Rakuten, Inc.

Rakuten, Inc.

Rakuten, Inc.

Date Founded



Rakuten Crimson House,1-14-1 Tamagawa,Setagaya-Ku,Tokyo 158-0094

Type of Company


Employees (Worldwide)



Internet Software & Services
Other Business & Consulting Services
Appliances & Electronics
Consumer Services

Company Description

Rakuten, Inc. engages in the business of Internet services. It operates through the following segments: Internet Services, FinTech, and Others. The Internet Services segment manages e-commerce (EC), online cash-back, travel booking, and portal and digital content sites. The FinTech segment provides services over the internet related to banking and securities, credit cards, life insurance, and electronic money. The Others segment includes the provision of messaging and communication services; and management of a Japanese professional baseball team. The company was founded by Hiroshi Mikitani on February 7, 1997 and is headquartered in Tokyo, Japan.

Executives & Employees

Managing Executive Officer & Director Executive Director of Global Human Resources Department

Managing Executive Officer & Director Executive Director of Asia Rhq

Chief Financial & Risk Officer

Chief Operating Officer & Chief Marketing Officer

Group Managing Executive Officer

Group Managing Executive Officer Senior Vice President of Commerce Company

Group Managing Executive Officer Representative Director & President of Rakuten Securities, Inc

Group Managing Executive Officer President of Investment & Incubation Company Head of Asia Rho

Group Managing Executive Officer Representative Director & President of Rakuten Bank, Ltd

Board of Directors

Founder at Rakuten, Inc.

Vice Chairman, Head-Card & Payment Division at Rakuten, Inc.

President, Chief Executive Officer & Representative Director at Cyber AI Entertainment, Inc.

Senior Associate Dean, Strategy & Innovation at Harvard University - Harvard Business School

Executive Director & Professor at Keio University (Tokyo, Japan)

Director at Rakuten, Inc.

Director at Rakuten, Inc.

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Rakuten, Inc.
Owners & Shareholders
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IAM-J is a GARP-oriented investment manager which invests in global equity and debt across market caps and sectors, with the bulk of their investments in Japanese large-cap equity. They believe in the strong long-term relationship between economic fundamentals and financial markets and seek to exploit market inefficiencies.The firm's investment strategy is defined at the group's level by the Global Asset Allocation Committee, which consists of regional CIOs and heads of global research groups. Based on these strategic decisions, the Tokyo Asset Allocation Committee determines asset allocation for domestic clients.IAM-J performs in-house qualitative and quantitative research. The investment process starts with a top-down selection of sectors, followed by bottom-up stock picking. They seeks to invest in Japanese companies that are relatively unaffected by their economic environment, have high return on equity and a track record of business initiative. For foreign equity portfolios, they aim at outperforming the MSCI indexes.

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EntrepreneurShares LLC is a private company headquartered in Wellesley, MA, that provides investment advice.

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Toroso Investments LLC is an American private company located in Massapequa, NY, that provides investment advice. It was founded in 2012 by Michael Jeremy Venuto, Larry Arthur Medin and Daniel Howard Carlson. Guillermo Trias is currently the CEO of the firm. An excerpt from the company's website reads as follows: Founded in 2012, Toroso Investments, LLC is an asset management and research firm doing business as Toroso Asset Management, dedicated to researching, managing and launching strategies within the expanding ETF universe; and a consulting platform doing business as Tidal Growth Consultants, dedicated to unlocking the growth potential of other RIAs and ETF issuers. Launched by a group of finance thought leaders who have been designing, marketing, distributing, and utilizing ETFs for years, Toroso is now leading the sector with unparalleled ETF expertise and an analytical platform that is leveraged for servicing investors, Financial Advisors and ETF issuers around the world.

Recent Transactions
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Rakuten, Inc. purchases Curbside, Inc. from Homebrew Management LLC, AME Cloud Ventures, Chicago Ventures LLC, Sutter Hill Ventures LLC, Innovation Endeavors LLC, Tenoneten Management, LLC, Qualcomm Ventures, O'Reilly AlphaTech Ventures LLC, WGI Group LLC

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Rakuten, Inc. purchases Motto Gyutto Shogaku Tanki Hoken KK from CAS Capital, Inc. resulting in a new company Rakuten Shogaku Tanki Hoken KK

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Aucfan Co., Ltd., SynaBiz Co., Ltd. purchase Rakuten, Inc. /Rakuten B2b Business from Rakuten, Inc.

Transaction Advisors
Legal Advisor

Advised onRakuten, Inc. purchases The Asahi Fire & Marine Insurance Co., Ltd. from Nomura Holdings, Inc.

Legal Advisor

Advised onRakuten, Inc., Rakuten USA, Inc. purchase Buy.com from Clearlake Capital Group LP

Investment Advisor

Advised onRakuten, Inc. purchases LinkShare Corp.

Legal Advisor

Advised onRakuten, Inc. purchases OverDrive, Inc. from Insight Venture Partners

Legal Advisor

Advised onRakuten, Inc., Rakuten USA, Inc. purchase Buy.com from Clearlake Capital Group LP


Advised onRakuten, Inc. purchases Ebates Performance Marketing, Inc. from Foundation Capital LLC, Canaan Management, Inc., Windspeed Ventures, SVB Capital, August Capital Master Management Co. LLC


Microsoft Corp. engages in the provision of developing and marketing software and hardware services. Its products include operating systems for computing devices, servers, phones and intelligent devices. It also offers server applications for distributed computing environments, productivity applications, business solution applications, desktop and server management tools, software development tools, video games, and online advertising. It operates through the following segments: Productivity and Business Processes; Intelligent Cloud; and More Personal Computing. The Productivity and Business Processes segment consists of products and cloud services in portfolio of productivity, communication, and information services. It comprises of office commercial, office consumer, and microsoft dynamics business solutions. The Intelligent Cloud segment offers hybrid server products and cloud services. It comprises of server products and cloud services and enterprise services. The More Personal Computing segment comprises of windows, devices, gaming, and search advertising. The company was founded by William Henry Gates III in 1975 and is headquartered in Redmond, WA.

Walmart, Inc. engages in retail and wholesale business. It operates through the following business segments: Walmart U.S., Walmart International, and Sam's Club. The Walmart U.S. segment includes retail store and digital retail operations in the U.S. It also offers financial services and related products such as money orders, prepaid cards, wire transfers, check cashing, and bill payment. The Walmart International segment is categorized into retail, wholesale, and other formats operations outside the U.S. These categories include supercenters, supermarkets, hypermarkets, warehouse clubs, Sam's Clubs, cash and carry, home improvement, specialty electronics, apparel store, drug stores, convenience stores, and digital retail. The Sam's Club segment comprises membership-only warehouse clubs and samsclubs.com. It offers specialty services, auto buying, pharmacy, optical, hearing aid centers, tire and battery centers, and business operations support services. The company was founded by Samuel Moore Walton and James Lawrence Walton on July 2, 1962 and is headquartered in Bentonville, AR.

PetMed Express, Inc. engages in the provision of markets prescription and non-prescription pet medications, health products and supplies for dogs and cats. Its non-prescription medications include flea and tick control products, bone and joint care products, vitamins and nutritional supplements, and hygiene products. The prescription medications include heartworm preventatives, arthritis, thyroid, diabetes and pain medications, antibiotics and other specialty medications, as well as generic substitutes. The firm markets its products through national television, online and direct mail or print advertising campaigns. The company was founded in January 1996 and is headquartered in Pompano Beach, FL.

Key Stats and Financials As of 2017
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Vingle, Inc. operates community oriented content sharing social network site. The company was founded by Jiwon Moon and Changseong Ho in 2012 and is headquartered in San Francisco, CA,

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eBank Corp. provides online banking services. It offers foreign currency deposits, forex margin contracts, and other financial settlements. The company was founded on January 14, 2000 and is headquartered in Tokyo, Japan.

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Ecosystem Japan Co., Ltd. is a holding company that provides solar power systems. It markets and installs residential and commercial solar power generating equipment. The firm also offers solar panels and after sales maintenance and repair services. The company was founded in April 1997 and is headquartered in Tokyo, Japan.

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Founder at Rakuten, Inc.

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General Partner at August Capital Master Management Co. LLC

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Investor at Warby Parker

Criteo SA Internet Software & Services | Paris, IF

Criteo SA is a global technology company, which specializes in digital performance marketing. The firm enables e-commerce companies to leverage large volumes of granular data to engage and convert their customers. Its solutions include criteo shopper graph; criteo engine; publisher network; client platform; and product portfolio. The company was founded by Jean-Baptiste Rudelle, Franck Le Ouay, and Romain Niccoli on November 3, 2005 and is headquartered in Paris, France.

Lenovo Group Ltd. Computer Software | Beijing, Beijing

While the Lenovo brand came into existence only in 2004, the company has a much longer history. In 1984, Legend Holdings was formed with 25,000 RMB in a guard house in China. The company was incorporated in Hong Kong in 1988 and would grow to be the largest PC company in China. Legend Holdings changed its name to Lenovo in 2004 and, in 2005, acquired the former Personal Computer Division of IBM, the company that invented the PC industry in 1981. Today, Lenovo is a US$21 billion personal technology company and the world’s second-largest PC vendor. We have more than 26,000 employees in more than 60 countries serving customers in more than 160 countries. A global Fortune 500 company, we have headquarters in Beijing, China and Morrisville, North Carolina, U.S.; major research centers in Yokohama, Japan; Beijing, Shanghai and Shenzhen, China; and Morrisville; and we have manufacturing around the world from Greensboro, North Carolina and Monterrey, Mexico to India, China and Brazil. We create and build exceptionally engineered personal technology, but we are much more than a tech company. We are defining a new way of doing things as a next generation global company. We have our core strength in China, rapid growth in emerging markets and a unique global footprint. Lenovo builds on its dominant position in China to grow globally. The expansion from East to West— introducing our newest products in China and then spreading across the globe— is a new way of viewing the world, one we believe will be the way of the future. That means we are years ahead of the game in terms of understanding what it will take to win 5 or even 10 years from now. That focus on the future is based on a strong history of success that is driving results today. We have momentum. Long the leader in China with more than 30 percent market share in PCs, Lenovo is growing rapidly and winning market share in all parts of the world. Lenovo has realized strong, balanced growth while achieving a number of major breakthroughs. Achieving optimal balance in all that we do is Lenovo’s operating philosophy. This mindset encompasses every aspect of Lenovo’s business, from balancing leadership with consensus-building, to valuing both short- and long-term thinking. As a result, we have created a balanced business model and strategy that take maximum advantage of profit and investment across both core and new businesses. Lenovo has consistently outgrown the worldwide PC market in unit shipments and gained market share across all geographies, products and customer segments, making it the fastest growing of the four major PC companies in the world for two years running. We are the number one PC company in China and now in Japan. We are the number one PC company in the world for large business and the public sector. We have been the fastest growing major consumer PC brand on the planet in the past year. We make the fastest booting notebook in the world. It’s a ThinkPad—and in 18 years, 60 million of them have been sold. We make a smart phone in China and every day our app store there delivers more than 25,000 downloads. We have launched a family of tablets targeting both the consumer and commercial markets internationally. We’re growing in triple digits in the all-in-one market worldwide, funding an application developers’ movement in China, and growing our retail presence from Germany to Japan. Lenovo’s business is built on product innovation, a highly efficient global supply chain and strong strategic execution. The company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services for customers who want technology that does more— because people have a lot more to do. Our product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations and a family of mobile internet devices, including tablets and smart phones. We have a long-term goal of becoming the leading personal technology company in the world. We aspire to achieve this goal by leading in three key areas: Personal Computers: Lead in PCs and be respected for our product innovation and quality. Convergence: Lead the industry with an ecosystem of devices, services, applications and content for people to seamlessly connect to people and Web content. Culture: Become recognized as one of the best, most trusted and most well-respected companies to work for and do business with. And we want to do it the right way— the Lenovo Way— with our own perspective, our own global point of view and our own commitment to building technology for people who view technology as a tool to accomplish great things. Our Values At Lenovo we view our culture as a critical asset as important as an effective business model. We call our culture the Lenovo Way, and at its most basic, that culture is reflected in the statement: We do what we say and own what we do. Our values serve as the foundation of our company and define who we are and how we work. Principal among them are: Serving Customers Trust and Integrity Teamwork Across Cultures Innovation and Entrepreneurial Spirit Our Heritage Lenovo came about as the result of the merger of two of the most storied companies in technology and business: Legend Holdings in China and IBM’s Personal Computing Division in the United States. The merger was heralded as a watershed event in global business with the potential for integrating two disparate cultures, languages, processes and markets. As a result, Lenovo embodies unique market possibilities in combining the best of East and West— joining North American and China-based technology players in the creation of a unified global personal technology leader with growing market positions in developed and emerging markets alike. Everyone at Lenovo takes great pride in our ability to attract top talent from diverse backgrounds, representing a broad collection of nationalities and languages. We view our differences and diversity as a source of strength in building a collaborative culture with one unified language and vision: to build the world’s most exceptionally engineered personal technology products and services.

Guillemot Corp. SA Other Consumer Durables | Rennes, BR

Guillemot Corp. SA engages in the manufacture and design of entertainment hardware and accessories. It operates through the Hercules and the Thrusmaster business segments. The Hercules segment includes speakers, sound cards, netbooks and web cameras. The Thrustmaster segment consists of accessories for PC and consoles which comprise of gamepads, joysticks and gaming headsets. The company was founded in 1984 and is headquartered in Rennes, France.

Facebook, Inc. Internet Software & Services - MENLO PARK , CA

Facebook, Inc. engages in the development of social media applications for people to connect through mobile devices, personal computers, and other surfaces. It enables users to share opinions, ideas, photos, videos, and other activities online. Its products include Facebook, Instagram, Messenger, WhatsApp, and Oculus. The company was founded by Mark Elliot Zuckerberg, Dustin Moskovitz, Chris R. Hughes, Andrew McCollum, and Eduardo P. Saverin on February 4, 2004 and is headquartered in Menlo Park, CA.

SoftBank Group Corp. Cable, Satellite, and Radio Telecommunications - Tokyo, TY

SoftBank Group Corp. is a holding company that engages in the management of its group companies which provides information technology and telecommunication services. It operates through the following segments: Domestic Telecommunications, Sprint, Yahoo Japan, Distribution, Arm, SoftBank Vision Fund (SFV), and Others. The Domestic Telecommunications segment provides mobile communication, broadband, and telecom services in Japan. The Sprint segment provides mobile communication services in the United States. It also sells and leases mobile devices. The Yahoo Japan segment engages internet advertising, e-commerce, and membership services. The Distribution segment distributes mobile devices overseas. It also sells personal computer (PC) software, peripherals, and mobile devices accessories in Japan. The Arm segment designs microprocessors, physical intellectual property and related technology and software. The SFV segment manages investment activities through the SoftBank Vision Fund. The Others segment includes robotics and the Fukuoka SoftBank HAWKS related business. The company was founded by Masayoshi Son on September 3, 1981 and is headquartered in Tokyo, Japan.

Amazon.com, Inc. Retail: Other - Wilmington, DE

Amazon.com, Inc. engages in the provision of online retail shopping services. It operates through the following segments: North America, International, and Amazon Web Services (AWS). The North America segment includes retail sales of consumer products and subscriptions through North America-focused websites such as www.amazon.com and www.amazon.ca. The International segment offers retail sales of consumer products and subscriptions through internationally-focused websites. The Amazon Web Services segment involves in the global sales of compute, storage, database, and AWS service offerings for start-ups, enterprises, government agencies, and academic institutions. The company was founded by Jeffrey P. Bezos in July 1994 and is headquartered in Seattle, WA.

Awards & Honors
Rank #17
Forbes - World's 100 Most Innovative Companies
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