e.l.f. Beauty, Inc.

e.l.f. Beauty, Inc.

e.l.f. Beauty, Inc.

Date Founded



570 10th Street, Oakland, CA, 94607, USA

Type of Company


Employees (Worldwide)



Personal Products
Holding Companies

Company Description

e.l.f. Beauty, Inc. is a holding company, which engages in the provision of cosmetic and skin-care product. It operates through the U.S and International geographical segments. The company focuses on the e-commerce, national retailers, and international business channels. Its product portfolio includes eyes, lips, face, kits, tools, and skin care categories. The company was founded in 2004 and is headquartered in Oakland, CA.

Contact Data
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Executives & Employees

Chairman of the Board, President & Chief Executive Officer

Senior Vice President, Chief Financial & Accounting Officer

Senior Vice President, General Counsel, Corporate Secretary & Chief People Officer

Senior Vice President & Chief Marketing Officer

Senior Vice President & Chief Commercial Officer

Director of Sales

Director of Sales

Marketing Director

Vice President


Board of Directors

Chairman of the Board, President & Chief Executive Officer at e.l.f. Beauty, Inc.

Independent Board Director & Audit Chair at Williams-Sonoma, Inc.

Advisor at Witlee

President & Chief Executive Officer at RentPath LLC

Chief Product Officer at Madison Reed, Inc.

Former Vice Chairman, President & Chief Executive Officer at Dean & DeLuca, Inc.

Chief Financial Officer at Faire Wholesale, Inc.

Vice Chairman at Consumer Brands Association

Founder & Managing Member at Marathon Partners Equity Management LLC

President & Chief Executive Officer at Information Resources, Inc.

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e.l.f. Beauty, Inc.
Owners & Shareholders
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CIP aims to generate attractive returns with less risk than the overall market by offering institutional separate accounts and pooled investment vehicles, including mutual funds, commingled funds, and a collective investment fund in both US small-cap and mid-cap equity strategies as well as emerging markets all-cap and small-cap equity strategies. The portfolio is comprised of companies that the firm believes have attractive long-term fundamentals, appreciation potential, and valuations.

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Lomas Capital Management generates investment ideas using bottom-up, fundamental analysis to identify stocks with asymmetric risk/reward characteristics. While their approach is not limited to growth or value, they focus primarily on industry sectors in which their team members have considerable investment experience, particularly the consumer, industrial and financial sectors. The firm emphasizes strategic versus tactical thinking in formulating investment ideas and themes.

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CRM employs a long-term, relative value-oriented investment approach that seeks to outperform the broad market and pertinent indices over a full market cycle by participating in good market periods and limiting declines in poor periods. Their strategy is designed to recognize and respond to changes that may positively impact the future prospects of a business enterprise. They seek to invest in companies which are trading at a discount to their own history and peers based on prospective free cash flow and earnings. CRM provides investment advisory services for separate accounts, the CRM family of mutual funds, and other US and non-US products that pursue several different value equity strategies, including portfolios that invest primarily in small-cap value securities, small/mid-cap value securities, and mid-cap value securities, in addition to an all-cap strategy as well as a long/short hedged strategy.

Recent Transactions
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e.l.f. Beauty, Inc. issued USD Common Stock

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e.l.f. Beauty, Inc. issued USD Common Stock

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e.l.f. Beauty, Inc. raised money in a private placement transaction

Insider Transactions
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Transaction Advisors

Advised one.l.f. Beauty, Inc. issued USD Common Stock


Advised one.l.f. Beauty, Inc. issued USD Common Stock


Advised one.l.f. Beauty, Inc. issued USD Common Stock

President, Chief Financial & Accounting Officer

Advised one.l.f. Beauty, Inc. issued USD Common Stock


Advised one.l.f. Beauty, Inc. issued USD Common Stock

Co-Chair, Internet & Digital Media Industry Group

Advised one.l.f. Beauty, Inc. issued USD Common Stock

Advisors & Consultants

Managing Director Consumer Retail at Peter J. Solomon Co. LP


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In 1969, the Detroit-based J.L. Hudson Company merged with the Dayton Corporation to form the Dayton-Hudson Corporation

Key Stats and Financials As of 2020
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TPG Growth invests in growth equity and middle-market buyout opportunities in US, Asia and other select regions. The firm invests in companies across a broad range of sectors including healthcare, consumer, media, technology, and business services. They assist at all stages of a company’s growth, from its inception to its international expansion, by drawing on their geography-specific experience and expert global operational resources from the TPG platforms.

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J.A. Cosmetics Corp. produces and distributes cosmetic products. Its eyes products include eyesshadow, eyeliner, brushes and tools and skincare. The company was founded by Scott-Vincent Borba and Joseph Shamah in 2004 and is headquartered in New York, NY.

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PennantPark is an active manager which invests in middle market companies located in the US. The firm targets on companies operating in the fields of aerospace & defense, building materials, buildings & real estate, business services, capital equipment, chemicals, plastics, & rubber, consumer products, distribution, education & Childcare, energy & related services, environmental services, financial services, food & beverage, healthcare & pharmaceuticals, hotel, gaming, & leisure, information technology services, manufacturing & basic industries, media, printing & publishing, retail, technology, telecommunications, transportation and wholesale. It provides financing for debt investments includes senior secured loans, subordinated debt, and other investments and equity investments include preferred stock, warrants. It investment ranging from $10 million and $100 million. It makes non control equity investments and common equity co-investments.

Apple, Inc. Other Manufacturing | Cupertino, CA

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other variety of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises of China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, Apple Care, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in 1977 and is headquartered in Cupertino, CA.

PayPal Holdings, Inc. IT Consulting & Services | San Jose, California

PayPal Holdings, Inc. engages in the development of technology platform for digital payments. Its solutions include PayPal, PayPal Credit, Braintree, Venmo, Xoom, and Paydiant products. The firm manages a two-sided proprietary global technology platform that links customers, which consist of both merchants and consumers, to facilitate the processing of payment transactions. It allows its customers to use their account for both purchase and paying for goods, as well as to transfer and withdraw funds. The firm also enables consumers to exchange funds with merchants using funding sources, which include bank account, PayPal account balance, PayPal Credit account, credit and debit card or other stored value products. It offers consumers person-to-person payment solutions through its PayPal Website and mobile application, Venmo and Xoom. The company was founded in December 1998 and is headquartered in San Jose, CA.

Afterpay Ltd. Apparel & Footwear | Melbourne, Australia

Afterpay Ltd. engages in the provision of technology-driven payments solutions. It operates through the following segments: After Pay AU, After Pay U.S., After Pay Other, Pay Now, and Corporate. The After Pay AU segment consists of Afterpay Australia platform. The After Pay U.S. segment comprises of Afterpay United States platform. The After Pay Other segment includes other Afterpay outside of Australia and United States. The Pay Now segment offers mobility, health, and e-services. The Corporate segment consists of other group expenses. The company was founded by Nicholas David Molnar and Anthony Mathew Eisen and is founded on July 31, 2017 and is headquartered in Melbourne, Australia.

The Estée Lauder Companies, Inc. Personal Products - New York, NY

The Estée Lauder Companies, Inc. engages in the manufacturing of skin care, makeup, fragrance and hair care products. It sells products under the following brand names: Estée Lauder, Clinique, Origins, MAC, Bobbi Brown, La Mer, Jo Malone London, Aveda, and Too Faced. Its channels primarily consist of department stores, specialty multi-brand retailers, upscale perfumeries and pharmacies, and prestige salons and spas. The company was founded by Estée Lauder and Joseph Lauder in 1946 and is headquartered in New York, NY.

Revlon, Inc. Chemicals - New York, NY

Revlon is a global color cosmetics, hair color, beauty tools, fragrances, skincare, anti-perspirant / deodorants and beauty care products company whose vision is Glamour, Excitement and Innovation through High-quality Products at Affordable Prices. Revlon® is one of the strongest consumer brand franchises in the world. Revlon’s global brand portfolio includes Revlon® color cosmetics, Almay® color cosmetics, Revlon Colorsilk® hair color, Revlon® beauty tools, Charlie® fragrances, Mitchum® anti-perspirant / deodorants, and Ultima II® and Gatineau® skincare and its products are sold in over 100 countries across six continents. Websites featuring current product and promotional information can be reached at www.revlon.com, www.almay.com and www.mitchumman.com.

L'Oréal SA Personal Products - Clichy, France

For more than a century, L’Oréal has devoted itself solely to one business: beauty. It is a business rich in meaning, as it enables all individuals to express their personalities, gain self-confidence and open up to others. Beauty is a language. L’Oréal has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety. It pursues this goal by meeting the infinite diversity of beauty needs and desires all over the world. Beauty is universal. Since its creation by a researcher, the group has been pushing back the frontiers of knowledge. Its unique Research arm enables it to continually explore new territories and invent the products of the future, while drawing inspiration from beauty rituals the world over. Beauty is a science. Providing access to products that enhance well-being, mobilising its innovative strength to preserve the beauty of the planet and supporting local communities. These are exacting challenges, which are a source of inspiration and creativity for L’Oréal. Beauty is a commitment.

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