Marketo, Inc.

Marketo, Inc.

Marketo, Inc.

Overview
Date Founded

2009

Headquarters

901 Mariners Island Blvd Suite 200 San Mateo, California, 94404, United States

Type of Company

Private

Employees (Worldwide)

949

Industries

Computer Software
Other Business & Consulting Services
Market & Policy Research
Advertising & Marketing

Company Description

Marketo, Inc. engages in the provision of digital marketing platform. Its products include marketing automation, account-based marketing, email, mobile, social, digital ads, web, marketing analytics, content, and market sales engage. It also offers lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing solutions. The company was founded by Phillip M. Fernandez, Jonathan Miller, and David Morandi on January 20, 2006 and is headquartered in San Mateo, CA.

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Executives & Employees

Chief Operating Officer

Senior Vice President, General Counsel

Chief Technology Officer

Chief Technology Officer

Chief Sales Officer

President EMEA, Digital Experience

Head of Business Operations, Digital Experience

GVP, Global Enablement

Head of ANZ-Marketo, Digital Experience

Global Head of Customer Experience

Board of Directors

Chief Executive Officer, Co-Founder at Cvent, Inc.

Founding Partner at Lead Edge Capital Management LLC

General Partner at Lead Edge Capital Management LLC

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Marketo, Inc.
Recent Transactions
Details Hidden

Adobe, Inc. purchases Marketo, Inc. from Vista Equity Partners Management LLC, SunBridge Partners, Inc., Lead Edge Capital Management LLC

Details Hidden

Vista Equity Partners Management LLC, Marketo, Inc. purchase Bizible, Inc. from Right Side Capital Management LLC, Scale Management LLC, Madrona Venture Group LLC, Industry Ventures LLC, MHS Capital Management LLC, TechStars Central LLC, Investment Group of Santa Barbara LLC (Private Equity)

Details Hidden

Vista Equity Partners Management LLC, Marketo, Inc. purchase ToutApp, Inc. from Andreessen Horowitz LLC, Founder Collective Management Co. LLC, 500 Startups Management Co LLC, Hinge Capital LLC, Jackson Square Ventures Management Co. LLC, Altair Beteiligungsverwaltungs GmbH, Launch Fund, Zillionize

Transaction Advisors
Underwriter

Advised onMarketo, Inc. issued Common Stock

Underwriter

Advised onMarketo, Inc. issued Common Stock

Underwriter

Advised onMarketo, Inc. issued Common Stock

Co-Founder

Advised onMarketo, Inc. issued Common Stock

Legal Advisor

Advised onVista Equity Partners Management LLC purchases Marketo, Inc.

Legal Advisor

Advised onVista Equity Partners Management LLC purchases Marketo, Inc.

Advisors & Consultants
Legal Advisor

Partner at Wilson Sonsini Goodrich & Rosati PC

Legal Advisor

Partner at Wilson Sonsini Goodrich & Rosati PC

Advisor

Associate, Next Fund at Credit Suisse AG

Clients

Workday, Inc. (“Workday”) is a leading provider of enterprise cloud-based applications for human capital management (HCM), payroll, financial management, time tracking, procurement, and employee expense management. Our applications are designed for global enterprises to manage complex and dynamic operating environments. We provide our customers highly adaptable, accessible, and reliable applications to manage critical business functions that enable them to optimize their financial and human capital resources.

CVS Health Corp. engages in the provision of health care services. It operates trough the following segments: Pharmacy Services, Retail or Long Term Care, Health Care Benefits and Corporate. The Pharmacy Services segment offers pharmacy benefit management solutions. The Retail or Long Term Care segment includes selling of prescription drugs and assortment of general merchandise. The Health Care Benefits segment offers traditional, voluntary and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, medical management capabilities. The Corporate segment involves in providing management and administrative services. The company was founded by Stanley P. Goldstein and Ralph Hoagland in 1963 and is headquartered in Woonsocket, RI.

Toyota Motor Corp. engages in the manufacture and sale of motor vehicles and parts. It operates through the following segments: Automotive Operations, Financial Services, and All Other. The Automotive Operations segment designs, manufactures, assembles and sells passenger cars, minivans, trucks, and related vehicle parts and accessories. It is also involved in the development of intelligent transport systems. The Financial Services segment offers purchase or lease financing to Toyota vehicle dealers and customers. It also provides retail leasing through lease contracts purchase by dealers. The All Others segment deals with the design and manufacture and sale of housing, telecommunications and other businesses. The company was founded by Kiichiro Toyoda on August 28, 1937 and is headquartered in Toyota, Japan.

Key Stats and Financials As of
Market Capitalization
$1.57B
Total Enterprise Value
Earnings Per Share
Investors
Details Hidden

Advisor at Nervana Systems, Inc.

Details Hidden

Founder at LTSE Services, Inc.

Details Hidden

Founder at HICCup

Suppliers
Salesforce.com, Inc. Market & Policy Research | SAN FRANCISCO, CA

Salesforce.com, Inc. provides enterprise cloud computing applications. It provides a comprehensive customer and collaboration relationship management service to businesses of all sizes and industries and also provides a technology platform for customers and developers to build and run applications. The company has designed and developed its applications to be easy-to-use and intuitive solutions that can be deployed rapidly, customized easily and integrated with other software applications. Salesforce.com offers its services on a subscription basis, primarily through its direct sales efforts and indirectly through partners. The company operates in one segment. It was founded by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez in February 1999 and is headquartered in San Francisco, CA.

Competitors
Oracle Corp. Computer Software - Redwood Shores, CA

Oracle Corporation is an American multinational computer technology corporation headquartered in Redwood Shores, California. The company specializes primarily in developing and marketing database software and technology, cloud engineered systems, and enterprise software products — particularly its own brands of database management systems. In 2018, Oracle was the third-largest software maker by revenue, after Microsoft and Alphabet. The company also develops and builds tools for database development and systems of middle-tier software, enterprise resource planning (ERP) software, customer relationship management (CRM) software, and supply chain management (SCM) software.

Salesforce.com, Inc. Computer Software - SAN FRANCISCO, CA

Salesforce.com, Inc. provides enterprise cloud computing applications. It provides a comprehensive customer and collaboration relationship management service to businesses of all sizes and industries and also provides a technology platform for customers and developers to build and run applications. The company has designed and developed its applications to be easy-to-use and intuitive solutions that can be deployed rapidly, customized easily and integrated with other software applications. Salesforce.com offers its services on a subscription basis, primarily through its direct sales efforts and indirectly through partners. The company operates in one segment. It was founded by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez in February 1999 and is headquartered in San Francisco, CA.

Adobe, Inc. Computer Software - San Jose, CA

Adobe, Inc. engages in the provision of digital marketing and media solutions. It operates through the following segments: Digital Media, Digital Experience, and Publishing. The Digital Media segment offers creative cloud services, which allow members to download and install the latest versions of products, such as Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe Photoshop Light room and Adobe InDesign, as well as utilize other tools, such as Adobe Acrobat. The Digital Experience segment provides solutions, including analytics, social marketing, targeting, media optimization, digital experience management, and cross-channel campaign management, as well as premium video delivery and monetization. The Publishing segment includes legacy products and services for eLearning solutions, technical document publishing, web application development, and high-end printing. The company was founded by Charles M. Geschke and John E. Warnock in December 1982 and is headquartered in San Jose, CA.

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