HookLogic, Inc.

HookLogic, Inc.

HookLogic, Inc.

Overview
Date Founded

2011

Headquarters

99 Hudson Street,9th floor,New York, NY 10013

Type of Company

Private

Employees (Worldwide)

101 - 250

Industries

Computer Software
Retail: Other
Other Business & Consulting Services
Consumer Services
Internet Software & Services
Advertising & Marketing

Company Description

HookLogic, Inc. provides digital advertising solutions. It offers software tools and platforms for campaign management, billing and reporting, display ad program scaling, and search engine relevance prioritization. The company was founded by Hermida Kevin, Jonathan Opdyke and Vardaan Vasisht in 2004 and is headquartered in New York, NY.

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Executives & Employees

Co-Founder

Co-Founder

Chief Technology Officer

Vice President, Media Sales, Europe

Vice President, Engineering, Platform Applications

Vice President, Account Management Operations

Vice President, Engineering, Data & Development OPS

Vice President, Finance

Vice President, Travel

Vice President, Travel Products

Board of Directors
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HookLogic, Inc.
Recent Transactions
Details Hidden

Criteo SA, Criteo Corp. purchase HookLogic, Inc. from Fung Capital USA, LUMA Capital Partners, Bain Capital Ventures LP, Intel Capital Corp.

Details Hidden

Urban Science Applications, Inc. purchases AutoHook LLC from Bain Capital Ventures LP, Intel Capital Corp., HookLogic, Inc., Fung Capital USA

Details Hidden

HookLogic, Inc. raised money in a private placement transaction

Transaction Advisors
Escrow Agent

Advised onCriteo SA, Criteo Corp. purchase HookLogic, Inc. from Bain Capital Ventures LP, Intel Capital Corp., Fung Capital USA, LUMA Capital Partners

Legal Advisor

Advised onCriteo SA, Criteo Corp. purchase HookLogic, Inc. from Bain Capital Ventures LP, Intel Capital Corp., Fung Capital USA, LUMA Capital Partners

Investment Advisor

Advised onCriteo SA, Criteo Corp. purchase HookLogic, Inc. from Bain Capital Ventures LP, Intel Capital Corp., Fung Capital USA, LUMA Capital Partners

Legal Advisor

Advised onCriteo SA, Criteo Corp. purchase HookLogic, Inc. from Bain Capital Ventures LP, Intel Capital Corp., Fung Capital USA, LUMA Capital Partners

Legal Advisor

Advised onCriteo SA, Criteo Corp. purchase HookLogic, Inc. from Bain Capital Ventures LP, Intel Capital Corp., Fung Capital USA, LUMA Capital Partners

Investors
Details Hidden

Mousse Partners is a single family office that invests in a broad range of asset classes, including private equity, venture capital, real assets, equities and hedge funds. The firm also makes investments through funds as well as directly into companies located in US.

Details Hidden

Bain Capital Ventures seeks investment opportunities in companies located in the US. The firm focuses on companies operating in the fields of infrastructure software, SaaS, data services, marketing tech, finTech, consumer and healthcare with an investment size ranging from $1 million to $100 million. It provides financing for seed to growth stage capital requirements.

Details Hidden

Fung Capital USA invests in early-stage investments as well as expansion rounds, MBOs and joint ventures. They usually act as lead sponsor of a transaction but they also co-invest with other private equity firms in larger transactions. The firm takes minority or majority investment stakes. Fund Capital USA focuses on branded consumer products and global supply chain technology. Targeted products include: fashion apparel and accessories, home decor and furnishing, kitchen and bath products, cosmetic and personal care, footwear, handbags, travel goods and promotional and premium products. Fund Capital USA also focuses on technology companies that can improve efficiencies at all stages of the supply chain from product development to physical movement of goods. They target software, systems and services companies.

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