TrueAdvantage, Inc. (extinct)

TrueAdvantage, Inc. (extinct)

TrueAdvantage, Inc. (extinct)

Date Founded



132 Turnpike Road,Suite 130,Southborough, MA 01772

Type of Company



Internet Software & Services

Company Description

TrueAdvantage, Inc. provides lead generation solutions. It also provides SmartTrigger which automatically mines the Internet and business information sources. The company was founded in 1998 and is headquartered in Southborough, MA.

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TrueAdvantage, Inc.
Recent Transactions
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InsideView Technologies Inc purchases TrueAdvantage, Inc.

Details Hidden, Inc. purchases TrueAdvantage, Inc.

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TrueAdvantage, Inc. purchases Computerbid Com

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Founded in 1980, Accomplice LLC. is a venture capital firm headquartered in Cambridge, Massachusetts.

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Founder at SimpliSmarter

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Longworth Management Co. focuses on early-stage and expansion-stage investments in software, Internet and content companies. The firm typically leads investments in a company's first or second round of funding. They invest $1 million to $3 million in the first round and will recruit other investors to syndicate additional capital if necessary. Longworth looks for large market opportunities that will allow a company to grow to over $100 million in revenue. They also look for opportunities with unfair competitive advantages, strong core management teams and clear customer validation. The firm focuses on investments in New England, New York, New Jersey, Philadelphia, Washington DC and Northern Virginia. They also invest elsewhere on the East Coast and in Pittsburgh and Chicago. Longworth is an active investor and typically expects to take a seat on their portfolio companies' boards of directors.

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