Fitbit, Inc.

Fitbit, Inc.

Fitbit, Inc.

Overview
Date Founded

2007

Headquarters

405 Howard Street,San Francisco, CA 94105

Type of Company

Public

Employees (Worldwide)

1,694

Industries

Other Business & Consulting Services
Securities & Commodities Exchanges
Internet Software & Services
Computer Software
Medical Products & Equipment
Hospitals & Patient Services
Appliances & Electronics
Apparel & Footwear
Consumer Services
Medical Support Services

Company Description

Fitbit, Inc. engages in the development of wearable device which tracks data of an individual's health. It offers wrist-based and clippable devices, which can track daily steps, calories burned, distance traveled, and active minutes, and display real-time feedback to encourage users to become more active in their daily lives. The company was founded by Eric N. Friedman and James Park in March 2007 and is headquartered in San Francisco, CA.

Contact Data
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Executives & Employees

Co-Founder

Co-Founder

Chief Financial Officer & Chief Accounting Officer

Executive Vice President & General Counsel

Chief Marketing Officer

Vice President & General Manager, EMEA Sales

General Manager, Fitbit Health Solutions

Chief Operating Officer, Fitbit Health Solutions

Senior Vice President & Managing Director, Fitbit International

Executive Vice President, Operations

Board of Directors

Co-Founder at Fitbit, Inc.

Chief Operating Officer at Zynga, Inc.

Dean's Executive Professor-Accounting-Leavey School of Business at Santa Clara University

Executive Vice President & Senior Advisor at Whole Foods Market, Inc.

Lecturer, Health Care Management MBA Program at University of Pennsylvania - The Wharton School

Co-Founder at Fitbit, Inc.

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Fitbit, Inc.
Owners & Shareholders
Details Hidden

DNB AM uses both active and passive investment processes to invest globally in a variety of asset classes including equity, debt, money market instruments, commodities and alternative investments. They invest across market-caps and sectors, with the bulk of their assets in Norwegian blue chip equity. The firm's investment approach for fixed-income and money market instruments takes into accounts short-term trends and long-term strategy. Index funds are geared towards maximal cost effectiveness. Actively managed portfolios are diversified, uncorrelated and favor liquid markets. They use disciplined review and exit processes including stop-losses. DNB AM's SRI screening process includes risk classification according to objective risk criteria; verification through independent sources and; direct company contact.

Details Hidden

Spark Investment Management uses primarily quantitative methods in managing client assets. The firm's trading models are developed based on inputs from the public domain. Spark attempts to develop mathematical models that are superior to their competition with the goal of generating superior-to-market returns.Spark seeks to select generally diversified, computer-driven, risk-managed portfolios, which will outperform the risk-free rate. They make investments on behalf of their clients in equities and equity derivatives, but may also invest in other types of instruments. As part of their investment strategies, Spark utilizes leverage and engages in frequent transactions.

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TLW Wealth Management LLC is an American private company located in Omaha, NE. The firm provides investment advice. It was founded in 2016 by David Lee VerVelde, he has been the CEO since that date.

Recent Transactions
Details Hidden

Fitbit, Inc. purchases Twine Health, Inc. from Khosla Ventures LLC, Provenance Ventures LLC, Qiming Venture Partners Ltd., Raptor Capital Management LP (Private Equity)

Details Hidden

Fitbit, Inc. purchases Vector Watch (United kingdom) Ltd. from 3ts Capital Partners Oy, GECAD Ventures SRL

Details Hidden

Fitbit, Inc. purchases Pebble Technology Corp. from Threshold Ventures, Inc., Charles River Ventures, Inc., Y Combinator LLC, ACE & Company

Insider Transactions
Details Hidden
Transaction Advisors
Underwriter

Advised onFitbit, Inc. issued Class A Common Stock

Escrow Agent

Advised onFitbit, Inc. issued Class A Common Stock

Underwriter

Advised onFitbit, Inc. issued Class A Common Stock

Associate

Advised onFitbit, Inc. issued Class A Common Stock

Associate

Advised onFitbit, Inc. issued Class A Common Stock

Associate

Advised onFitbit, Inc. issued Class A Common Stock

Advisors & Consultants
Legal Advisor

Partner at Gibson, Dunn & Crutcher LLP

Legal Advisor

Partner at Morrison & Foerster LLP

Legal Advisor

Partner at Quinn Emanuel Urquhart & Sullivan LLP

Clients

AT&T, Inc. is a holding company, which engages in the provision of telecommunications media and technology service. It operates through the following four segments: Communications, Warner Media, Latin America and Xandar. The Communications segment provides services to businesses and consumers located in the U.S., or in U.S. territories, and businesses globally. The Warner Media segment develops, produces and distributes feature films, television, gaming and other content over various physical and digital formats. The Latin America segment provides entertainment and wireless services outside of the U.S. The Xandar segment provides advertising services. The company was founded in 1983 and is headquartered in Dallas, TX.

Amazon.com, Inc. engages in the provision of online retail shopping services. It operates through the following business segments: North America, International, and Amazon Web Services (AWS). The North America segment includes retail sales of consumer products and subscriptions through North America-focused websites such as www.amazon.com and www.amazon.ca. The International segment offers retail sales of consumer products and subscriptions through internationally-focused websites. The Amazon Web Services segment involves in the global sales of compute, storage, database, and AWS service offerings for start-ups, enterprises, government agencies, and academic institutions. The company was founded by Jeffrey P. Bezos in July 1994 and is headquartered in Seattle, WA.

In 1969, the Detroit-based J.L. Hudson Company merged with the Dayton Corporation to form the Dayton-Hudson Corporation

Key Stats and Financials As of 2018
Market Capitalization
$1.28B
Total Enterprise Value
$492M
Earnings Per Share
$-0.76
Revenue
$1.5B
Total Equity
$736M
Net Profit
$-186M
Enterprise Value Sales
0.33x
TEVNet Income
-2.65x
Debt TEV
0x
Total Debt
$0
EBITDAMargin
-9.37%
EBITDA
$-141M
Investments
Details Hidden

Sano Intelligence, Inc. develops wearable sensor platform for the continuous detection and wireless transmission of metabolic data. Its mobile app provides easyaccess to check current glucose levels and historical trends to turn insight into action. The company was founded by Ashwin Pushpala and Raj Gokal in 2011 and is headquartered in San Francisco, CA.

Investors
Details Hidden

Founder at Felicis Ventures Management Co. LLC

Details Hidden

Sapphire Ventures is a growth-stage investor in the next-generation of global category leaders in enterprise and consumer technology. They look for companies with at least US$5 million to $10 million (or more) in annualized revenue and a record of strong returns on sales and marketing investments. SAP Ventures typically participates as part of an investor syndicate and they prefer that the syndicate lead be a new investor in the company.

Details Hidden

Felicis Ventures focuses on seed and early-stage investments in the mobile, e-commerce, enterprise, education and health sectors.

Suppliers
Apple, Inc. Other Manufacturing | Cupertino, CA

Apple, Inc. engages in designing, manufacturing, and marketing of mobile communication, media devices, personal computers, and portable digital music players. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises of China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Apple was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak on April 1, 1976 and is headquartered in Cupertino, CA.

Microsoft Corporation Computer Software | REDMOND, WA

Microsoft Corp. engages in the development and support of software, services, devices, and solutions. It operates through the following business segments: Productivity and Business Processes; Intelligent Cloud; and More Personal Computing. The Productivity and Business Processes segment comprises products and services in the portfolio of productivity, communication, and information services of the company spanning a variety of devices and platform. The Intelligent Cloud segment refers to the public, private, and hybrid serve products and cloud services of the company which can power modern business. The More Personal Computing segment encompasses products and services geared towards the interests of end users, developers, and IT professionals across all devices. The firm also offers operating systems; cross-device productivity applications; server applications; business solution applications; desktop and server management tools; software development tools; video games; personal computers, tablets; gaming and entertainment consoles; other intelligent devices; and related accessories. The company was founded by Paul Gardner Allen and William Henry Gates III in 1975 and is headquartered in Redmond, WA.

Alphabet, Inc. Internet Software & Services | MOUNTAIN VIEW, CA

Alphabet, Inc. is a holding company, which engages in the business of acquisition and operation of different companies. It operates through the Google and Other Bets segments. The Google segment includes its main Internet products such as Ads, Android, Chrome, Commerce, Google Cloud, Google Maps, Google Play, Hardware, Search, and YouTube. The Other Bets segment includes businesses such as Access, Calico, CapitalG, GV, Nest, Verily, Waymo, and X. The company was founded by Lawrence E. Page and Sergey Mikhaylovich Brin on October 2, 2015 and is headquartered in Mountain View, CA.

Competitors
Alphabet, Inc. Internet Software & Services - MOUNTAIN VIEW, CA

Alphabet, Inc. is a holding company, which engages in the business of acquisition and operation of different companies. It operates through the Google and Other Bets segments. The Google segment includes its main Internet products such as Ads, Android, Chrome, Commerce, Google Cloud, Google Maps, Google Play, Hardware, Search, and YouTube. The Other Bets segment includes businesses such as Access, Calico, CapitalG, GV, Nest, Verily, Waymo, and X. The company was founded by Lawrence E. Page and Sergey Mikhaylovich Brin on October 2, 2015 and is headquartered in Mountain View, CA.

Apple, Inc. Computer Hardware - Cupertino, CA

Apple, Inc. engages in designing, manufacturing, and marketing of mobile communication, media devices, personal computers, and portable digital music players. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises of China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Apple was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak on April 1, 1976 and is headquartered in Cupertino, CA.

Garmin Ltd. Aerospace & Defense - Schaffhausen, SH

Garmin Ltd. is a holding company, which engages in the provision of navigation, communications and information devices, most of which are enabled by Global Positioning System (GPS) technology. It operates through the following five segments: Marine, Outdoor, Fitness, Auto and Aviation. The Marine segment manufactures and offers recreational marine electronics such as cartography, Sounders, Radar, Autopilot Systems and Sailing. The Outdoor segment offers products designed for use in outdoor activities such as Outdoor Handhelds, Adventure Watches, Golf Devices, Dog Tracking & Training Device, Garmin Connect & Garmin Connect Mobile and Connect IQ. The Fitness segment involves in products designed for use in fitness and activity tracking such as Running & Multi-Sport Watches, Cycling Computers, Power Mete, Safety & Awareness and Activity Tracking Devices. The Auto segment offers products designed for use in the auto market such as Personal Navigation Devices, Original Equipment Manufacturer (OEM) Solutions and Cameras. The Aviation segment provides solutions to aircraft manufacturers, existing aircraft owners and operators, as well as government/defense customers. The company was founded in 1989 and is headquartered in Schaffhausen, Switzerland.

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