Rocket Fuel, Inc.

Rocket Fuel, Inc.

Rocket Fuel, Inc.

Overview
Date Founded

2008

Headquarters

1900 Seaport Boulevard,Redwood City, CA 94063

Type of Company

Private

Employees (Worldwide)

851

Industries

IT Consulting & Services
Computer Software
Advertising & Marketing

Company Description

Rocket Fuel, Inc. is a predictive marketing software company. It uses artificial intelligence to provide managed services, as well as SaaS-based data management platform (DMP) and demand side platform (DSP). The company's integrated DMP and DSP platforms are designed to deliver and optimize media spend to engage, up-sell and retarget consumers across addressable channels, such as display, mobile, video, social, and television. Rocket Fuel was founded by Richard A. Frankel, Abhinav Gupta and George H. John on March 25, 2008 and is headquartered in Redwood City, CA.

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Executives & Employees

Co-Founder & Director

Senior Vice President & General Manager-EMEA Region

GM of Media Services

Senior Vice President, Agency Sales

Senior Vice President, Customer Success

Vice President, Client Services

Vice President, Category Development

Vice President, Professional Services

Vice President-Professional Services

Vice President Mobile, International

Board of Directors

Co-Founder at Splice Machine, Inc.

Former Executive Vice President, Chief Marketing Officer, Worldwide Government Affairs at Cisco Systems, Inc.

Co-Founder & Director at Rocket Fuel, Inc.

Paths to Rocket Fuel, Inc.
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Rocket Fuel, Inc.
Recent Transactions
Details Hidden

Vector Capital Management LP, Sizmek, Inc. purchase Rocket Fuel, Inc.

Details Hidden

Rocket Fuel, Inc. raised money in a private placement transaction

Details Hidden

Rocket Fuel, Inc. purchases X Plus One Solutions, Inc. from Blue Chip Venture Co. Ltd., Advanced Technology Ventures, Intel Capital Corp., Hudson Venture Partners

Transaction Advisors
Underwriter

Advised onRocket Fuel, Inc. issued Common Stock

Underwriter

Advised onRocket Fuel, Inc. issued Common Stock

Underwriter

Advised onRocket Fuel, Inc. issued Common Stock

Legal Advisor

Advised onRocket Fuel, Inc. issued Common Stock

Associate

Advised onRocket Fuel, Inc. issued Common Stock

Leader, Shareholder Activism Practice

Advised onVector Capital Management LP, Sizmek, Inc. purchase Rocket Fuel, Inc.

Advisors & Consultants
Legal Advisor

Partner at Wilson Sonsini Goodrich & Rosati PC

Legal Advisor

Partner at Cooley LLP

Legal Advisor

Partner at Wilson Sonsini Goodrich & Rosati PC

Clients

Starbucks Corp. engages in the production, marketing, and retailing of specialty coffee. It operates through the following segments: Americas; China/Asia Pacific (CAP); Europe, Middle East, and Africa (EMEA); and Channel Development. The Americas, CAP, EMEA segments sells coffee and other beverages, complementary food, packaged coffees, single-serve coffee products, and a focused selection of merchandise through company-oriented stores, and licensed stores. The Channel Development segment include sales of packaged coffee, tea, and ready-to-drink beverages to customers outside of its company-operated and licensed stores. The company brands include Evolution Fresh, Teavana, Tazo Tea and Seattle's Best. Starbucks was founded by Jerry Baldwin and Howard D. Schultz on November 4, 1985 and is headquartered in Seattle, WA.

MasterCard is a technology company and payments industry leader. For more than four decades, we have been a driving force at the heart of commerce, making the global economy safer, more efficient, more inclusive and more transparent for all. Consumers, merchants, business partners and governments in markets around the world have reaped the benefits of our innovative products and solutions which, simply put, are designed to make life easier

AT&T, Inc. is a holding company, which engages in the provision of telecommunications media and technology service. It operates through the following four segments: Communications, Warner Media, Latin America and Xandar. The Communications segment provides services to businesses and consumers located in the U.S., or in U.S. territories, and businesses globally. The Warner Media segment develops, produces and distributes feature films, television, gaming and other content over various physical and digital formats. The Latin America segment provides entertainment and wireless services outside of the U.S. The Xandar segment provides advertising services. The company was founded in 1983 and is headquartered in Dallas, TX.

Key Stats and Financials As of 2016
Market Capitalization
$122M
Total Enterprise Value
Earnings Per Share
Revenue
$456M
EBITDA
$-480K
Non-Profit Donations & Grants
$1,000 +
2012
Investors
Details Hidden

Summit Partners invests in growth companies across the world. The firm target companies in sectors such as technology, healthcare & life sciences and growth products & services. They provide financing from venture capital to growth equity to fixed income for recapitalizations, MBOs and all stages of capital requirements with an investment size of USD10 million to more than USD500 million. They consider both majority and minority positions.

Details Hidden

NGP Capital makes direct investments in growth-stage information and communications technology companies including Connected Enterprise, Consumer Solutions, Connected Car or Digital Health. The firm invests in companies with high growth potential, companies that already have a shipping product and a business model validated by customers. The firm invests globally.

Details Hidden

Labrador Ventures focuses on investments in seed-stage companies in the software, communications/networking, messaging, semiconductors and information services sectors. The firm invests mainly in opportunities in the Mid-Atlantic region of the US, but considers investment opportunities around the world. Labrador Ventures has experience both as a lead and co-investor in early-stage financings.

Competitors
Facebook, Inc. Internet Software & Services

Facebook, Inc. engages in the development of social media applications for people to connect through mobile devices, personal computers, and other surfaces. It enables users to share opinions, ideas, photos, videos, and other activities online. Its products include Facebook, Instagram, Messenger, WhatsApp, and Oculus. The company was founded by Mark Elliot Zuckerberg, Dustin Moskovitz, Chris R. Hughes, Andrew McCollum, and Eduardo P. Saverin on February 4, 2004 and is headquartered in Menlo Park, CA.

Oracle Corp. Computer Software - Redwood Shores, CA

Oracle Corporation is an American multinational computer technology corporation headquartered in Redwood Shores, California. The company specializes primarily in developing and marketing database software and technology, cloud engineered systems, and enterprise software products — particularly its own brands of database management systems. In 2018, Oracle was the third-largest software maker by revenue, after Microsoft and Alphabet. The company also develops and builds tools for database development and systems of middle-tier software, enterprise resource planning (ERP) software, customer relationship management (CRM) software, and supply chain management (SCM) software.

Salesforce.com, Inc. Computer Software - SAN FRANCISCO, CA

Salesforce.com, Inc. provides enterprise cloud computing applications. It provides a comprehensive customer and collaboration relationship management service to businesses of all sizes and industries and also provides a technology platform for customers and developers to build and run applications. The company has designed and developed its applications to be easy-to-use and intuitive solutions that can be deployed rapidly, customized easily and integrated with other software applications. Salesforce.com offers its services on a subscription basis, primarily through its direct sales efforts and indirectly through partners. The company operates in one segment. It was founded by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez in February 1999 and is headquartered in San Francisco, CA.

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