TrueCar, Inc.

TrueCar, Inc.

TrueCar, Inc.

Date Founded




Type of Company


Employees (Worldwide)



Internet Software & Services
Other Transportation
Computer Software

Company Description

TrueCar, Inc. engages in the operation of data-driven online platform which provides dealers and automakers with automobile information. It provides pricing transparency about what other people paid for their cars. The company products include Used Cars for Sale, Sell My Car, Local Pricing, and Lease a Car. The company was founded by Thomas Taira, James Nguyen, Scott Painter, and Bernard Brenner in February 2005 and is headquartered in Santa Monica, CA.

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Executives & Employees


Director, President & Chief Executive Officer

Executive Vice President, Chief Financial & Accounting Officer

Executive Vice President & General Counsel

Chief Technology Officer

Chief Consumer Officer

Executive Vice President-Industry Solutions

Executive Vice President, People

Senior Vice President-People

Board of Directors

Former President & Senior Vice President at USAA Investment Services Co.

Director, President & Chief Executive Officer at TrueCar, Inc.

Former Executive Vice President & Chief Financial Officer at TrueCar, Inc.

Former Executive Vice President-Sales at American Honda Motor Co., Inc.

Independent Director at DZS, Inc.

Chief Revenue Officer at Ethos Technologies, Inc.

Limited Partner at Lead Edge Capital Management LLC

Interim Chief Executive Officer at Rally Health, Inc.

Paths to TrueCar, Inc.
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TrueCar, Inc.
Owners & Shareholders
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Caledonia Investments is a long/short global equity manager, with a broad investment universe. The firm aims to seek high absolute returns over a long term horizon by investing on a long/short basis primarily in corporate equity securities, predominantly listed securities, and related instruments in global markets. They focus on stock picking and deep fundamental research with a detailed bottom-up financial modelling. Caledonia Investments typically takes a three- to five-year view when making an investment on the long side, and a one- to two-year view on the short side.

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PCM seeks to maximize after-tax capital appreciation by assuming high levels of risk in an aggressively managed portfolio of securities. There are no restrictions on the type of instruments in which they may invest, although PCM invests primarily in publicly traded equity securities, as well as options, warrants, and swaps related to equity securities. The firm makes investment decisions on the basis of fundamental security analysis which is premised on research into the capital structure, financial statements and management of a company. Portfolio managers conduct such research by reference to, among other things, regulatory filings by issuers, data provided by regulatory agencies, discussions and meetings with executives and industry experts, periodicals and on-line news sources, third-party research and independent data providers. After the research, portfolio managers will form the basis for investment decisions through the judgments about the financial strength, valuation and outlook of a company.

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USAA provides financial advice and planning services to complement its insurance, banking, and investments product lines, helping members achieve their financial security. Whether members are experiencing a significant life event — such as getting married or divorced, deploying, or planning for retirement — or simply have a financial question, USAA's financial team is available by phone, e-mail or online to offer free advice to help investors regardless of their experience level. Additionally, USAA's Wealth Management team offers advice, planning and professional, personalized services to help high net worth individuals develop financial strategies for their specific needs. All USAA Wealth Managers are fully credentialed and are CFP® (Certified Financial Planner) and CWS® (Certified Wealth Strategist) professionals, have financial industry experience and are salaried employees. Our Wealth Management Advisors receive no commissions. They are compensated through a base salary plus incentive program.

Recent Transactions
Details Hidden

J.D. Power purchases ALG, Inc. (California) from TrueCar, Inc.

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TrueCar, Inc. issued USD Common Stock

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TrueCar, Inc. issued USD Common Stock

Insider Transactions
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Transaction Advisors
Escrow Agent

Advised onTrueCar, Inc. issued USD Common Stock


Advised onTrueCar, Inc. issued USD Common Stock


Advised onTrueCar, Inc. issued USD Common Stock


Advised onTrueCar, Inc. issued USD Common Stock

Legal Advisor

Advised onTrueCar, Inc. issued USD Common Stock

Legal Advisor

Advised onJ.D. Power purchases ALG, Inc. (California) from TrueCar, Inc.

Advisors & Consultants
Legal Advisor

Partner, Palo Alto at Cooley LLP

Legal Advisor

Partner at Wilson Sonsini Goodrich & Rosati PC


Chief Financial Officer at Roblox Corp.


CDK Global, Inc. engages in the provision of integrated information technology and digital marketing solutions to the automotive, heavy truck, recreation, and heavy equipment industries. The firm focuses on providing a suite of subscription-based software and technology solutions for automotive retailers in North America. The company was founded on May 6, 2014 and is headquartered in Hoffman Estates, IL.

HyreCar, Inc. engages in the operation of a peer-to-peer car-sharing marketplace. Its services allow car owners to rent their idle cars to ridesharing service drivers. The company was founded by Anshu Bansal and Abhishek Arora in September 2014 and is headquartered in Los Angeles, CA.

Key Stats and Financials As of 2020
Market Capitalization
Total Enterprise Value
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Enterprise Value / Sales
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Enterprise Value EBITDAOperating
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Investor at Vacayou Wellness Travel

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Anthem Venture Management seeks investment opportunities in companies located in the United States primarily in Southern California. The firm targets companies operating in wide range of sectors. It provides financing for early stage capital requirement with an initial investment size from $1 - $5 million. It also takes a lead or co-lead position and they usually serve on their portfolio companies' boards of directors

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AMCO implements a number of different investment strategies, including equity, fixed income, multi-asset, index, smart-beta, and money market strategies. The firm utilizes a team-oriented approach driven by seasoned professionals with diverse investment experience. They develop critical insights through rigorous research in the areas of equity, fixed income, alternative asset classes, and macro-economics. AMCO leverages their core competencies of security selection, asset allocation, risk management, and manager selection to construct single and multi-asset class portfolios. The firm focuses on global valuation and risk management, endeavoring to take advantage of mispriced assets and seek returns that compensate investors for the risks they are taking as active managers. Even if it causes them to deviate from the crowd, they adhere to a disciplined research and portfolio construction process.

Verizon Communications, Inc. Wireless Telecommunications | New York, New York

Verizon Communications, Inc. is a holding company, which engages in the provision of communications, information, and entertainment products and services to consumers, businesses, and governmental agencies. It operates through the Verizon Consumer Group (Consumer) and Verizon Business Group (Business) segments. The Consumer segment provides consumer-focused wireless and wire line communications services and products. The Business segment offers wireless and wire line communications services and products; video and data services; corporate networking solutions; security and managed network services; local and long distance voice services; and network access to deliver various Internet of Things (IoT) services and products. The company was founded in 1983 and is headquartered in New York, NY.

Microsoft Corporation Computer Software | Fort Collins, CO

Microsoft Corp. engages in the development and support of software, services, devices, and solutions. It operates through the following business segments: Productivity and Business Processes; Intelligent Cloud; and More Personal Computing. The Productivity and Business Processes segment comprises products and services in the portfolio of productivity, communication, and information services of the company spanning a variety of devices and platform. The Intelligent Cloud segment refers to the public, private, and hybrid serve products and cloud services of the company which can power modern business. The More Personal Computing segment encompasses products and services geared towards the interests of end users, developers, and IT professionals across all devices. The firm also offers operating systems; cross-device productivity applications; server applications; business solution applications; desktop and server management tools; software development tools; video games; personal computers, tablets; gaming and entertainment consoles; other intelligent devices; and related accessories. The company was founded by Paul Gardner Allen and William Henry Gates III in 1975 and is headquartered in Redmond, WA.

Alphabet, Inc. Internet Software & Services | Mountain View, CA

Alphabet, Inc. is a holding company, which engages in the business of acquisition and operation of different companies. It operates through the Google and Other Bets segments. The Google segment includes its main Internet products such as ads, Android, Chrome, hardware, Google Cloud, Google Maps, Google Play, Search, and YouTube. The Other Bets segment consists of businesses such as Access, Calico, CapitalG, GV, Verily, Waymo, and X. The company was founded by Lawrence E. Page and Sergey Mikhaylovich Brin on October 2, 2015 and is headquartered in Mountain View, CA.

eBay, Inc. Retail: Other - San Jose, California

eBay, Inc. operates as a commerce company. The company platforms include online marketplace and its localized counterparts, including off-platform businesses in South Korea, Japan, and Turkey, as well as eBay’s suite of mobile apps. The company technologies and services are designed to give buyers choice and a breadth of relevant inventory and to enable sellers worldwide to organize and offer their inventory for sale, virtually anytime and anywhere. The company was founded by Pierre M. Omidyar in September 1995 and is headquartered in San Jose, CA.

Costco Wholesale Corporation Retail: Other - Issaquah, WA

Costco Wholesale Corp. engages in the operation of membership warehouses. Its product categories include food and sundries, hardlines, fresh foods, softlines, and ancillary. It operates through the following segments: Unites States Operations, Canadian Operations, and Other International Operations. The company was founded by James D. Sinegal and Jeffrey H. Brotman in 1983 and is headquartered in Issaquah, WA.

General Motors Company Automobiles - Detroit, Michigan

General Motors Co. engages in the designing, manufacturing, and selling of cars, trucks and automobile parts. It also provides automotive financing services through General Motors Financial Company, Inc. The firm operates through the following segments: GM North America, GM International, Cruise and GM Financial. The company sells vehicles under the Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Jiefang, Wuling, Maven, and OnStar brands. General Motors was founded by William C. Durant on September 16, 1908 and is headquartered in Detroit, MI.

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