Charles Hayes

Partner at IDEO LP

Charles Hayes

Charles Hayes

Partner at IDEO LP

Biography

Charles is managing director, China and Asia regional director at IDEO. As a senior brand strategist, Charles is passionate about and experienced in helping businesses in Asia develop strategies for growth and global impact. Based in Shanghai, Charles travels extensively in Asia and globally, working with clients across industries to deliver innovation through world-class consumer experiences. His experience spans multiple industries including energy, technology, fashion, sports, hospitality, luxury goods, and consumer electronics, and clients include TCL, Vans, Wrangler, and The North Face.

Prior to joining IDEO, Charles worked for more than a decade in consulting, advertising, and architecture to deliver consumer experiences for clients around the globe. Clients he worked with included Adidas, Hilton Hotels, Major League Baseball, Procter & Gamble, and Volkswagen.
Charles has a strong entrepreneurial background. He has participated in the successful initial public offering of an internet start-up, launched his own venture-funded well-being business, and built the interactive brand and marketing arm of a digital agency.

Charles finds inspiration in regularly engaging audiences in discussions on brand, design and innovation. He is an experienced speaker and has spoken at many events and forums including the Taiwan International Branding Forum 2011, Gamania Global Summit Taipei & Guest Speaker Series, and the Lycra Moves event by INVISTA in Barcelona. He has also been invited to give talks at companies and academic institutions including Kipling China, VF Corporation, InBev, Li & Fung, CEIBS (China Europe International Business School), Wharton Business School, and the University of California.

He holds degrees from the Wharton School of Business at the University of Pennsylvania, and Central Saint Martins College at the University of the Arts, London, where he was also an associate lecturer.

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Founder at IDEO LP

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President & Chief Executive Officer at IDEO LP

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Chief Financial Officer & Chief Operations Officer at IDEO LP

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Chief Technology Officer & Partner at IDEO LP

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Project Manager at Ideo LLC

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Founder at IDEO LP

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Co-Founder at IDEO LP

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Co-Founder at IDEO LP

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Managing Partner, Asia at IDEO LP

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Co-Lead & Executive Director at IDEO LP

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Charles Hayes
Partner at IDEO LP
Education
Graduate

The Wharton School is the business school of the University of Pennsylvania, an Ivy League university in Philadelphia, Pennsylvania. Wharton was the world’s first collegiate business school and the first business school in the United States. It was established in 1881 through a donation of Joseph Wharton.

Career History
Partner
Current

IDEO LP provides marketing, consulting, product development, and branding and designing services. It offers strategic services, including exploration, service design and transformation services. The company was founded by David M. Kelly, Mike Nuttall and Bill Moggridge in 1991 and is headquartered in Palo Alto, CA.

Events
Attendee
Tianjin, GD, China
2012 World Economic Forum Annual Meeting of the New Champions

Speaker
2011 Taiwan International Branding Forum

Other Affiliations

Charles Hayes is affiliated with IDEO LP, Central Saint Martins College of Art & Design

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