Chris Yatrakis

Head of Mobile Business Development at Factual, Inc.

Chris Yatrakis

Chris Yatrakis

Head of Mobile Business Development at Factual, Inc.

Biography

Chris is a founding team member and Head of Data Partnerships, Business Development for Ericsson Emodo. He leads the data acquisition strategy, user data monetization team and creates new business partnerships for Ericsson's advertising technology line of business.

Prior to joining Ericsson in 2017, he was with Factual for four years as co-founder of the Geopulse business line and Vice President Business Development. While at Millennial Media for five years Chris served in a variety of roles including Regional-Vice President and Strategic Business Development.

As a key pre-IPO contributor at Millennial Media, Chris worked closely with many early adopters of mobile advertising including Razorfish, Universal McCann, Google, Microsoft, Yahoo!, Best Buy, Nike, Carnival Cruises and American Airlines. Prior to Millennial, he worked at DoubleClick for four years in the TechSolutions team and at Ziff-Davis, PC Week for five years after serving as a media planner on NEC Technologies (back in the heady days of CD-Rom Multimedia).

Chris earned a BA in Government and Anthropology from Skidmore College, studied abroad in Athens, Greece and lives in the San Francisco Bay Area with his wife and daughter with whom he enjoys frequent travel to warm and sunny points of interest.

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Relationships

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RelSci Relationships are individuals Chris Yatrakis likely has professional access to. A relationship does not necessarily indicate a personal connection.

Gil Elbaz

Founder at Factual, Inc.

Relationship likelihood: Strong

Isaac Babbs

Advisor at OpenSignal, Inc.

Relationship likelihood: Strong

John L. O'Farrell

Partner at PagerDuty, Inc.

Relationship likelihood: Strong

Ben Horowitz

Co-Founder at Andreessen Horowitz LLC

Relationship likelihood: Strong

Kathryn Kelly

Head-Media Relations at Factual, Inc.

Relationship likelihood: Strong

Brian Pokorny

Co-Founder at Felicis Ventures Management Co. LLC

Relationship likelihood: Strong

Kyle Vail

Director, Business Development at Factual, Inc.

Relationship likelihood: Strong

Ahad Rana

Director of Engineering at Factual, Inc.

Relationship likelihood: Strong

Ocean Fine

Director-Agency & Strategic Accounts at Factual, Inc.

Relationship likelihood: Strong

Kristian Wilson

Vice President, Partner Services & Revenue Operations at Factual, Inc.

Relationship likelihood: Strong

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Chris Yatrakis

Head of Mobile Business Development at Factual, Inc.

Career History

Head of Mobile Business Development

2013 - ?

Factual, Inc.

Factual, Inc. operates as a platform that enriches mobile location signals with definitive global data. It enables mobile applications developers to create personalized mobile experience. The firm's products include global location data, mobile personalization, advertisement targeting, data mapping, cleaning, and consumer products data. The company was founded by Gil Elbaz in 2008 and is headquartered in Los Angeles, CA.

Vice President, Strategic Accounts & Business Development

2007 - 2013

Millennial Media, Inc.

Millennial Media is the leading independent mobile advertising and data platform powering the app economy. Seismic shifts in the mobile landscape have created an ecosystem unlike any in the digital age of the 1990s and early 2000s. This ecosystem is fueled by advertising dollars, but the complex infrastructure that powers it — an infrastructure that is entirely mobile — is driven by media and application developers. The future of digital interactions, commerce and content will live on and within this mobile ecosystem. Millennial Media has achieved a solid market leadership position, because we remain steadfast to our vision for how mobile device advertising platforms should coalesce. With a team of incredibly smart people, we built – and today operate – such a platform to great success. We offer the best targeting technology and service in the connected world, by removing the inefficiency of targeting with the robust use of mobile consumer behavior attributes. We are proud that our platform, services and tools are powering the app economy and the mobile ecosystem.

Other Affiliations

Chris Yatrakis is affiliated with Factual, Inc., Millennial Media, Inc.

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Browse in-depth profiles on 12 million influential people and organizations. Find RelSci relationships, employment history, board memberships, donations, awards, and more.

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