Universal Avenue AB

Universal Avenue AB

Universal Avenue AB

Date Founded



Grev Turegatan 5E,Stockholm 114 46

Type of Company



Other Business & Consulting Services
IT Consulting & Services
Holding Companies

Company Description

Universal Avenue AB promotes and sells digital business solutions. Its platform offers brand ambassadors who supply background information clients need in order to close on a sale or check-in on venues. The company was founded by Johan Lilja and Petter Hederstedt in July 2014 and is headquartered in Stockholm, Sweden.

Contact Data
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Executives & Employees

Brand Ambassador Coach-UK

Head of Client Operations-Operations & Analytics

Head of Brand Communications & PR

Creative Director

Executive Vice President

Head of Sales (Greece)-Sales (Greece)

Head of Sales, UK

Vice President Sales & Marketing-Business & Finance

Vice President of Brands

Vice President Operations & Analytics-Operations & Analytics

Board of Directors

Managing Partner at Brightly Ventures AB

Managing Partner, Eight Roads Ventures at AppsFlyer Ltd.

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Recent Transactions
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Universal Avenue AB purchases Varvet AB

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Eight Roads Capital Advisors (UK) Ltd is a hands-on manager which focuses on investing in early-stage venture growth companies in Europe with a focus on companies in the software (including SaaS, mobile and vertical applications), cloud computing infrastructure, data services, energy and resource efficiency and healthcare IT sectors.The firm seeks to invest in fast growing European technology businesses with strong teams with deep knowledge of their industry, proven solutions and revenue models. They utilize their global network and partnership experience to accelerate investee company growth.It typically acts as lead investor and co-invests with other leading venture capital firms. They partner with investee company management, seeking board representation and working to help them become market leaders by ensuring that they have the right products, the right early customers, the best connections, the best market perspective and the right expansion strategy.

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Northzone's investment objective aims to deliver superior returns to their investors. They utilize a focused strategy and concentrate on their core competence in the technology sector. They seek ambition firms that aim to become major players in their sector. They invest in start-ups and early-stage firms primarily in the Nordic region.Northzone is an active, hands-on investment partner. They consider their business as a lifestyle. Investment selection criteria they look for are wide and growing markets accessible to start-ups, an experienced and committed management team either in place or on the way, a product really needed by customers and a scalable business model conducive to growth. Other criteria they seek are start-ups with a world-class lead customer, strong IPR/patents that protect uniqueness, efficiently used funding and firms that avoid direct competition with larger, more established technology firms.The firm prefers to co-invest with strong venture capital investors or strategic partners during the early stages of the firm's life cycle. They have also established a network of limited partners that invest in their funds.

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