Cindy Cook

Chief Marketing Officer at Cengage Learning Holdings II, Inc.

Cindy Cook

Cindy Cook

Chief Marketing Officer at Cengage Learning Holdings II, Inc.

Biography

Cindy Cook is Executive Vice President, Chief Marketing Officer for Cengage Learning and a member of the Cengage Learning Executive Committee. In this role, she actively oversees all marketing, communications and public affairs activities within the company.

Since joining Cengage Learning in 2010, Ms. Cook has driven the organization to use modern marketing techniques and tools to ensure that the company exceeds the expectations of its customers. She has transformed the marketing group into one that makes data informed decisions and communicates with customers where and when it's most needed. Ms. Cook plays an integral role in the company's transition to digital products. She was instrumental in launching the company's signature digital platform, MindTap—a revolutionary product in the education space that is beyond an eBook, course delivery platform or Learning Management System, and is the first in a new category of Personal Learning Experiences. MindTap is the cornerstone for Cengage Learning's overall digital transformation and is truly changing education.Ms. Cook joined Cengage with more than 20 years of experience in global consumer products at Fortune 100 companies. Most recently, she served as Chief Strategy and Marketing Officer of Vivendi Games, the creator of some of the industry's largest and most profitable video games. At Vivendi Games, she was directly responsible for the company's marketing operations and was a member of the senior management team that completed a successful merger with Activision, creating Activision Blizzard, the world's largest video game publisher. Additionally, Ms. Cook was one of the pioneers in digital music, launching the first commercial download and subscription service at Universal Music Group. Earlier in her career, she held a variety of management roles at Pepsi-Cola, The Seagram Company and General Electric.Ms. Cook holds an MBA in Marketing from New York University's Leonard N. Stern Graduate School of Business and a BS in Finance from Lehigh University. She is a member of the Lehigh University, College of Business and Economics Dean's Advisory Council and serves on the Software & Information Industry Association (SIIA) Board of Directors.

Overview
RelSci Relationships

214

Number of Boards

2

Relationships
RelSci Relationships are individuals Cindy Cook likely has professional access to. A relationship does not necessarily indicate a personal connection.

Chief Executive Officer at Cengage Learning, Inc.

Relationship likelihood: Strong

Executive Vice President & Chief Financial Officer at Cengage Learning, Inc.

Relationship likelihood: Strong

Chief People Officer at Cengage Learning, Inc.

Relationship likelihood: Strong

Chief Sales & Marketing Officer at Cengage Learning, Inc.

Relationship likelihood: Strong

Chief Marketing Officer at Cengage Learning, Inc.

Relationship likelihood: Strong

Chief Technology Officer at Cengage Learning, Inc.

Relationship likelihood: Strong

Chief Product Officer at Cengage Learning, Inc.

Relationship likelihood: Strong

Chief Strategy Officer at Cengage Learning, Inc.

Relationship likelihood: Strong

President, International at Cengage Learning, Inc.

Relationship likelihood: Strong

Chief Communications Officer at Cengage Learning Holdings II, Inc.

Relationship likelihood: Strong

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Cindy Cook
Chief Marketing Officer at Cengage Learning Holdings II, Inc.
Education
MBA in Marketing

Since its inception in 1900, New York University Stern School of Business has been in and of New York City. Founded as the School of Commerce, Finance, and Accounting, the School initially offered training to students for careers in commerce in the burgeoning financial markets of New York City. Today, located in the heart of Greenwich Village with a campus in Westchester, Stern is one of the nation’s premier management education schools and research centers with a broad portfolio of academic programs at the graduate and undergraduate levels. With its global partnerships and engagement in NYU’s global network university, today NYU Stern is not only in and of the city, but also in and of the world.

Career History
Chief Marketing Officer
Tenure Unconfirmed

Cengage Learning Holdings II, Inc. is an education and technology company, which engages in the provision of content, print and digital teaching and learning solutions, software, and associated educational services. It operates through the following segments: Learning, Gale, and International. The Learning segment involves in producing a digital and print educational solutions and associated services for the academic, skills, and school markets. The Gale segment offers research platforms which provide access to original content, collections of primary source materials, and aggregated periodicals to learners at libraries, colleges, universities, schools, and businesses. The International segment consists of distributing educational solutions in academic disciplines. The company is headquartered in Boston, MA.

Boards & Committees
Member, Executive Committee
Current

Cengage Learning, Inc. provides educational technology solutions. It offers personalized services and course driven digital solutions for the higher education and K-12, professional, and library markets. The firm's brands include Brooks, Cole, Course Technology, Delmar, Gale, Heinle, South Western, and Wadsworth. The company is headquartered in Boston, MA.

Member, Dean's Advisory Council
Current

The mission of Lehigh University’s College of Business and Economics is to provide an intellectual and professional learning environment that advances knowledge through research and scholarship and that develops future leaders through experiential learning, rigorous analysis and the discipline of a strong work ethic – the hallmarks of a Lehigh University business education. The College of Business and Economics consists of five departments: accounting, economics, Perella Department of Finance, management and marketing. Its programs, accredited by the AACSB International—The Association to Advance Collegiate Schools of Business—provide students with a solid foundation in business and economics principles.

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