Best Buy Capital focuses on minority investments in companies with emerging, disruptive technologies. The firm's Core Fund supports investment opportunities for current business units that are consistent with Best Buy's past investment activities. Their Alpha Fund is a strategic initiative which provides a market-based mechanism for Best Buy to proactively participate in and encourage consumer innovations and disruptions by making direct investments in early-stage companies.Best Buy Capital offers two investment programs: the Core Fund and the Alpha Fund. The Core Fund program seeks investment opportunities for current business units that are consistent with Best Buy's previous investment activities. the Alpha Fund is a new strategic initiative which provides a market-based mechanism for Best Buy to proactively participate in consumer innovations and disruptions by making direct investments in early-stage companies. Through the combination of the two programs, Best Buy Capital seeks to: (1) create a portfolio of option in emerging, disruptive technologies and innovations that impact consumers (2) hedge against Best Buy's current mass-market oriented business which is very dependent on traditional development patterns and cycles (3) enhance Best Buy's brand value proposition (4) to enhance Best Buy's positioning in the market to be the partner of choice for emerging consumer innovations and technologies (5) provide real-time, market based insights into emerging innovations and disruptions that could impact Best Buy's current and near-term business and (6) catalyze outside-in, market-based innovations and thinking throughout the company.