Rocket Fuel, Inc.

Rocket Fuel, Inc.

Rocket Fuel, Inc.

Overview
Date Founded

2008

Headquarters

1900 Seaport Boulevard,Redwood City, CA 94063

Type of Company

Private

Employees (Worldwide)

851

Industries

IT Consulting & Services
Computer Software
Advertising & Marketing

Company Description

Rocket Fuel, Inc. is a predictive marketing software company. It uses artificial intelligence to provide managed services, as well as SaaS-based data management platform (DMP) and demand side platform (DSP). The company's integrated DMP and DSP platforms are designed to deliver and optimize media spend to engage, up-sell and retarget consumers across addressable channels, such as display, mobile, video, social, and television. Rocket Fuel was founded by Richard A. Frankel, Abhinav Gupta and George H. John on March 25, 2008 and is headquartered in Redwood City, CA.

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Executives & Employees

Co-Founder & Director

Senior Vice President & General Manager-EMEA Region

GM of Media Services

Senior Vice President, Agency Sales

Senior Vice President, Customer Success

Vice President, Client Services

Vice President, Category Development

Vice President, Professional Services

Vice President-Professional Services

Vice President Mobile, International

Board of Directors

Co-Founder & Director at Rocket Fuel, Inc.

Paths to Rocket Fuel, Inc.
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Rocket Fuel, Inc.
Recent Transactions
Details Hidden

Vector Capital Management LP, Sizmek, Inc. purchase Rocket Fuel, Inc.

Details Hidden

Rocket Fuel, Inc. raised money in a private placement transaction

Details Hidden

Rocket Fuel, Inc. purchases X Plus One Solutions, Inc. from Blue Chip Venture Co. Ltd., Advanced Technology Ventures, Intel Capital Corp., Hudson Venture Partners

Transaction Advisors
Underwriter

Advised onRocket Fuel, Inc. issued Common Stock

Underwriter

Advised onRocket Fuel, Inc. issued Common Stock

Underwriter

Advised onRocket Fuel, Inc. issued Common Stock

Legal Advisor

Advised onRocket Fuel, Inc. issued Common Stock

Associate

Advised onRocket Fuel, Inc. issued Common Stock

Leader, Shareholder Activism Practice

Advised onVector Capital Management LP, Sizmek, Inc. purchase Rocket Fuel, Inc.

Advisors & Consultants
Legal Advisor

Partner at Wilson Sonsini Goodrich & Rosati PC

Legal Advisor

Partner at Cooley LLP

Legal Advisor

Partner at Wilson Sonsini Goodrich & Rosati PC

Clients

MasterCard is a technology company and payments industry leader. For more than four decades, we have been a driving force at the heart of commerce, making the global economy safer, more efficient, more inclusive and more transparent for all. Consumers, merchants, business partners and governments in markets around the world have reaped the benefits of our innovative products and solutions which, simply put, are designed to make life easier

Tesla, Inc. engages in the design, development, manufacture, and sale of fully electric vehicles, energy generation and storage systems. It also provides vehicle service centers, supercharger station, and self-driving capability. The company operates through Automotive, and Energy Generation and Storage segments. The Automotive segment includes the design, development, manufacture and sale of electric vehicles. The Energy Generation and Storage segment includes the design, manufacture, installation, sale, and lease of stationary energy storage products and solar energy systems, and sale of electricity generated by its solar energy systems to customers. The company was founded by Jeffrey B. Straubel, Elon Reeve Musk, Martin Eberhard, and Marc Tarpenning on July 1, 2003 and is headquartered in Palo Alto, CA.

AT&T, Inc. is a holding company, which engages in the provision of telecommunications media and technology service. It operates through the following four segments: Communications, Warner Media, Latin America and Xandar. The Communications segment provides services to businesses and consumers located in the U.S., or in U.S. territories, and businesses globally. The Warner Media segment develops, produces and distributes feature films, television, gaming and other content over various physical and digital formats. The Latin America segment provides entertainment and wireless services outside of the U.S. The Xandar segment provides advertising services. The company was founded in 1983 and is headquartered in Dallas, TX.

Key Stats and Financials As of 2016
Market Capitalization
$122M
Total Enterprise Value
Earnings Per Share
EBITDA
$-480K
Revenue
$456M
Non-Profit Donations & Grants
$1,000 +
2012
Investors
Details Hidden

NGP Capital makes direct investments in growth-stage information and communications technology companies including Connected Enterprise, Consumer Solutions, Connected Car or Digital Health. The firm invests in companies with high growth potential, companies that already have a shipping product and a business model validated by customers. The firm invests globally.

Details Hidden

Labrador Ventures focuses on investments in seed-stage companies in the software, communications/networking, messaging, semiconductors and information services sectors. The firm invests mainly in opportunities in the Mid-Atlantic region of the US, but considers investment opportunities around the world. Labrador Ventures has experience both as a lead and co-investor in early-stage financings.

Details Hidden

Northgate Capital focuses on global venture capital and private equity investments. The firm invests in funds operating in both developed markets and emerging markets and also makes direct investments in partnership with their venture capital and buyout funds.Northgate Capital invests in funds in developed markets including North American, European and Japanese-based private equity funds and North American and European-based venture capital funds. Within the emerging markets, Northgate Capital invests in funds in Asia, emerging European countries and Latin America, including funds operating in Brazil, Russia, India and China, as well as overlooked smaller regions. The developed market funds in which the firm invests include a mix of small-, mid- and large-cap funds. All funds are actively managed, pursue value-creation strategies and invest in companies operating in a range of industrial and regulatory environments.Northgate Capital also invests directly in promising venture capital companies across several industries and in companies with stable, yet under-realized revenue potential. The firm invests in companies that are transforming core industry sectors, ranging from energy and green technology to life sciences and information technology. Their direct investment approach begins with a screening to analyze the broad venture capital and private equity universes for high performing funds with a strong track record. They then seek to identify portfolio companies with the greatest potential including those that have overcome core technology, product development or regulatory obstacles that might have presented significant risks or barriers to market success.

Competitors
Facebook, Inc. Internet Software & Services

Facebook, Inc. engages in the development of social media applications for people to connect through mobile devices, personal computers, and other surfaces. It enables users to share opinions, ideas, photos, videos, and other activities online. Its products include Facebook, Instagram, Messenger, WhatsApp, and Oculus. The company was founded by Mark Elliot Zuckerberg, Dustin Moskovitz, Chris R. Hughes, Andrew McCollum, and Eduardo P. Saverin on February 4, 2004 and is headquartered in Menlo Park, CA.

Oracle Corp. Computer Software - Redwood Shores, CA

Oracle Corporation is an American multinational computer technology corporation headquartered in Redwood Shores, California. The company specializes primarily in developing and marketing database software and technology, cloud engineered systems, and enterprise software products — particularly its own brands of database management systems. In 2018, Oracle was the third-largest software maker by revenue, after Microsoft and Alphabet. The company also develops and builds tools for database development and systems of middle-tier software, enterprise resource planning (ERP) software, customer relationship management (CRM) software, and supply chain management (SCM) software.

Salesforce.com, Inc. Computer Software - SAN FRANCISCO, CA

Salesforce.com, Inc. provides enterprise cloud computing applications. It provides a comprehensive customer and collaboration relationship management service to businesses of all sizes and industries and also provides a technology platform for customers and developers to build and run applications. The company has designed and developed its applications to be easy-to-use and intuitive solutions that can be deployed rapidly, customized easily and integrated with other software applications. Salesforce.com offers its services on a subscription basis, primarily through its direct sales efforts and indirectly through partners. The company operates in one segment. It was founded by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez in February 1999 and is headquartered in San Francisco, CA.

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