Emmet A. Dennis, Jr.

Chief Community Officer at Sundial Brands LLC

Emmet A. Dennis, Jr.

Emmet A. Dennis, Jr.

Chief Community Officer at Sundial Brands LLC

Biography

Mr. Emmet Dennis was appointed Chief Marketing Officer and partner of Sundial Brands in September 2007. He is the lead executive responsible for overseeing the communication of the brand promise, core values and product efficacy through brand development, brand management and community building. Sundial Brands manufactures Nubian Heritage and SheaMoisture brands (both skin care and hair care brands made from natural and certified organic ingredients). The company proudly participates in a number of US based women’s empowerment initiatives, as well as, investing in ethically sourced shea butter from women’s co-ops in Northern Ghana. Sundial Brands was awarded “Emerging Business of the Year Award” from Black Enterprise magazine in 2008.

Prior to joining Sundial, Emmet was the President and Chief Executive Officer of the leading edge boutique marketing agency, Brand Architects, based in New York City and Washington D.C. At Brand Architects, Emmet was responsible for overseeing the agency’s aggressive growth strategies. Proficient in both traditional and non-traditional marketing, Emmet successfully launched and built the agency‘s political, public advocacy, entertainment and consumer goods practices. The extensive client roster included: American Federation of Teachers (AFT), The Democratic National Committee (DNC), The Democratic Senatorial Campaign Committee (DSCC), Pepsi, The National Urban League, The American Civil Liberties Union (ACLU), Governor John Corzine, Senator Claire McCaskill,Cipriani International, Rocawear Clothing Company, and the Children’s Health Forum.

Emmet served as the Senior Vice President of Strategic Marketing and Business Development for Sean “P. Diddy” Combs at Bad Boy Worldwide Entertainment Group. It was during his tenure at Bad Boy that Emmet emerged as an urban marketing mastermind. While overseeing the strategic business development and brand entertainment initiatives at Bad Boy, Emmet leveraged their unique access, understanding and proximity to urban, African-American and youth culture to create highly successful campaigns. Fully integrated influencer marketing, grassroots marketing and event marketing were created to launch numerous new products for RJ Reynolds (“Stir the Senses Tour”), Anheuser Busch (“World Select”), Sean John Clothing Company (“Be Campaign”), Absolut Vanilla Vodka (“White Party”), Calvin Klein (“Crave“) and many more. Other high-profile campaigns managed by Emmet included the ubiquitous “Vote or Die!” campaign during the 2004 Presidential election cycle, “Diddy Runs the City” ING New York City Marathon fundraising effort that brought in Pepsi, Nike, McDonald’s, and a host of other corporate support for education initiatives for New York City school children.

Emmet spends much of his spare time mentoring future executives in the entertainment and marketing field. In addition, he is proud to serve on several advisory boards, including: Harlem United Adult Day AIDS Hospital (vice-chairman), Project 3650, the Council of Urban Professionals, and the Plainfield Chapter of Kappa Alpha Psi Fraternity Inc. (founding member).

Emmet holds a BA in Economics with special concentration in Philosophy and African-American Studies from Rutgers College (Class of 1986). He is of Liberian (West African) descent and his wife Sheila Estacio Dennis is of Filipino descent. They have been married for ten years and have two wonderful children, Dylan Estacio Dennis (6 years old) and Dani Sofia Dennis (4 year old).

Overview
Career Highlights

Digital Brand Architects

RelSci Relationships

26

Number of Boards

1

Relationships
RelSci Relationships are individuals Emmet A. Dennis, Jr. likely has professional access to. A relationship does not necessarily indicate a personal connection.

National Head of Client Management, Healthcare Industry Group at Alvarez & Marsal LLC

Relationship likelihood: Strong

Outgoing Director at Harlem United Community AIDS Center, Inc.

Relationship likelihood: Strong

Chief Operating Officer at The Atlantic Philanthropies

Relationship likelihood: Strong

Executive Director at Chicago State University Foundation

Relationship likelihood: Strong

Member, Board of Directors at Harlem United Community AIDS Center, Inc.

Relationship likelihood: Strong

Director Emeritus at Harlem United Community AIDS Center, Inc.

Relationship likelihood: Strong

Director at Rockefeller Philanthropy Advisors, Inc.

Relationship likelihood: Strong

Director Emeritus at Harlem United Community AIDS Center, Inc.

Relationship likelihood: Strong

Director Emeritus at Harlem United Community AIDS Center, Inc.

Relationship likelihood: Strong

Outgoing Treasurer at Harlem United Community AIDS Center, Inc.

Relationship likelihood: Strong

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Emmet A. Dennis, Jr.
Chief Community Officer at Sundial Brands LLC
Education
BA in Economics with Special Concentration in Philosophy & African-American Studies
Class of 1986

Rutgers, The State University of New Jersey, is a leading national research university and the state’s preeminent, comprehensive public institution of higher education. Rutgers is dedicated to teaching that meets the highest standards of excellence; to conducting research that breaks new ground; and to providing services, solutions, and clinical care that help individuals and the local, national, and global communities where they live. Founded in 1766, Rutgers teaches across the full educational spectrum: preschool to precollege; undergraduate to graduate; postdoctoral fellowships to residencies; and continuing education for professional and personal advancement.

Memberships
Founding Member
Current

The Leadership Institute is CUP’s professional development platform designed to increase the level of diversity within the executive ranks of private, public, and nonprofit organizations. The Leadership Institute delivers an array of offerings aimed at equipping professionals of color and women across industries with the skills needed to continue on an upward career trajectory.

Career History
Chief Community Officer
2007 - Current

Sundial Brands LLC manufactures natural hair and skin care products. Its brands include SheaMoisture, Nubian Heritage, and MCJWBeautyCulture. The company was founded by Mary Dennis, Nyema Tubman, and Richelieu Dennis in 1992 and is headquartered in Amityville, NY.

President & Chief Executive Officer
Prior

Digital Brand Architects provides management and marketing landscape. It offers branding strategy, multi platform constellation, and communications services. The company was founded in 2010 and is headquartered in West Hollywood, CA.

Senior Vice President of Strategic Marketing & Business Development
Prior

Bad Boy Worldwide Entertainment Group operates as an entertainment and media company. The company's services include recording, music publishing, artist management, television and film production, recording facility, marketing and advertising, apparel, and restaurants. The company was founded by Sean P. Combs in 1994 and is headquartered in New York, NY.

Boards & Committees
Vice Chair, Board of Directors
Current

Harlem United Community AIDS Center, Inc. offers housing, health care, medical, and community support services. The company was founded in 1988 and is headquartered in New York, NY.

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