Marketo, Inc.

Marketo, Inc.

Marketo, Inc.

Overview
Date Founded

2009

Headquarters

901 Mariners Island Blvd Suite 200 San Mateo, California, 94404, United States

Type of Company

Private

Employees (Worldwide)

949

Industries

Computer Software
Other Business & Consulting Services
Market & Policy Research
Advertising & Marketing

Company Description

Marketo, Inc. engages in the provision of digital marketing platform. Its products include marketing automation, account-based marketing, email, mobile, social, digital ads, web, marketing analytics, content, and market sales engage. It also offers lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing solutions. The company was founded by Phillip M. Fernandez, Jonathan Miller, and David Morandi on January 20, 2006 and is headquartered in San Mateo, CA.

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Executives & Employees

Chief Operating Officer

Senior Vice President-Legal Affairs & General Counsel

Senior Vice President, General Counsel

Chief Technology Officer

Chief Technology Officer

Chief Sales Officer

President EMEA, Digital Experience

Chief of Staff & Head of Global Business Operations

GVP, Global Enablement

Head of ANZ, Digital Experience

Board of Directors

Chief Executive Officer, Co-Founder at Cvent, Inc.

Founding Partner at Lead Edge Capital Management LLC

General Partner at Lead Edge Capital Management LLC

Paths to Marketo, Inc.
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Marketo, Inc.
Recent Transactions
Details Hidden

Adobe, Inc. purchases Marketo, Inc. from Vista Equity Partners Management LLC, SunBridge Partners, Inc., Lead Edge Capital Management LLC

Details Hidden

Vista Equity Partners Management LLC, Marketo, Inc. purchase Bizible, Inc. from Right Side Capital Management LLC, Scale Management LLC, Madrona Venture Group LLC, Industry Ventures LLC, MHS Capital Management LLC, TechStars Central LLC, Investment Group of Santa Barbara LLC (Private Equity)

Details Hidden

Vista Equity Partners Management LLC, Marketo, Inc. purchase ToutApp, Inc. from Andreessen Horowitz LLC, Founder Collective Management Co. LLC, 500 Startups Management Co LLC, Hinge Capital LLC, Jackson Square Ventures Management Co. LLC, Altair Beteiligungsverwaltungs GmbH, Launch Fund, Zillionize

Transaction Advisors
Underwriter

Advised onMarketo, Inc. issued Common Stock

Underwriter

Advised onMarketo, Inc. issued Common Stock

Underwriter

Advised onMarketo, Inc. issued Common Stock

Co-Founder

Advised onMarketo, Inc. issued Common Stock

Legal Advisor

Advised onVista Equity Partners Management LLC purchases Marketo, Inc.

Legal Advisor

Advised onVista Equity Partners Management LLC purchases Marketo, Inc.

Advisors & Consultants
Legal Advisor

Partner at Wilson Sonsini Goodrich & Rosati PC

Legal Advisor

Partner at Wilson Sonsini Goodrich & Rosati PC

Advisor

Associate, Next Fund at Credit Suisse AG

Clients

Workday, Inc. (“Workday”) is a leading provider of enterprise cloud-based applications for human capital management (HCM), payroll, financial management, time tracking, procurement, and employee expense management. Our applications are designed for global enterprises to manage complex and dynamic operating environments. We provide our customers highly adaptable, accessible, and reliable applications to manage critical business functions that enable them to optimize their financial and human capital resources.

CVS Health Corp. engages in the provision of health care services. It operates trough the following segments: Pharmacy Services, Retail or Long Term Care, Health Care Benefits and Corporate. The Pharmacy Services segment offers pharmacy benefit management solutions. The Retail or Long Term Care segment includes selling of prescription drugs and assortment of general merchandise. The Health Care Benefits segment offers traditional, voluntary and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, medical management capabilities. The Corporate segment involves in providing management and administrative services. The company was founded by Stanley P. Goldstein and Ralph Hoagland in 1963 and is headquartered in Woonsocket, RI.

General Electric Co. is a technology and financial services company that develops and manufactures products for the generation, transmission, distribution, control and utilization of electricity. Its products and services include aircraft engines, power generation, water processing, security technology, medical imaging, business and consumer financing, media content and industrial products. The company operates through the following segments: Power, Oil & Gas, Aviation, Healthcare, Transportation, Appliances & Lighting and GE Capital. The Power segment serves power generation, industrial, government and other customers worldwide with products and services related to energy production. The Oil & Gas segment supplies mission critical equipment for the global oil and gas industry, used in applications spanning the entire value chain from drilling and completion through production, liquefied natural gas and pipeline compression, pipeline inspection, and downstream processing in refineries and petrochemical plants. The Aviation segment products and services include jet engines, aerospace systems and equipment, replacement parts and repair and maintenance services for all categories of commercial aircraft; for a wide variety of military aircraft, including fighters, bombers, tankers and helicopters; for marine applications; and for executive and regional aircraft. The Healthcare segment products include diagnostic imaging systems such as magnetic resonance, computed tomography and positron emission Tomography scanners, X-ray, nuclear imaging, digital mammography and molecular imaging technologies. The Transportation segment engages in global technology and supplier to the railroad, mining, marine and drilling industries. The Appliances & Lighting segment products include major appliances and related services for products such as refrigerators, freezers, electric and gas ranges, cooktops, dishwashers, clothes washers and dryers, microwave ovens, room air conditioners, residential water systems for filtration, softening and heating, and hybrid water heaters. The GE Capital segment offers financial services and products worldwide for businesses of all sizes, services include commercial loans and leases, fleet management, financial programs, credit cards, personal loans and other financial services. The company was founded by Thomas A. Edison in 1878 and is headquartered in Boston, MA.

Key Stats and Financials As of
Market Capitalization
$1.57B
Total Enterprise Value
Earnings Per Share
Investors
Details Hidden

Partner, Managing Director-Indy at Hyde Park Venture Partners Management LLC

Details Hidden

Venture Partner at Founder's Co-op

Details Hidden

Founder at RealNetworks, Inc.

Suppliers
Salesforce.com, Inc. Market & Policy Research | SAN FRANCISCO, CA

Salesforce.com, Inc. provides enterprise cloud computing applications. It provides a comprehensive customer and collaboration relationship management service to businesses of all sizes and industries and also provides a technology platform for customers and developers to build and run applications. The company has designed and developed its applications to be easy-to-use and intuitive solutions that can be deployed rapidly, customized easily and integrated with other software applications. Salesforce.com offers its services on a subscription basis, primarily through its direct sales efforts and indirectly through partners. The company operates in one segment. It was founded by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez in February 1999 and is headquartered in San Francisco, CA.

Competitors
Oracle Corp. Computer Software - Redwood Shores, CA

Oracle Corporation is an American multinational computer technology corporation headquartered in Redwood Shores, California. The company specializes primarily in developing and marketing database software and technology, cloud engineered systems, and enterprise software products — particularly its own brands of database management systems. In 2018, Oracle was the third-largest software maker by revenue, after Microsoft and Alphabet. The company also develops and builds tools for database development and systems of middle-tier software, enterprise resource planning (ERP) software, customer relationship management (CRM) software, and supply chain management (SCM) software.

Salesforce.com, Inc. Computer Software - SAN FRANCISCO, CA

Salesforce.com, Inc. provides enterprise cloud computing applications. It provides a comprehensive customer and collaboration relationship management service to businesses of all sizes and industries and also provides a technology platform for customers and developers to build and run applications. The company has designed and developed its applications to be easy-to-use and intuitive solutions that can be deployed rapidly, customized easily and integrated with other software applications. Salesforce.com offers its services on a subscription basis, primarily through its direct sales efforts and indirectly through partners. The company operates in one segment. It was founded by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez in February 1999 and is headquartered in San Francisco, CA.

The International Business Machines Corporation (IBM) is an American multinational technology and consulting corporation, with headquarters in Armonk, New York, United States. IBM manufactures and markets computer hardware and software, and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology.

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