Linda Boff

Chief Marketing Officer & Vice President, Learning & Culture at General Electric Company

Linda Boff

Linda Boff

Chief Marketing Officer & Vice President, Learning & Culture at General Electric Company

Biography

Linda Boff

Chief Marketing Officer
Vice President, Learning & Culture, GE
Appointed September 2015

Boff is GE’s Chief Marketing Officer and Vice President, Learning and Culture. She leads global marketing, communications, brand, content and sponsorship, while also managing GE’s learning & development work at GE Crotonville, aligning the company’s brand to reflect its culture.

Under Boff’s leadership, GE’s marketing campaigns and fresh approach to media and content have enhanced the company’s brand and recruitment efforts. GE has been recognized on numerous occasions for its innovative approach to brand marketing including recognition as AdWeek’s hottest digital marketer and a coveted Cannes Grand Prix Award in 2016.

Passionate about all things digital and the future of media, Boff is recognized as one of today’s most influential CMOs. She was named 2017 AdWeek Grand Brand Genius. She is a 2016 Matrix Award winner, CDO Club’s 2016 US Chief Digital Officer of the Year and #5 on Business Insider’s 50 Most Innovative CMOs list, among other accolades. Boff is also Chairman of the Ad Council and a member of ANA’s Executive Committees and Marketing 50.

Previously, Boff was GE’s executive director of global brand marketing. She also served as CMO of iVillage Properties, part of the NBC Universal. Boff joined GE in early 2004 as leader of employee marketing after 18 years of experience in marketing, advertising and communications including senior roles at Citigroup, the American Museum of Natural History and Porter Novelli.

Boff is on the Board of Dunkin’ Brands Group, Inc., the parent company of Dunkin’ Donuts and Baskin-Robbins, and is Executive VP for Partnership with Children, a NYC-based organization which provides social support to hard-to-reach school children.

Boff earned a BA in Political Science and Psychology from Union College. She and her husband have two children and live in Irvington, NY.

Overview
RelSci Relationships

9208

Number of Boards

4

Birthday

1962

Age

57

Number of Awards

1

Relationships
RelSci Relationships are individuals Linda Boff likely has professional access to. A relationship does not necessarily indicate a personal connection.

Chief Executive Officer at Association of National Advertisers, Inc.

Relationship likelihood: Strong

Senior Vice President, GE President & Chief Executive Officer, GE Global Growth Organization at General Electric Company

Relationship likelihood: Strong

Executive Director at Partnership With Children

Relationship likelihood: Strong

Head, GE Hitachi Nuclear Energy-GE Power at General Electric Company

Relationship likelihood: Strong

President & Chief Executive Officer, GE Aviation at General Electric Company

Relationship likelihood: Strong

President & Chief Executive Officer, GE Power at General Electric Company

Relationship likelihood: Strong

Chief Executive Officer at General Electric Company

Relationship likelihood: Strong

President & Chief Executive Officer at Advertising Council

Relationship likelihood: Strong

Former Chief Executive Officer at Dunkin' Brands, Inc.

Relationship likelihood: Strong

President & Chief Executive Officer, GE Healthcare at General Electric Company

Relationship likelihood: Strong

Paths to Linda Boff
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Linda Boff
Chief Marketing Officer & Vice President, Learning & Culture at General Electric Company
Education

Founded in 1795, Union College was the first college chartered by the Board of Regents of the State of New York. We are a small, independent liberal arts college committed to integrating the humanities and social sciences with science and engineering in new and exciting ways. Union's rigorous academics take place in a diverse, welcoming campus environment that supports your personal growth, provides you with a wealth of opportunities to find and pursue your passions, and inspires you to engage with the local and global community through meaningful projects and volunteer work. At Union, you'll find a vibrant community of learners and scholars, of leaders and change agents—people whose ambition, energy and desire to make things happen are contagious. The intellectual and creative spark can be felt in our academic buildings, Minerva Houses, labs, library, studios and recital rooms—anywhere you go on our historic campus. We have a long tradition of innovation and of educating creative problem-solvers, a tradition which continues to flourish and to define who we are today.

Career History
Chief Marketing Officer & Vice President, Learning & Culture
2003 - Current

General Electric Co. is a technology and financial services company that develops and manufactures products for the generation, transmission, distribution, control and utilization of electricity. Its products and services include aircraft engines, power generation, water processing, security technology, medical imaging, business and consumer financing, media content and industrial products. The company operates through the following segments: Power, Oil & Gas, Aviation, Healthcare, Transportation, Appliances & Lighting and GE Capital. The Power segment serves power generation, industrial, government and other customers worldwide with products and services related to energy production. The Oil & Gas segment supplies mission critical equipment for the global oil and gas industry, used in applications spanning the entire value chain from drilling and completion through production, liquefied natural gas and pipeline compression, pipeline inspection, and downstream processing in refineries and petrochemical plants. The Aviation segment products and services include jet engines, aerospace systems and equipment, replacement parts and repair and maintenance services for all categories of commercial aircraft; for a wide variety of military aircraft, including fighters, bombers, tankers and helicopters; for marine applications; and for executive and regional aircraft. The Healthcare segment products include diagnostic imaging systems such as magnetic resonance, computed tomography and positron emission Tomography scanners, X-ray, nuclear imaging, digital mammography and molecular imaging technologies. The Transportation segment engages in global technology and supplier to the railroad, mining, marine and drilling industries. The Appliances & Lighting segment products include major appliances and related services for products such as refrigerators, freezers, electric and gas ranges, cooktops, dishwashers, clothes washers and dryers, microwave ovens, room air conditioners, residential water systems for filtration, softening and heating, and hybrid water heaters. The GE Capital segment offers financial services and products worldwide for businesses of all sizes, services include commercial loans and leases, fleet management, financial programs, credit cards, personal loans and other financial services. The company was founded by Thomas A. Edison in 1878 and is headquartered in Boston, MA.

Chief Marketing Officer
Prior
CMO
Prior

iVillage, Inc. provides online solutions for women. It provides information on health, parenting, pregnancy, beauty, style, fitness, relationships, food, and entertainment. The company was founded by Robert H. Levitan and Candice Carpenter Olson in 1995 and is headquartered in Englewood Cliffs, NJ.

Public Holdings
Restricted data only for RelSci Professional users.
Awards & Honors
Rank #22
2015
Fast Company Magazine - 100 Most Creative People in Business
Events
Speaker
Crowne Plaza Times Square Manhattan Hotel-New York, NY
2012 Pivot Conference

Conference will explore the growing primacy of “the Social Construct"

Other Affiliations
This web site is not endorsed by, directly affiliated with, maintained, authorized, or sponsored by Linda Boff. The use of any trade name or trademark is for identification and reference purposes only and does not imply any association with the trademark holder. The Presence of Linda Boff's profile does not indicate a business or promotional relationship of any kind between RelSci and Linda Boff.
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