Nielsen NV (extinct)

Nielsen NV (extinct)

Nielsen NV (extinct)

Overview
Date Founded

1923

Headquarters

85 Broad Street, New York, NY, 10004, USA

Type of Company

Private

Industries

Market & Policy Research
Other Business & Consulting Services
Internet Software & Services

Company Description

Nielsen NV is a global performance management company. It provides clients with a comprehensive understanding of consumers and consumer behavior. It delivers critical media and marketing information, analytics and manufacturer and retailer expertise marketing consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related assets. The company operates its business through two reporting segments: What Consumers Buy and What Consumers Watch & listen. The What Consumers Buy segment provides retail transactional measurement data, consumer behavior information and analytics primarily to businesses in the consumer packaged goods industry. This segment is organized into two areas: Information, which provides retail scanner and consumer panel-based measurement, and Insights, which provides a broad range of analytics. Its Buy products and services enables clients to better manage their brands, uncover new sources of demand, launch and grow new products, analyze their sales, improve their marketing mix and establish more effective consumer relationships. The What Consumers Watch and listen segment provides viewership and listening data, and analytics primarily to the media and advertising industries for television, radio, online and mobile viewing, and listening platforms. This segment offers national and local television audience measurement services, including more than one screen, unduplicated reach, cause and effect analysis, and program viewing behavior testing; digital audience measurement services, such as digital media and market research, audience analytics, and social media measurement; mobile measurement services comprising measurement and consumer research for telecom and media companies in the mobile telecommunications industry; and advertiser solutions. It provides radio audience measurement services such as information on consumers lifestyles, shopping patterns, and use of media to radio, advertisers and advertising agencies, local cable television companies, national cable and broadcast television networks, and out-of-home media sales organizations. The company was formerly known as Nielsen Holdings NV. The company was founded by Arthur C. Nielsen, Sr. in 1923 and is headquartered in New York, NY.

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Executives & Employees

President, Global Product Leadership

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Recent Transactions
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Nielsen NV issued Common Stock

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Nielsen NV issued Common Stock

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Nielsen NV purchases eXelate, Inc. from Trident Capital, Inc., Viola Ventures, Menlo Ventures Management LP, NewSpring Growth

Transaction Advisors
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Advised onNielsen NV issued Common Stock

Underwriter

Advised onNielsen NV issued Common Stock

Underwriter

Advised onNielsen NV issued Common Stock

Legal Advisor

Advised onNielsen NV issued Common Stock

Legal Advisor

Advised onNielsen NV issued Common Stock

Associate

Advised onNielsen NV issued Common Stock

Advisors & Consultants
Consultant

The Energy Project energizes people and transforms companies, offering a detailed blueprint for fueling a fully engaged workforce. Drawing on the multidisciplinary science of high performance, we do this at three levels: We train people to perform sustainably at the highest levels by more skillfully managing their energy across four dimensions: physical, emotional, mental and spiritual to develop actionable strategies that help them to become more energized, focused and productive. We teach leaders to become Chief Energy Officers, who mobilize, inspire, focus, direct and regularly recharge the energy of those they lead. We partner with companies to help them better meet the core needs of their employees, so they’re freed, fueled and inspired to bring the best of themselves to work every day. Demand is exceeding our capacity. Time is the resource we’ve traditionally relied on to get more done. The problem with time is that it’s finite, and most of us no longer have additional hours left to invest at work. Energy, by contrast, can be expanded and regularly renewed. Drawing on the multidisciplinary science of high performance, The Energy Project has developed a set of simple principles and highly actionable practices for more effectively managing energy to drive higher levels of engagement, productivity, and innovation. Our clients range from companies such as Google, Coca Cola, Target, Sony, Ernst & Young, and Pfizer to organizations such as the Los Angeles Police Department, the Cleveland Clinic, Kipp Schools and many others.

Advisor

Senior Managing Director, Private Equity at The Blackstone Group, Inc.

Legal Advisor

Partner at Clifford Chance LLP

Legal Advisor

Partner at Simpson Thacher & Bartlett LLP

Clients

Comcast Corporation (Nasdaq: CMCSA, CMCSK) is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable is the nation’s largest video, high-speed Internet and phone provider to residential customers under the XFINITY brand as well as to businesses. NBCUniversal operates 30 news and entertainment cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks & Resorts.

Ford Motor Co. engages in the manufacture, distribution, and sale of automobiles. It operates through the following three segments: Automotive, Mobility, and Ford Credit. The Automotive segment engages in developing, manufacturing, marketing and servicing of Ford cars, Lincoln vehicles. The Mobility segment includes Ford Smart Mobility LLC and autonomous vehicles business. The Ford Credit segment comprises Ford Credit business on a consolidated basis, which is primarily vehicle-related financing and leasing activities. The company was founded by Henry Ford on June 16, 1903 and is headquartered in Dearborn, MI.

Microsoft Corp. engages in the development and support of software, services, devices, and solutions. It operates through the following business segments: Productivity and Business Processes; Intelligent Cloud; and More Personal Computing. The Productivity and Business Processes segment comprises products and services in the portfolio of productivity, communication, and information services of the company spanning a variety of devices and platform. The Intelligent Cloud segment refers to the public, private, and hybrid serve products and cloud services of the company which can power modern business. The More Personal Computing segment encompasses products and services geared towards the interests of end users, developers, and IT professionals across all devices. The firm also offers operating systems; cross-device productivity applications; server applications; business solution applications; desktop and server management tools; software development tools; video games; personal computers, tablets; gaming and entertainment consoles; other intelligent devices; and related accessories. The company was founded by Paul Gardner Allen and William Henry Gates III in 1975 and is headquartered in Redmond, WA.

Non-Profit Donations & Grants
Investments
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TapCommerce, Inc. peovided mobile technology services. Its platform allowed users to retarget, engage, and optimize their mobile audience. The firm served various mobile companies. The company was founded by Samir Mirza, Brian C. Long and Andrew Jones in 2012 and was headquartered in New York, NY.

Investors
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HarbourVest invests in primary funds, secondary investments and also makes direct co-investments in operating companies.

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Centerview Partners Holding focuses on acquiring meaningful equity ownership positions in leading, US middle-market and upper middle-market consumer-oriented companies. The firm seeks to partner with existing owners and management to build businesses and brands and improve companies' operations and financial performance.

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Apollo Capital Management's investment objective is to generate both capital appreciation and current income through mezzanine, preferred equity, warrants, First lien & Second Lien debt, structured products, unstructured debt, subordinated debt and equity investments while adhering to Apollo Global Management's industry-specialized, value-oriented investment strategy.

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