Rakuten, Inc.

Rakuten, Inc.

Rakuten, Inc.

Date Founded



Rakuten Crimson House,1-14-1 Tamagawa,Setagaya-Ku,Tokyo 158-0094

Type of Company


Employees (Worldwide)



Internet Software & Services
Other Business & Consulting Services
Appliances & Electronics
Consumer Services

Company Description

Rakuten, Inc. engages in the business of Internet services. It operates through the following segments: Internet Services, FinTech, and Mobile. The Internet Services segment manages e-commerce (EC), online cash-back, travel booking, and portal and digital content sites. The FinTech segment provides services over the internet related to banking and securities, credit cards, life insurance, and electronic money. The Mobile segment manages messaging and communication services and sale of mobile devices. The company was founded by Hiroshi Mikitani on February 7, 1997 and is headquartered in Tokyo, Japan.

Executives & Employees

Executive Director of Asia Rhq

Chief Financial Officer & Executive Vice President

Chief Operating Officer

Group Managing Executive Officer

Senior Executive Officer

Managing Executive Officer, President of Life & Leisure Company

Group Managing Executive Officer & Senior Vice President of Commerce Company

Group Managing Executive Officer CDO (Chief Data Officer) of Technology Division

Group Managing Executive Officer Representative Director & President of Rakuten Securities, Inc

Board of Directors

Founder at Rakuten, Inc.

President & Representative Director at Rakuten Card Co., Ltd.

Executive Director & Professor at Keio University (Tokyo, Japan)

President, Chief Executive Officer & Representative Director at Cyber AI Entertainment, Inc.

Senior Advisor at The Boston Consulting Group, Inc.

Former Partner & Head of the Japanese Equities at Baillie Gifford & Co.

Chairman of Subsidiary, Director at Rakuten, Inc.

Paths to Rakuten, Inc.
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Rakuten, Inc.
Owners & Shareholders
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JOHCM is a long-term, growth-oriented, bottom-up manager which operate as a stand-alone boutique, investing six equity asset classes: the UK, Europe, US, Asia, Global and Global Emerging Markets, and their recently launched multi asset product, which are all offered to clients in a variety of countries worldwide through segregated mandates and in some countries, funds. These equity strategies cover UK, Pan and Continental Europe, US, Japan, Global, International, Asian and Emerging Markets strategies. JOHCM manages long-only OEIC funds, private equity and activist funds. In addition, a number of their other funds employ an active value approach, where shareholders are involved in the governance and daily operations of the businesses in which they invest.

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Nikko AMA's investment advice is based on the objectives and terms set out in individual client investment management agreements, relevant fund prospectuses or offering memoranda. Specialist teams throughout the Nikko AM Group's global network are dedicated to providing analysis on macro-economic factors, specific asset classes, strategies and styles. The firm's investment strategy group provides macro-economic insight on factors influencing markets, working in conjunction with investment professionals throughout the group's global network. Equity analysts are assigned responsibilities based on geographic regions, sectors or investment styles. The Nikko AM Group's general approach focuses on fundamental bottom up analysis; although it will vary depending on specific requirements of the investment strategy pursued and is tailored accordingly.

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FTC Capital GmbH is an Austrian private company headquartered in Vienna with a presence in several countries, that provides investment advice. The firm was founded in 1995 by Eduard Pomeranz, he has been the CEO since then.

Recent Transactions
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Kohlberg Kravis Roberts & Co. LP purchases OverDrive, Inc. from Rakuten, Inc.

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Rakuten, Inc. purchases Konmari Media, Inc.

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Polaris Capital Group Co., Ltd. purchases O-net, Inc. from Rakuten, Inc.

Transaction Advisors
Legal Advisor

Advised onRakuten, Inc. purchases Rakuten General Insurance Co., Ltd. from Nomura Holdings, Inc.

Legal Advisor

Advised onRakuten, Inc., Rakuten USA, Inc. purchase Buy.com from Clearlake Capital Group LP

Investment Advisor

Advised onRakuten, Inc. purchases LinkShare Corp.

Legal Advisor

Advised onRakuten, Inc. purchases OverDrive, Inc. from Insight Venture Partners

Legal Advisor

Advised onRakuten, Inc., Rakuten USA, Inc. purchase Buy.com from Clearlake Capital Group LP


Advised onRakuten, Inc. purchases Ebates Performance Marketing, Inc. from Foundation Capital LLC, Canaan Management, Inc., Windspeed Ventures, SVB Capital, August Capital Master Management Co. LLC

Advisors & Consultants
Legal Advisor

Partner at Norton Rose Fulbright


Synchrony Financial engages in the provision of consumer financial services. It operates through three sales platforms: Retail Card, Payment Solutions, and CareCredit. The Retail Card platform is a provider of private label credit cards, and also provides Dual Cards and small-and medium-sized business credit products. The Payment Solutions platform is a provider of promotional financing for major consumer purchases, offering private label credit cards and instalment loans. The CareCredit platform is a provider of promotional financing to consumers for elective healthcare procedures or services, such as dental, veterinary, cosmetic, vision and audiology. The company was founded on September 12, 2003 and is headquartered in Stamford, CT.

Nitori Holdings Co., Ltd. engages in the sales of furniture and interior goods through its group companies. It offers beddings, curtains, carpets, rugs, mats, interior items, daily living items, kitchenware, cookware, tableware, bath ware, toilet, laundry, beds, sofas, cushions, television stands, living room storage, tables, chairs, cupboards, storage racks, office furniture, bookshelves, stationeries, relaxation, massage, health items, everyday life support items, children's room items, study desks, small home appliances, lighting products and kitchen units. The company was founded in December 1967 and is headquartered in Tokyo, Japan.

Walmart, Inc. engages in retail and wholesale business. The Company offers an assortment of merchandise and services at everyday low prices. It operates through the following business segments: Walmart U.S., Walmart International, and Sam's Club. The Walmart U.S. segment operates as a merchandiser of consumer products, operating under the Walmart, Wal-Mart, and Walmart Neighborhood Market brands, as well as walmart.com and other eCommerce brands. The Walmart International segment manages supercenters, supermarkets, hypermarkets, warehouse clubs, and cash & carryl outside of the United States. The Sam's Club segment comprises membership-only warehouse clubs and samsclubs.com. The company was founded by Samuel Moore Walton and James Lawrence Walton in 1945 and is headquartered in Bentonville, AR.

Key Stats and Financials As of 2019
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Vingle, Inc. operates community oriented content sharing social network site. The company was founded by Jiwon Moon and Changseong Ho in 2012 and is headquartered in San Francisco, CA,

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eBank Corp. provides online banking services. It offers foreign currency deposits, forex margin contracts, and other financial settlements. The company was founded on January 14, 2000 and is headquartered in Tokyo, Japan.

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Ecosystem Japan Co., Ltd. is a holding company that provides solar power systems. It markets and installs residential and commercial solar power generating equipment. The firm also offers solar panels and after sales maintenance and repair services. The company was founded in April 1997 and is headquartered in Tokyo, Japan.

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Co-Founder at Bebo, Inc.

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Founding Partner at Expon Capital SARL

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Founding Partner at Social Starts LLC

Criteo SA Internet Software & Services | Paris, France

Criteo SA is a global technology company, which specializes in digital performance marketing. The firm enables e-commerce companies to leverage large volumes of granular data to engage and convert their customers. Its solutions include criteo shopper graph; criteo engine; publisher network; client platform; and product portfolio. The company was founded by Jean-Baptiste Rudelle, Franck Le Ouay, Pascal Gauthier, Laurent Quatrefages and Romain Niccoli on November 3, 2005 and is headquartered in Paris, France.

Lenovo Group Ltd. Computer Software | Durham, NC

While the Lenovo brand came into existence only in 2004, the company has a much longer history. In 1984, Legend Holdings was formed with 25,000 RMB in a guard house in China. The company was incorporated in Hong Kong in 1988 and would grow to be the largest PC company in China. Legend Holdings changed its name to Lenovo in 2004 and, in 2005, acquired the former Personal Computer Division of IBM, the company that invented the PC industry in 1981. Today, Lenovo is a US$21 billion personal technology company and the world’s second-largest PC vendor. We have more than 26,000 employees in more than 60 countries serving customers in more than 160 countries. A global Fortune 500 company, we have headquarters in Beijing, China and Morrisville, North Carolina, U.S.; major research centers in Yokohama, Japan; Beijing, Shanghai and Shenzhen, China; and Morrisville; and we have manufacturing around the world from Greensboro, North Carolina and Monterrey, Mexico to India, China and Brazil. We create and build exceptionally engineered personal technology, but we are much more than a tech company. We are defining a new way of doing things as a next generation global company. We have our core strength in China, rapid growth in emerging markets and a unique global footprint. Lenovo builds on its dominant position in China to grow globally. The expansion from East to West— introducing our newest products in China and then spreading across the globe— is a new way of viewing the world, one we believe will be the way of the future. That means we are years ahead of the game in terms of understanding what it will take to win 5 or even 10 years from now. That focus on the future is based on a strong history of success that is driving results today. We have momentum. Long the leader in China with more than 30 percent market share in PCs, Lenovo is growing rapidly and winning market share in all parts of the world. Lenovo has realized strong, balanced growth while achieving a number of major breakthroughs. Achieving optimal balance in all that we do is Lenovo’s operating philosophy. This mindset encompasses every aspect of Lenovo’s business, from balancing leadership with consensus-building, to valuing both short- and long-term thinking. As a result, we have created a balanced business model and strategy that take maximum advantage of profit and investment across both core and new businesses. Lenovo has consistently outgrown the worldwide PC market in unit shipments and gained market share across all geographies, products and customer segments, making it the fastest growing of the four major PC companies in the world for two years running. We are the number one PC company in China and now in Japan. We are the number one PC company in the world for large business and the public sector. We have been the fastest growing major consumer PC brand on the planet in the past year. We make the fastest booting notebook in the world. It’s a ThinkPad—and in 18 years, 60 million of them have been sold. We make a smart phone in China and every day our app store there delivers more than 25,000 downloads. We have launched a family of tablets targeting both the consumer and commercial markets internationally. We’re growing in triple digits in the all-in-one market worldwide, funding an application developers’ movement in China, and growing our retail presence from Germany to Japan. Lenovo’s business is built on product innovation, a highly efficient global supply chain and strong strategic execution. The company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services for customers who want technology that does more— because people have a lot more to do. Our product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations and a family of mobile internet devices, including tablets and smart phones. We have a long-term goal of becoming the leading personal technology company in the world. We aspire to achieve this goal by leading in three key areas: Personal Computers: Lead in PCs and be respected for our product innovation and quality. Convergence: Lead the industry with an ecosystem of devices, services, applications and content for people to seamlessly connect to people and Web content. Culture: Become recognized as one of the best, most trusted and most well-respected companies to work for and do business with. And we want to do it the right way— the Lenovo Way— with our own perspective, our own global point of view and our own commitment to building technology for people who view technology as a tool to accomplish great things. Our Values At Lenovo we view our culture as a critical asset as important as an effective business model. We call our culture the Lenovo Way, and at its most basic, that culture is reflected in the statement: We do what we say and own what we do. Our values serve as the foundation of our company and define who we are and how we work. Principal among them are: Serving Customers Trust and Integrity Teamwork Across Cultures Innovation and Entrepreneurial Spirit Our Heritage Lenovo came about as the result of the merger of two of the most storied companies in technology and business: Legend Holdings in China and IBM’s Personal Computing Division in the United States. The merger was heralded as a watershed event in global business with the potential for integrating two disparate cultures, languages, processes and markets. As a result, Lenovo embodies unique market possibilities in combining the best of East and West— joining North American and China-based technology players in the creation of a unified global personal technology leader with growing market positions in developed and emerging markets alike. Everyone at Lenovo takes great pride in our ability to attract top talent from diverse backgrounds, representing a broad collection of nationalities and languages. We view our differences and diversity as a source of strength in building a collaborative culture with one unified language and vision: to build the world’s most exceptionally engineered personal technology products and services.

Guillemot Corp. SA Other Consumer Durables | Chantepie, France

Guillemot Corp. SA engages in the manufacture and design of entertainment hardware and accessories. It operates through Hercules, Thrusmaster, and DJUCED business brands. The Hercules brand includes speakers, sound cards, netbooks and web cameras. The Thrustmaster brand consists of accessories for PC and consoles which comprise of gamepads, joysticks and gaming headsets. The DJUCED brand provides DJ software solutions. The company was founded by Claude Guillemot, Michel Guillemot, Yves Guillemot, Gérard Guillemot, Christian Guillemot in 1997 and is headquartered in Chantepie, France.

Awards & Honors
Rank #17
Forbes - World's 100 Most Innovative Companies
Sponsored by Forbes Magazine
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