Rocket Fuel, Inc.

Rocket Fuel, Inc.

Rocket Fuel, Inc.

Date Founded



1900 Seaport Boulevard,Redwood City, CA 94063

Type of Company


Employees (Worldwide)



IT Consulting & Services
Computer Software
Advertising & Marketing

Company Description

Rocket Fuel, Inc. is a predictive marketing software company. It uses artificial intelligence to provide managed services, as well as SaaS-based data management platform (DMP) and demand side platform (DSP). The company's integrated DMP and DSP platforms are designed to deliver and optimize media spend to engage, up-sell and retarget consumers across addressable channels, such as display, mobile, video, social, and television. Rocket Fuel was founded by Richard A. Frankel, Abhinav Gupta and George H. John on March 25, 2008 and is headquartered in Redwood City, CA.

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Executives & Employees

Co-Founder & Director

Senior Vice President & General Manager-EMEA Region

GM of Media Services

Senior Vice President, Agency Sales

Senior Vice President, Customer Success

Vice President, Client Services

Vice President, Category Development

Vice President, Professional Services

Vice President-Professional Services

Vice President Mobile, International

Board of Directors

Co-Founder & Director at Rocket Fuel, Inc.

Paths to Rocket Fuel, Inc.
Potential Connections via
Relationship Science
Rocket Fuel, Inc.
Recent Transactions
Details Hidden

Vector Capital Management LP, Sizmek, Inc. purchase Rocket Fuel, Inc.

Details Hidden

Rocket Fuel, Inc. raised money in a private placement transaction

Details Hidden

Rocket Fuel, Inc. purchases X Plus One Solutions, Inc. from Blue Chip Venture Co. Ltd., Advanced Technology Ventures, Intel Capital Corp., Hudson Venture Partners

Transaction Advisors

Advised onRocket Fuel, Inc. issued Common Stock


Advised onRocket Fuel, Inc. issued Common Stock


Advised onRocket Fuel, Inc. issued Common Stock

Legal Advisor

Advised onRocket Fuel, Inc. issued Common Stock


Advised onRocket Fuel, Inc. issued Common Stock

Leader, Shareholder Activism Practice

Advised onVector Capital Management LP, Sizmek, Inc. purchase Rocket Fuel, Inc.

Advisors & Consultants
Legal Advisor

Partner at Wilson Sonsini Goodrich & Rosati PC

Legal Advisor

Partner at Cooley LLP

Legal Advisor

Partner at Wilson Sonsini Goodrich & Rosati PC


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Key Stats and Financials As of 2016
Market Capitalization
Total Enterprise Value
Earnings Per Share
Non-Profit Donations & Grants
$1,000 +
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NGP Capital makes direct investments in growth-stage information and communications technology companies including Connected Enterprise, Consumer Solutions, Connected Car or Digital Health. The firm invests in companies with high growth potential, companies that already have a shipping product and a business model validated by customers. The firm invests globally.

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Labrador Ventures focuses on investments in seed-stage companies in the software, communications/networking, messaging, semiconductors and information services sectors. The firm invests mainly in opportunities in the Mid-Atlantic region of the US, but considers investment opportunities around the world. Labrador Ventures has experience both as a lead and co-investor in early-stage financings.

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Northgate Capital focuses on global venture capital and private equity investments. The firm invests in funds operating in both developed markets and emerging markets and also makes direct investments in partnership with their venture capital and buyout funds.Northgate Capital invests in funds in developed markets including North American, European and Japanese-based private equity funds and North American and European-based venture capital funds. Within the emerging markets, Northgate Capital invests in funds in Asia, emerging European countries and Latin America, including funds operating in Brazil, Russia, India and China, as well as overlooked smaller regions. The developed market funds in which the firm invests include a mix of small-, mid- and large-cap funds. All funds are actively managed, pursue value-creation strategies and invest in companies operating in a range of industrial and regulatory environments.Northgate Capital also invests directly in promising venture capital companies across several industries and in companies with stable, yet under-realized revenue potential. The firm invests in companies that are transforming core industry sectors, ranging from energy and green technology to life sciences and information technology. Their direct investment approach begins with a screening to analyze the broad venture capital and private equity universes for high performing funds with a strong track record. They then seek to identify portfolio companies with the greatest potential including those that have overcome core technology, product development or regulatory obstacles that might have presented significant risks or barriers to market success.

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