The Rubicon Project, Inc.

The Rubicon Project, Inc.

The Rubicon Project, Inc.

Overview
Date Founded

2007

Headquarters

12181 Bluff Creek Drive,4th floor,Playa Vista,Los Angeles, CA 90094

Type of Company

Public

Employees (Worldwide)

409

Industries

Advertising & Marketing
IT Consulting & Services
Internet Software & Services
Computer Software

Company Description

The Rubicon Project, Inc. provides a technology solution to automate the purchase and sale of digital advertising inventory for buyers and sellers. It features applications and services for digital advertising sellers, including Websites, mobile applications and other digital media properties. The company was founded by Frank Addante, Duc Chau, Craig Roah, Julie Mattern and Brian D. Baumgart on April 20, 2007 and is headquartered in Los Angeles, CA.

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Executives & Employees

Chief Executive Officer

Chief Financial Officer

Secretary & Co-General Counsel

Chief Technology Officer

Chief Accounting Officer

Chief Tax Officer

Managing Director of Southern Europe

Senior Vice President, Business Analysis

Vice President, Engineering-Buyer Cloud

Vice President, Product Management-Seller Cloud

Board of Directors

Entrepreneur at Clearstone Venture Management Services LLC

Chief Credit Officer at Wells Fargo & Co.

Former President & Chief Executive Officer at NetVentures, Inc.

Chief Executive Officer at The Rubicon Project, Inc.

Senior Managing Director at Athena Advisors LLC

Senior Vice President Group Publisher, Vice President of Circulation, Vice President General Manager at CBS

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Owners & Shareholders
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B. Riley Capital Management LLC, part of B. Riley Financial, Inc., is an American company located in Los Angeles, CA. The firm provides investment advice. It was founded in 2012. Bryant Richard Riley is currently the CEO of the company. B. Riley Capital Management LLC is a major shareholder of National Holdings Corp. (48.63 %).

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Caption Management LLC is a private company headquartered in Oklahoma City, OK. The firm provides investment advice. It was founded in 2012 by Jason Sam Barnathan Strasser and William Lamble Cooper.

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Roumell Asset Management employs a deep value investment approach. The firm's investment strategy seeks to arrive at a reasonable estimate of a company's value, independent of the current stocks price. They develop these estimates mainly through the use of 3 techniques. First, the firm looks for securities that are trading at a significant discount to a readily ascertainable net asset value which is estimated based on the value of the company's assets (both on and off balance sheet) using relevant private and public market data. Roumell also values companies as an industry insider relying heavily on merger and acquisition activity data. When analyzing a company which is unlikely to be acquired, the firm evaluates it on a 'going concern' basis. Roumell Asset Management is known to engage in shareholder activist investment strategies.Though not limited by sector, the firm tends to invest in the stocks of small-cap US and Canadian companies in the electronic technology, technology services, producer manufacturing, finance and healthcare technology sectors. Roumell Asset Management maintains a high turnover rate.

Recent Transactions
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The Rubicon Project, Inc. purchases nToggle, Inc. from Bessemer Venture Partners, Sigma Prime Ventures LLC

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The Rubicon Project, Inc. purchases Chango, Inc. from Compound Advisor LLC, Mantella Venture Partners, Rho Ventures, Extreme Venture Partners

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The Rubicon Project, Inc. purchases Shiny, Inc. from Maple Leaf Angels Capital Corp.

Insider Transactions
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Transaction Advisors
Escrow Agent

Advised onThe Rubicon Project, Inc. issued Common Stock

Legal Advisor

Advised onThe Rubicon Project, Inc. purchases nToggle, Inc. from Bessemer Venture Partners, Sigma Prime Ventures LLC

Lender

Advised onThe Rubicon Project, Inc. purchases Chango, Inc. from Rho Ventures, Compound Advisor LLC, Extreme Venture Partners, Mantella Venture Partners

Legal Advisor

Advised onThe Rubicon Project, Inc. issued Common Stock

Legal Advisor

Advised onThe Rubicon Project, Inc. purchases nToggle, Inc. from Bessemer Venture Partners, Sigma Prime Ventures LLC

Legal Advisor

Advised onThe Rubicon Project, Inc. purchases Chango, Inc. from Rho Ventures, Compound Advisor LLC, Extreme Venture Partners, Mantella Venture Partners

Advisors & Consultants
Legal Advisor

Partner at Gibson, Dunn & Crutcher LLP

Advisor

Advisor at Brighthouse, Inc.

Consultant

Design Director at Unispace

Clients

Interpublic Group of Cos., Inc. engages in the provision of advertising and marketing services. The company specializes in consumer advertising, digital marketing, communications planning and media buying, public relations, and specialized communications disciplines. It operates through the following segments: Integrated Agency Network (IAN), Constituency Management Group (CMG), and Corporate and Other. The IAN segment includes advertising and media services, as well as a comprehensive array of global communications and marketing services. The CMG segment offers events and public relations services as well as sports and entertainment marketing, corporate and brand identity, and strategic marketing consulting. The Corporate and Other segment refers to the Acxiom activities. The company was founded on September 18, 1930 and is headquartered in New York, NY.

Spotify Technology SA is a digital music service offering music fans instant access to a world of music. The company enables on-demand streaming of audio content and aim to combat music piracy by offering a user experience, while monetizing licensed content with an ad-supported, free-to-the-user model and a premium, paid model. It provides a marketplace for additional products such as live events and music downloads. The company was founded by Daniel Ek and Martin Lorentzon in 2006 and is headquartered in Luxembourg.

Zynga Inc. (NASDAQ: ZNGA) is the world's leading provider of social game services with more than 240 million monthly active users playing its games, which include CityVille, Zynga Poker, Draw Something, Hidden Chronicles, FarmVille, CastleVille, Words With Friends, Empires & Allies, Scramble With Friends, Café World, The Pioneer Trail, Indiana Jones™ Adventure World and Mafia Wars. Zynga's games are available on a number of global platforms, including Facebook, Zynga.com, Google+, Tencent, Apple iOS and Google Android. Through Zynga.org, Zynga players have raised more than $10 million for world social causes.

Key Stats and Financials As of 2018
Market Capitalization
$332M
Total Enterprise Value
$99.5M
Earnings Per Share
$-1.23
Revenue
$125M
Net Profit
$-61.8M
EBITDA
$-24.8M
EBITDAMargin
-19.91%
Total Debt
$0
Total Equity
$118M
Enterprise Value Sales
0.8x
TEVNet Income
-1.61x
Debt TEV
0x
Three Year Compounded Annual Growth Rate Of Revenue
-20.54%
Five Year Compounded Annual Growth Rate Of Revenue
8.26%
Investors
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Square 1 Bank, part of PacWest Bancorp, is a company headquartered in Durham, NC, focused on state commercial banks. The firm was founded by Richard J. Casey.

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Investor at Tubular Labs, Inc.

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News Corp. engages in the creation and distribution of media, news, education and information services. It operates through the following segments: News and Information Services, Book Publishing, Digital Real Estate Services, Subscription Video Services, and Other. The News and Information Services segment consists primarily of Dow Jones, News Corp Australia, News UK, the New York Post and News America Marketing. The Book Publishing segment consists of HarperCollins which publishes and distributes consumer books globally through print, digital and audio formats. The Digital Real Estate Services segment provides property and property-related advertising and services as well as financial services. The Subscription Video Services segment provides video sports, entertainment and news services to pay-TV subscribers and other commercial licensees, primarily via cable, satellite and Internet Protocol, and distribution. The Other segment refers to general corporate overhead expenses, corporate strategy group and costs related to the U.K. Newspaper Matters. The company was founded in 1979 and is headquartered in New York, NY.

Suppliers
InterXion Holding NV IT Consulting & Services | Schiphol-Rijk, NH

InterXion Holding NV engages in the provision of carrier and cloud-neutral data centre services. It operates through the following business segments: Big4, Rest of Europe, and Corporate and Other. The Big4 segment is comprised of France, Germany, the Netherlands, and the United Kingdom. The Rest of Europe segment consists of Austria, Belgium, Denmark, Ireland, Spain, Sweden, and Switzerland. The Corporate and Other segment represents the expenses such as corporate management, general and administrative expenses, loans, borrowings and related expenses, income tax assets, and liabilities. The company was founded by Bart van den Dries on April 6, 1998 and is headquartered in Hoofddorp, the Netherlands.

Italiaonline SpA IT Consulting & Services | Assago, MI

Italiaonline SpA provides internet publishing services for digital advertising market, accounts and local marketing services for Italian SMEs. Its brands include virgilio, libero, superEva, pagine gialle, pagine bianche and tuttocitta. The company operates through the following business units: SME Media Agency Business and Large Accounts Business. The SME Media Agency Business unit enaluate and expansion of the IOL Audience area. It is providing to structure the planning of customers advertising campaigns also on the Google Display Network combined with remarketing. The Large Accounts Business unit launches new premium advertising, multimedia and interactive advertising formats on the home pages of the Libero and Virgilio. its new commercial offers linked to editorial specials on the themed vertical portals and to specific catagories of goods. Italiaonline was founded on June 11, 2016 and is headquartered in Assago, Italy.

Competitors
Facebook, Inc. Internet Software & Services

Facebook, Inc. engages in the development of social media applications for people to connect through mobile devices, personal computers, and other surfaces. It enables users to share opinions, ideas, photos, videos, and other activities online. Its products include Facebook, Instagram, Messenger, WhatsApp, and Oculus. The company was founded by Mark Elliot Zuckerberg, Dustin Moskovitz, Chris R. Hughes, Andrew McCollum, and Eduardo P. Saverin on February 4, 2004 and is headquartered in Menlo Park, CA.

Amazon.com, Inc. Retail: Other - Seattle, Washington

Amazon.com, Inc. engages in the provision of online retail shopping services. It operates through the following business segments: North America, International, and Amazon Web Services (AWS). The North America segment includes retail sales of consumer products and subscriptions through North America-focused websites such as www.amazon.com and www.amazon.ca. The International segment offers retail sales of consumer products and subscriptions through internationally-focused websites. The Amazon Web Services segment involves in the global sales of compute, storage, database, and AWS service offerings for start-ups, enterprises, government agencies, and academic institutions. The company was founded by Jeffrey P. Bezos in July 1994 and is headquartered in Seattle, WA.

Alphabet, Inc. Internet Software & Services - MOUNTAIN VIEW, CA

Alphabet, Inc. is a holding company, which engages in the business of acquisition and operation of different companies. It operates through the Google and Other Bets segments. The Google segment includes its main Internet products such as Ads, Android, Chrome, Commerce, Google Cloud, Google Maps, Google Play, Hardware, Search, and YouTube. The Other Bets segment includes businesses such as Access, Calico, CapitalG, GV, Nest, Verily, Waymo, and X. The company was founded by Lawrence E. Page and Sergey Mikhaylovich Brin on October 2, 2015 and is headquartered in Mountain View, CA.

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