Visible Measures Corp.

Visible Measures Corp.

Visible Measures Corp.

Overview
Date Founded

2005

Headquarters

100 High Street,7th floor,Boston, MA 02111

Type of Company

Private

Employees (Worldwide)

101 - 250

Industries

Market & Policy Research
Holding Companies
Publishing
Consumer Services
Internet Software & Services
Advertising & Marketing
Other Business & Consulting Services

Company Description

Visible Measures Corp. offers internet video audience measurement software and services. It develops Fabric, a demand-side platform for brand marketers to buy consumer engagement through videos, which lets brands, agencies, trading desks, and publishers to plan, manage, and optimize for brand engagement through a programmatic self-service interface. The company was founded by Brian Shin in 2005 and is headquartered in Boston, MA.

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Executives & Employees

Chief Financial Officer & Treasurer

Vice President, Engineering

President & Director

Campaign Manager

Account Executive

Account Executive

Director of Human Resources

Account Director

Director

Sales Director

Board of Directors

Director & Chief Executive Officer at AcuityAds Holdings, Inc.

Adviser at MarketShare Partners LLC

Professor at Massachusetts Institute of Technology - Sloan School of Management

Venture Partner at Converge Venture Partners, Inc.

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Recent Transactions
Details Hidden

AcuityAds Holdings, Inc. purchases Visible Measures Corp. from General Catalyst LLC, DAG Ventures LLC, Mohr Davidow Ventures

Details Hidden

Visible Measures Corp. raised money in a private placement transaction

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Visible Measures Corp. raised money in a private placement transaction

Transaction Advisors
Investment Advisor

Advised onAcuityAds Holdings, Inc. purchases Visible Measures Corp. from General Catalyst LLC, DAG Ventures LLC, Mohr Davidow Ventures

Investment Advisor

Advised onAcuityAds Holdings, Inc. purchases Visible Measures Corp. from General Catalyst LLC, DAG Ventures LLC, Mohr Davidow Ventures

Advisors & Consultants
Advisor

Managing Partner at Mohr Davidow Ventures

Non-Profit Donations & Grants
Investors
Details Hidden

AV Partners LP (California) seeks investment opportunities in companies located in North America and occasionally back businesses based in Europe and Asia. The firm targets companies operating in the fields of technology, media, and media businesses with annual revenue between $5 to $20 million. It provides financing in the form of early-stage capital requirements. Its investment size ranges from USD $5 to $40 million and provides up to $100 million. It also makes co-investments.

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Founder at MustBin, Inc.

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Commonfund is an institutional investment firm that delivers solutions for strategic investors within both the nonprofit and pension investment communities. Commonfund was founded in 1969 with a two-part mission, to create investment solutions for nonprofits that previously did not have the scale and access to the best managers. As importantly, our charter was to also create educational programs that would bring the current best investment practices to institutional investors of all sizes and segments. Insight that has helped grow fund values during an increasingly challenging investment environment. Commonfund has changed and grown dramatically since that time--expanding both our investment solution offerings and the client segments we serve. Yet, our mission has remained the same: to enhance the financial resources of our clients and to improve the investment management practices of our clients. Today, Commonfund manages over $24 billion1 for nearly 1,500 institutions with a focus on three primary activities: Outsourced solutions Alternative investment strategies Private capital Our only business is investment management and we are active in all sectors of the global capital markets - in both public and private markets.

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