Allison Peterson

Chief Customer Officer at Best Buy Co., Inc.

Allison Peterson

Allison Peterson

Chief Customer Officer at Best Buy Co., Inc.

Biography

Allison Peterson is president of e-commerce for Best Buy Co. Inc. In this role, she leads the overall digital strategy to advance Best Buy’s global e-commerce vision, retail omnichannel capabilities and online business, including BestBuy.com and mobile commerce. Allison also leads the Customer Experience design capability for the company.

Ms. Peterson has extensive experience in omnichannel retail as well as brand strategy. Most recently, she held various leadership roles within marketing at Best Buy, including vice president of category marketing and vice president of brand strategy. In those roles, she was deeply involved in defining the marketing strategy for the company and driving the shift from traditional to digital marketing. Prior to that, Ms. Peterson had a leadership role in the company’s Home division, focused on driving results for key areas including home theater and appliances. She started her career at Best Buy in the online channel.

Prior to joining Best Buy in 2004, Ms. Peterson worked in merchandising and demand planning at Target Corp.

Ms. Peterson holds a bachelor’s degree in business from Indiana University. She serves on the executive committee of the board of directors for the Children’s Theatre Company of Minneapolis.

Overview
RelSci Relationships

786

Number of Boards

2

Relationships
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Chief Executive Officer at Best Buy Co., Inc.

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President & Chief Operating Officer at Best Buy Co., Inc.

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Chief Merchandising Officer at Best Buy Co., Inc.

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Vice Chairman at Retail Industry Leaders Association, Inc.

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Co-President at Best Buy Capital

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President, International at Best Buy Co., Inc.

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Founder at Partsearch Technologies, Inc.

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Chief Financial Officer at Best Buy Co., Inc.

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General Counsel & Chief Risk Officer at Best Buy Co., Inc.

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Chief Human Resources Officer at Best Buy Co., Inc.

Relationship likelihood: Strong

In The News
Star Tribune (Minneapolis, Minnesota)
July 13, 2019
POINT OF SALE
The Boston Globe
September 1, 2017
Macy's, Best Buy expand same-day delivery
St. Paul Pioneer Press (Minnesota)
September 1, 2017
Business briefing: Macys, Best Buy grow same-day delivery markets
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Allison Peterson
Chief Customer Officer at Best Buy Co., Inc.
Education
Bachelor's in Business

Indiana University is a major multi-campus public research institution, grounded in the liberal arts and sciences, and a world leader in professional, medical, and technological education. Indiana University’s mission is to provide broad access to undergraduate, graduate, and continuing education for students throughout Indiana, the United States, and the world, as well as outstanding academic and cultural programs and student services. Indiana University seeks to create dynamic partnerships with the state and local communities in economic, social, and cultural development and to offer leadership in creative solutions for 21st century problems. Indiana University strives to achieve full diversity, and to maintain friendly, collegial, and humane environments, with a strong commitment to academic freedom.

Career History
Chief Customer Officer
2004 - Current

Best Buy Co., Inc. (NYSE: BBY) is the global leader in consumer electronics, with more than 1,400 large and small-format locations, more than 160,000 employees, $50B in annual revenue and the 11th largest retail website in the United States. Our “Blue Shirt” sales associates and Geek Squad agents are the authority on consumer electronics, delivering unbiased, knowledgeable advice hundreds of millions of times a year and offering unmatched support for the lifetime of the products we sell. Shop our competitively priced products and services at http://www.bestbuy.com/ or stop by one of our Best Buy or Best Buy Mobile stores to touch, test and try the latest technology. Since its inception in 1966, Best Buy Co., Inc. (NYSE:BBY) has grown steadily and enhanced its business through inspired innovations. We’re continually transforming into a dynamic, customer-driven, talent-powered company that focuses on enhancing our customers’ enjoyment of technology. Like many companies, we come from humble beginnings. We’ve been challenged signi?cantly from time to time and we’ve learned, changed and grown from each of these challenges. Today, Best Buy operates a global portfolio of brands with a commitment to growth and innovation. Our employees strive to provide customers around the world with superior experiences by responding to their unique needs and aspirations. This commitment to growth and customers has driven strong, consistent earnings growth. Retail is a business that requires constant innovation, new ideas, new ways to delight our customers and new ways to work together. To meet the unique product and service needs of our customers, our stores and operating models are being transformed to shift our focus from product-centric to customer-centric ? a move that poises Best Buy to truly offer the entertainment and technology solutions that meet our customers’ needs, end-to- end.

Merchandising & Demand Planning
Prior

In 1969, the Detroit-based J.L. Hudson Company merged with the Dayton Corporation to form the Dayton-Hudson Corporation

Other Affiliations

Allison Peterson is affiliated with Best Buy Co., Inc., Target Corp.

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