Jerry Krieg

Advantage Capital focuses on investments in companies that develop or apply innovative technologies or approaches to products, systems and services. They typically invest in the communications, information technology, life science business services, manufacturing and and energy sectors. The firm may consider opportunities in other areas if their investment criteria are met.Advantage Capital invests in companies at all stages of development: early, expansion and later stage,except seed round financings. The firm looks for companies with a highly qualified and entrepreneurial management team, a proprietary technology or unique product or concept, an ability to achieve significant growth quickly through market penetration or market expansion, the ability to produce an exceptional return on invested capital and prospects for investment liquidity within a determinable period of time. Initial investments typically range from $500,000 to $10 million. Larger investments are usually are staged over time based on pre-set milestones or subsequent financing events. Smaller investments may be made depending on the stage of the investment. They prefer to co-invest with other experienced investment firms. The firm provides both growth equity and mezzanine debt capital to companies through various structures. Their investments are typically structured as preferred equity securities and current or deferred pay debt instruments, which are either convertible or issued with warrants.