Deepshikha Dharmaraj

Market Leader at Genesis Burson Marsteller Public Relations Pvt. Ltd.

Deepshikha Dharmaraj

Deepshikha Dharmaraj

Market Leader at Genesis Burson Marsteller Public Relations Pvt. Ltd.

Biography

A seasoned communications professional, Deepshikha brings almost two decades of experience in public relations. Her role encompasses growth of clients and partnerships along with developing a strong backbone of processes and systems for the company’s next level of growth.

Based in Mumbai, Deepshikha began her career with Genesis Burson-Marsteller in client services. As market leader, she led the expansion of Genesis Burson-Marsteller’s market presence with the opening of the Mumbai office in 1996. In this role, she oversaw all client relationships in the region, providing strategic counsel and advise on public relations campaigns. She managed P&L for the region and was spearheading client growth and new business development.

In 2009, Deepshikha took on the responsibility of Chief Talent Officer, where she led hiring, nurturing and developing talent across the firm. In this role she developed and delivered several learning programmes that are relevant and customised to the public relations business. She was also responsible for formulating the curriculum and delivery of the one year Associate Learning Programme, which is the only one of its kind in the country.

Deepshikha brings an in-depth and keen understanding of India’s dynamic and rapidly expanding public relations industry. Leveraging this experience and insight, she has excelled in crisis response and counselled clients across a variety of industries and brands including Vodafone, Kotak Financial Group, Sony Entertainment Bank of Tokyo-Mitsubishi.

Other industry experience includes crafting and implementing communications campaigns related to consumer products, technology, automotive and financial services. Previous clients include Hindustan Unilever Limited, BCG, Principal Financial Group, Powergen, Cummins and Times Now.

Deepshikha holds a master’s degree in business economics from Delhi University and is an active leader in India’s public relations industry initiatives, including her term as President of the Public Relations Consultants Association of India (PRCAI) in 2008. She frequently takes part in leadership training and brand communications workshops, both conducting and as a participant.

Overview
RelSci Relationships

14

Relationships
RelSci Relationships are individuals Deepshikha Dharmaraj likely has professional access to. A relationship does not necessarily indicate a personal connection.

Vice President, Corporate Communication-India at Fiat Group Automobiles SpA

Relationship likelihood: Average

Head of Business-to-Business-Telecom & Technology Practice at Genesis Burson Marsteller Public Relations Pvt. Ltd.

Relationship likelihood: Average

Director-Public Affair at Genesis Burson Marsteller Public Relations Pvt. Ltd.

Relationship likelihood: Average

Former Director, Thought Leadership at Genesis Burson Marsteller Public Relations Pvt. Ltd.

Relationship likelihood: Average

India Practice Chair, Corporate & Financial at Genesis Burson Marsteller Public Relations Pvt. Ltd.

Relationship likelihood: Average

Chief Operating Officer at Genesis Burson Marsteller Public Relations Pvt. Ltd.

Relationship likelihood: Average

Managing Partner, B2C Telecom & Technology Practice at Genesis Burson Marsteller Public Relations Pvt. Ltd.

Relationship likelihood: Average

Founder at Genesis Burson Marsteller Public Relations Pvt. Ltd.

Relationship likelihood: Average

Professional at Genesis Burson Marsteller Public Relations Pvt. Ltd.

Relationship likelihood: Average

Chief Talent Engagement Officer at Genesis Burson Marsteller Public Relations Pvt. Ltd.

Relationship likelihood: Average

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Deepshikha Dharmaraj
Market Leader at Genesis Burson Marsteller Public Relations Pvt. Ltd.
Education
Master Business & Economics

University of Delhi is a premier Indian educational institution, with a status so high that president of India serves as the Visitor.

Career History
Other Affiliations

Deepshikha Dharmaraj is affiliated with Genesis Burson Marsteller Public Relations Pvt. Ltd.

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