HookLogic, Inc.

HookLogic, Inc.

HookLogic, Inc.

Overview
Date Founded

2011

Headquarters

99 Hudson Street,9th floor,New York, NY 10013

Type of Company

Private

Employees (Worldwide)

101 - 250

Industries

Computer Software
Retail: Other
Other Business & Consulting Services
Consumer Services
Internet Software & Services
Advertising & Marketing

Company Description

HookLogic, Inc. provides digital advertising solutions. It offers software tools and platforms for campaign management, billing and reporting, display ad program scaling, and search engine relevance prioritization. The company was founded by Hermida Kevin, Jonathan Opdyke and Vardaan Vasisht in 2004 and is headquartered in New York, NY.

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In The News
Executives & Employees

Co-Founder

Co-Founder

Chief Technology Officer

Vice President, Media Sales, Europe

Vice President, Engineering, Platform Applications

Vice President, Account Management Operations

Vice President, Engineering, Data & Development OPS

Vice President, Finance

Vice President, Travel

Vice President, Travel Products

Board of Directors

Partner, SaaS/Data Services, Consumer at Bain Capital Ventures LP

Co-Founder at HookLogic, Inc.

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HookLogic, Inc.
Recent Transactions
Details Hidden

Criteo SA, Criteo Corp. purchase HookLogic, Inc. from Bain Capital Ventures LP, Intel Capital Corp., Fung Capital USA, LUMA Capital Partners

Details Hidden

HookLogic, Inc. raised money in a private placement transaction

Details Hidden

HookLogic, Inc. raised money in a private placement transaction

Transaction Advisors
Escrow Agent

Advised onCriteo SA, Criteo Corp. purchase HookLogic, Inc. from Bain Capital Ventures LP, Intel Capital Corp., Fung Capital USA, LUMA Capital Partners

Legal Advisor

Advised onCriteo SA, Criteo Corp. purchase HookLogic, Inc. from Bain Capital Ventures LP, Intel Capital Corp., Fung Capital USA, LUMA Capital Partners

Investment Advisor

Advised onCriteo SA, Criteo Corp. purchase HookLogic, Inc. from Bain Capital Ventures LP, Intel Capital Corp., Fung Capital USA, LUMA Capital Partners

Legal Advisor

Advised onCriteo SA, Criteo Corp. purchase HookLogic, Inc. from Bain Capital Ventures LP, Intel Capital Corp., Fung Capital USA, LUMA Capital Partners

Legal Advisor

Advised onCriteo SA, Criteo Corp. purchase HookLogic, Inc. from Bain Capital Ventures LP, Intel Capital Corp., Fung Capital USA, LUMA Capital Partners

Investors
Details Hidden

Chief Executive Officer at Magnite, Inc.

Details Hidden

Intel Capital is a division of Intel Corporation, set up to manage corporate venture capital, global investment, mergers and acquisitions. Intel Capital makes equity investments in a range of technology startups and companies offering hardware, software, and services targeting artificial intelligence, autonomous technology, data center and cloud, 5G, next-generation compute, semiconductor manufacturing and other technologies.

Details Hidden

Fung Capital USA invests in early-stage investments as well as expansion rounds, MBOs and joint ventures. They usually act as lead sponsor of a transaction but they also co-invest with other private equity firms in larger transactions. The firm takes minority or majority investment stakes. Fund Capital USA focuses on branded consumer products and global supply chain technology. Targeted products include: fashion apparel and accessories, home decor and furnishing, kitchen and bath products, cosmetic and personal care, footwear, handbags, travel goods and promotional and premium products. Fund Capital USA also focuses on technology companies that can improve efficiencies at all stages of the supply chain from product development to physical movement of goods. They target software, systems and services companies.

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