling LLP

Relationship likelihood: Strong

Partner at Covington & Burling LLP

Relationship likelihood: Strong

Partner at Covington & Burling LLP

Relationship likelihood: Strong

Partner at Covington & Burling LLP

Relationship likelihood: Strong

Paths to Marie A. Lavalleye
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Marie A. Lavalleye
Of Counsel at Covington & Burling LLP
Class of 1990

Boston University School of Law (BU Law) is the law school affiliated with Boston University. It is the second-oldest law school in Massachusetts and one of the first law schools in the country to admit students regardless of race or gender. It is also a member of the Association of American Law Schools and a charter member of the American Bar Association.

Candidature Unique En Droit
Class of 1985

Catholic University of Louvain

Class of 1984

Cornell is a privately endowed research university and a partner of the State University of New York. As the federal land-grant institution in New York State, they have a responsibility—unique within the Ivy League—to make contributions in all fields of knowledge in a manner that prioritizes public engagement to help improve the quality of life in our state, the nation, the world.


The International Trademark Association (INTA) is a global association of trademark owners and professionals dedicated to supporting trademarks and related intellectual property in order to protect consumers and to promote fair and effective commerce. The not-for-profit Association was founded in 1878 by 17 merchants and manufacturers who saw a need for an organization “to protect and promote the rights of trademark owners, to secure useful legislation and to give aid and encouragement to all efforts for the advancement and observance of trademark rights.” Today, more than 6,000 trademark owners, professionals and academics from more than 190 countries make INTA a powerful network of powerful brands. Members of INTA find true value in the Association’s global trademark research, policy development and education and training. Headquartered in New York City, INTA also has offices in Shanghai, Brussels and Washington DC and representatives in Geneva and Mumbai.

Career History
Of Counsel

Covington & Burling LLP provides legal consulting services. They represent clients in litigation, white collar defense, transactional, governmental affairs, international, life sciences and other matters. The firm offers legal services related to intellectual property, international trade, mergers & acquisitions and tax practices. The company was founded by J. Harry Covington and Edward B. Burling on January 1, 1919 and is headquartered in Washington, DC.

Details Hidden

Emergent BioSolutions, Inc. purchases PaxVax, Inc. from Ignition Venture Partners LLC, Cerberus Capital Management LP, Unisync Corp.

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Aristocrat Leisure Ltd., Aristocrat Technologies, Inc. purchase Big Fish Games, Inc. from Churchill Downs, Inc.

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Tencent Holdings Ltd. purchases Supercell Oy from SoftBank Group Corp.

Awards & Honors
Admitted to District of Columbia Bar
Admitted to the Maryland Bar
Other Affiliations

Marie A. Lavalleye is affiliated with Covington & Burling LLP

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