Penn Schoen Berland Associates, Inc.

Penn Schoen Berland Associates, Inc.

Penn Schoen Berland Associates, Inc.

Date Founded



1110 Vermont Avenue NW,Suite 1200,Washington, DC 20005

Type of Company


Employees (Worldwide)

11 - 50


Advertising & Marketing
Market & Policy Research
Other Business & Consulting Services

Company Description

Penn Schoen Berland (PSB), a member of Young & Rubicam Brands and of the WPP Group, is a global research-based consultancy that specializes in messaging and communications strategy for blue-chip political, corporate and entertainment clients.Founded in 1975, they bring together lessons from the campaign trail and the boardroom to create innovative strategies to handle complex situations. Their powerful hybrid model combines both political and corporate research, recognizing that the strategies used to effect change in one area can be innovative and effective in the other. They call this Winning Knowledge.In the political arena, PSB has thirty years of experience winning competitive elections. They've won nearly three quarters of the races they've run, and have worked as pollster and strategic advisor to candidates including President Bill Clinton, New York City Mayor Mike Bloomberg and UK Prime Minister Tony Blair. Their innovative and successful political work led Time Magazine to dub them \"Masters of the Message.\"In the corporate sector, PSB is a strategic research provider to more than 30 of the Fortune 100 companies, including many of the leading consumer and business brands. They help these organizations implement proactive, research-driven and integrated communications efforts like the ones that win political campaigns.In the entertainment world, PSB is a leading provider of cover testing research to leading magazine publishers, motion picture research for major Hollywood studios, and video game research to top game publishers. Their proprietary visual testing capabilities help clients assess and fundamentally enhance the power of their execution.Their operations include over 200 consultants and a sophisticated in-house market research infrastructure with the capability to conduct work in over 90 countries. Their offices in Washington, D.C., New York, , London, Seattle, Hong Kong, Los Angeles, San Francisco, Dubai, Beijing, Austin and Denver are supported by an in-house fielding capability and are fully equipped to provide the complete creative solutions their clients need.

Contact Data
Trying to get in touch with decision makers at Penn Schoen Berland Associates, Inc.? Subscribe today to access their professional contact information and receive a one time promotion of free Contact Data credits!
Executives & Employees

Founding Partner

Chief Executive Officer


Chief Operating & Financial Officer

Senior Vice President & Global Head of Qualitative Research

Chief of Staff

Senior Director

Senior Director

Senior Director

Paths to Penn Schoen Berland Associates, Inc.
Potential Connections via
Relationship Science
Penn Schoen Berland Associates, Inc.
Recent Transactions
Details Hidden

WPP 2012 Ltd., Penn Schoen Berland Associates, Inc. purchase First Movies International

Details Hidden

WPP 2012 Ltd. purchases Penn Schoen Berland Associates, Inc.


The National Association of Convenience Stores operates as a non-profit organization that provides information and guidance for convenience and fuel retailers. It offers e-learning, business intelligence and date analytics, finance and operations, training and development, human resources, and store security and signage. The company was founded on August 14, 1961 and is headquartered in Alexandria, VA.

Non-Profit Donations & Grants
This web site is not endorsed by, directly affiliated with, maintained, authorized, or sponsored by Penn Schoen Berland Associates, Inc.. The use of any trade name or trademark is for identification and reference purposes only and does not imply any association with the trademark holder. The Presence of Penn Schoen Berland Associates, Inc.'s profile does not indicate a business or promotional relationship of any kind between RelSci and Penn Schoen Berland Associates, Inc..