Pricer AB

Pricer AB

Pricer AB

Date Founded



Västra Järnvägsgatan 7,Stockholm 111 64

Type of Company


Employees (Worldwide)



Electrical Products
Retail: Other
Appliances & Electronics
Internet Software & Services
Other Business & Consulting Services
IT Consulting & Services

Company Description

Pricer AB engages in the provision of in-store digital shelf-edge solutions. Its mobile shopping application offers electronic shelf labels, shopping route, product information, store geofencing, store tasks, planogram compliance, and click & collect operations. The company was founded by Erik Georg Danielsson in June 1991 and is headquartered in Stockholm, Sweden.

Contact Data
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Executives & Employees

President & Chief Executive Officer

Chief Product Officer

Head of Quality & Sustainability

Head-Group Finance

Head-Americas Region



Head of France

Vice President, Customer Operations

Board of Directors

Director at Pricer AB

Owner at MariMils Oy

Director at Pricer AB

Head-Logistics at Hennes & Mauritz AB

Member, Board of Directors at Pricer AB

Former Chief Financial Officer at Swedbank AB

Former Director at Mariella Labels Oy

Member, Board of Directors at Pricer AB

Paths to Pricer AB
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Pricer AB
Owners & Shareholders
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Alcur Fonder AB is a private company headquartered in Stockholm, Sweden, with subsidiaries in that country. The firm provides investment advice. It was founded in 2006 by Niclas Röken and Johan Klevby. Niclas Röken has been the CEO since the inception date.

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Quaero Capital is an active, opportunistic investor which manages concentrated portfolios with a long-term outlook and a view to generating substantial absolute return. They invest primarily in micro- and small-cap companies with a focus on European securities; however, they are not tied by country, index or sector weightings.The firm engages in bottom-up stockpicking and follows a value-oriented approach, aiming to identify undervalued companies, which are poorly followed by mainstream investors.

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Part of Sanso Investment Solutions SAS, Convictions Asset Management SA is a French company located in Paris. The firm provides Investment Advice. It was founded in 2008 by Philippe Delienne. Convictions Asset Management SA was acquired by Sanso Investment Solutions SAS from Cloran Finance SAS on 31 Mar 19.

Recent Transactions
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Pricer AB purchases Pricer E.S.L. Israel Ltd.

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Appulse Retail Software Solutions Pvt Ltd. /Private Investors purchases Appulse Retail Software Solutions Pvt Ltd. from Pricer AB

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Blue Yonder Group, Inc. purchases Intactix International, Inc. from Pricer AB

Transaction Advisors
Legal Advisor

Advised onPricer AB purchases Pricer E.S.L. Israel Ltd.


Best Buy Co., Inc. is an American multinational consumer electronics retailer headquartered in Richfield, Minnesota. It was originally founded by Richard M. Schulze and James Wheeler in 1966 as an audio specialty store called Sound of Music. In 1983, it was rebranded under its current name with an emphasis placed on consumer electronics.

Carrefour SA engages in the provision of supermarkets and retail stores. Its activities include operation and management of hypermarkets; supermarkets; convenience stores; cash and carry stores; and both food and non-food e-commerce websites. The company was founded on July 11, 1959 and is headquartered in Boulogne-Billancourt, France.

National Retail Federation operates membership organizations. Its channels of distribution include department, specialty, discount, catalog, Internet and independent stores. The company is headquartered in Washington, DC.

Key Stats and Financials As of 2020
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Total Enterprise Value
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