Telaria, Inc.

Telaria, Inc.

Telaria, Inc.

Overview
Date Founded

2005

Headquarters

1501 BROADWAY, SUITE 801, NEW YORK, NY, 10036

Type of Company

Public

Employees (Worldwide)

335

Industries

Computer Software
Consumer Services
Advertising & Marketing
Entertainment

Company Description

Telaria, Inc. provides programmatic software platform for publishers to manage and monetize the video advertising. Its platform built for digital video and to support the requirements of connected TV, or CTV, and over-the-top content. The firm provides publishers with real-time analytics, data and decisioning tools to control the video advertising business. The company founded by Jason Glickman and Andrew Reis in November 2005 and is headquartered in New York, NY.

Website
Contact Data
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Executives & Employees

General Counsel

Senior Vice President, Programmatic Business Development

Senior Vice President, Product & Strategy

President, Treasurer & Director

Senior Account Executive

General Manager New Zealand

Account Executive

Head, Product Development-Demand Side Platform

Head, Insights & Analytics

Paths to Telaria, Inc.
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Telaria, Inc.
Recent Transactions
Details Hidden

Magnite, Inc. purchases Telaria, Inc.

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Telaria, Inc. purchases Telaria SAS from 3T Capital

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Tremor International Ltd. purchases Tremor Video, Inc. /Demand-Side Platform from Telaria, Inc.

Transaction Advisors
Legal Advisor

Advised onMagnite, Inc. purchases Telaria, Inc.

Escrow Agent

Advised onTelaria, Inc. issued USD Common Stock

Underwriter

Advised onTelaria, Inc. issued USD Common Stock

Legal Advisor

Advised onMagnite, Inc. purchases Telaria, Inc.

Legal Advisor

Advised onMagnite, Inc. purchases Telaria, Inc.

Legal Advisor

Advised onMagnite, Inc. purchases Telaria, Inc.

Advisors & Consultants
Legal Advisor

Partner, Palo Alto at Cooley LLP

Advisor

Co-Founder at ScanScout, Inc.

Special Advisor

Member, Board of Directors-Digital Video Center of Excellence at Interactive Advertising Bureau

Clients

Fox Corp. delivers compelling news, sports and entertainment content. The company provides news under the brands FOX News Media, FOX Sports, FOX Entertainment and FOX Television Stations. It operates through three segments: Cable Network Programming, Television, and Other, Corporate and Eliminations. The Cable Network Programming segment consists of the production and licensing of news and sports content distributed primarily through traditional cable television systems, direct broadcast satellite operators and telecommunication companies and online multi-channel video programming distributors. The Television segment consists of the acquisition, marketing and distribution of broadcast network programming. The Other, Corporate and Eliminations segment consists of the FOX Studio Lot, Credible Labs Inc, corporate overhead costs and intracompany eliminations. The company was founded on May 3, 2018 and is headquartered in New York, NY.

Comcast Corporation (Nasdaq: CMCSA, CMCSK) is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable is the nation’s largest video, high-speed Internet and phone provider to residential customers under the XFINITY brand as well as to businesses. NBCUniversal operates 30 news and entertainment cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks & Resorts.

Adobe, Inc. engages in the provision of digital marketing and media solutions. It operates through the following segments: Digital Media, Digital Experience, and Publishing. The Digital Media segment offers creative cloud services, which allow members to download and install the latest versions of products, such as Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe Photoshop Light room and Adobe InDesign, as well as utilize other tools, such as Adobe Acrobat. The Digital Experience segment provides solutions, including analytics, social marketing, targeting, media optimization, digital experience management, and cross-channel campaign management, as well as premium video delivery and monetization. The Publishing segment includes legacy products and services for eLearning solutions, technical document publishing, web application development, and high-end printing. The company was founded by Charles M. Geschke and John E. Warnock in December 1982 and is headquartered in San Jose, CA.

Key Stats and Financials As of
Market Capitalization
$288M
Total Enterprise Value
Earnings Per Share
Non-Profit Donations & Grants
$10K - $25K
2016
$1,000 - $2,499
2014
$10K - $25K
2014
Investors
Details Hidden

Co-Founder at FriendFeed, Inc.

Details Hidden

W Capital provides shareholder liquidity for private equity investments. They purchase individual investments and portfolios of equity investments from private equity and venture capital firms, financial institutions and company founders. Their experience, reputation and resources make them an ideal choice for private equity shareholders who desire to sell or restructure their direct investment portfolios. They are also active investors within their portfolio companies, providing support and growth capital concurrent with a liquidity transaction and over the duration of their investment.

Details Hidden

Masthead Venture Partners focuses on seed and early-stage investments in high-growth, high-technology sectors including: software and enterprise applications, communications, Internet infrastructure, wireless technology/applications and life sciences/medical technology. The firm looks for companies with: (1) proven management teams in place (2) powerful value propositions (3) proven, protectable intellectual property that is supported by proprietary intellectual property and fills a need in a high-growth market (4) large market potential (5) capital efficiency (6) the potential for significant value creation and (7) clear paths to profitability. In addition, Masthead seeks out investments in companies that can benefit from potential synergies with the firm's network.

Suppliers
Amazon.com, Inc. IT Consulting & Services | Seattle, Washington

Amazon.com, Inc. engages in the provision of online retail shopping services. It operates through the following business segments: North America, International, and Amazon Web Services (AWS). The North America segment includes retail sales of consumer products and subscriptions through North America-focused websites such as www.amazon.com and www.amazon.ca. The International segment offers retail sales of consumer products and subscriptions through internationally-focused websites. The Amazon Web Services segment involves in the global sales of compute, storage, database, and AWS service offerings for start-ups, enterprises, government agencies, and academic institutions. The company was founded by Jeffrey P. Bezos in July 1994 and is headquartered in Seattle, WA.

Competitors
Alphabet, Inc. Internet Software & Services - Mountain View, CA

Alphabet, Inc. is a holding company, which engages in the business of acquisition and operation of different companies. It operates through the Google and Other Bets segments. The Google segment includes its main Internet products such as ads, Android, Chrome, hardware, Google Cloud, Google Maps, Google Play, Search, and YouTube. The Other Bets segment consists of businesses such as Access, Calico, CapitalG, GV, Verily, Waymo, and X. The company was founded by Lawrence E. Page and Sergey Mikhaylovich Brin on October 2, 2015 and is headquartered in Mountain View, CA.

Facebook, Inc. Internet Software & Services - Menlo Park, CA

Facebook, Inc. operates as a social networking company worldwide. The company engages in the development of social media applications for people to connect through mobile devices, personal computers, and other surfaces. It enables users to share opinions, ideas, photos, videos, and other activities online. The firm's products include Facebook, Instagram, Messenger, WhatsApp, and Oculus. The company was founded by Mark Elliot Zuckerberg, Dustin Moskovitz, Chris R. Hughes, Andrew McCollum, and Eduardo P. Saverin on February 4, 2004 and is headquartered in Menlo Park, CA.

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