Moda Operandi, Inc.

Moda Operandi, Inc.

Moda Operandi, Inc.

Date Founded




Type of Company


Employees (Worldwide)

101 - 250


Apparel & Footwear
Retail: Other
Holding Companies
Consumer Services
Internet Software & Services

Company Description

Moda Operandi, Inc. operates as an online retailer. The firm produces virtual trunk shows featuring ready-to-wear styles, shoes, handbags, jewelry, and accessories. It runs online designer trunkshows for customers to preorder products. The company was founded by Aslaug Magnufdottir and Lauren Santo Domingo in 2011 and is headquartered in New York, NY.

Contact Data
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Executives & Employees

Chief Executive Officer

Chief Financial Officer

Chief Technology Officer

Market Executive

Director of Information Technology Operations


Junior Art Director


Director of Engineering

Board of Directors

President & Director at Sofidiv, Inc.

Founder at Moda Operandi, Inc.

General Partner & Head of Technology Investing at NEA Management Co. LLC

Director at Moda Operandi, Inc.

Founder & Managing Partner at NAV Management LLC

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Moda Operandi, Inc.
Recent Transactions
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Moda Operandi, Inc. raised money in a private placement transaction

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Moda Operandi, Inc., RRE Advisors LLC, NEA Management Co. LLC purchase ModeWalk, Inc. from Merus Capital Management Co. LLC, TEEC Angel Management LLC

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Moda Operandi, Inc. raised money in a private placement transaction

Advisors & Consultants

Former President & Chief Executive Officer at Moda Operandi, Inc.

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Apax-UK is an active, long-term, sector-focused manager which invests through their funds, aiming to grow businesses by acting as a catalyst for change. They focus on the consumer, healthcare, services and tech & telco sectors, generally holding an investment for five years.The firm typically invests in large companies with an enterprise value between EUR 1-5 billion, seeking to identify opportunities where capital, experience and insight can release potential and lead to significant growth. They partner with management, taking a board seat on their investee firms, aiming to create long-term value.Apax-UK's global sector teams source and review potential investment opportunities with their Operational Excellence practice. Their Digital practice group invests in businesses that derive the vast majority of their revenues directly from online and/or digital activities. They leverage their experience to provide solutions and support to investee companies including expertise in site monetization, conversion, multivariate testing, search engine marketing and data architecture.The Operational Excellence team is dedicated to helping investee companies release potential by assisting them in specific areas such as devising new strategy, testing the sales effectiveness of a new website or cutting procurement costs. Financing of their investments is optimized through their Capital Markets practice, including debt and equity issuance, debt and equity syndication, restructuring and Forex.

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FMR LLC (Fidelity Management and Research) or Fidelity Investments is an American multinational financial services corporation. It is one of the largest mutual fund and financial services groups in the world. Founded in 1946, the company has since served North American investors. Fidelity Ventures is its venture capital arm. Fidelity International Limited (FIL), was an international affiliate founded in 1969, serving most countries in the rest of the world. In September 2011, FIL was rebranded as 'Fidelity Worldwide Investment'. Fidelity Investments manages a large family of mutual funds provides fund distribution and investment advice services, as well as providing discount brokerage services, retirement services, wealth management, securities execution and clearance, life insurance and a number of other services.

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New Enterprise Associates (NEA) focuses on investments in the technology and healthcare sectors. The firm's investment strategy spans all stages of a company's growth, from seeding innovations in emerging markets to funding early-stage companies in high-growth markets to fueling the growth of market leaders. NEA actively invests in emerging markets, with emphasis on India and China.NEA's investments in the healthcare sector focus on companies that address unmet or underserved clinical needs and that combine improved clinical outcomes with lower costs to the market. The firm targets three areas including biopharmaceuticals, medical devices and healthcare services. The firm has a history of partnering with companies that have pioneered transformative innovations in healthcare, such as balloon angioplasty and laparoscopic surgeryWithin the technology sector, NEA focuses on investments in the electronics, consumer technology, enterprise mobility, virtualization, tech-enabled services, SaaS and cloud computing industries.

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