Basno, Inc.

Basno, Inc.

Basno, Inc.

Date Founded



228 Park Avenue South,Suite 62691,New York, NY 10003

Type of Company


Employees (Worldwide)

11 - 50


Internet Software & Services
Consumer Services
Apparel & Footwear
Other Business & Consulting Services
Holding Companies

Company Description

Basno, Inc. provides an online platform that enables individuals and businesses to create, collect and distribute digital badges. Its website’s badges grant owners’ recognition from friends, family and businesses. The company was founded by Kjartan Olafsson, Nicholas Thorne and Henrik Werdelin in 2010 and is headquartered in New York, NY.

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Chief Executive Officer

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Index is an active manager which focuses young information technology and life sciences companies in Europe, Israel and the US, which have the potential to become global players in their market. The firm typically co-invests with local venture capitalists outside Europe.Index invests USD 3 to 20 million, with the possibility of investing smaller amounts in seed rounds, such as USD 300 to 500 thousand. They acquire minority stakes (20% on average) and are active board members. Their initial investment focus is on series A and B rounds and they also participate in follow-up investments at later stages for companies that successfully execute their business plans.Index generally invests in six to ten new investments a year, holds investments for three to five years and seeks exits through IPOs and trade sales.

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RRE Ventures invests in private information technology companies. They focus on rapidly growing markets in the software, communications and financial services industries.Target companies have demonstrated an ability to achieve rapid growth by successfully developing, manufacturing and marketing their products or services. RRE Ventures acquires minority equity interests in US-domiciled companies, but on occasion may make loans with equity rights or purchase public instruments in an underperforming company where the principals can play a pivotal role in turning the situation around. RRE Ventures generally invests between $5-10 million in early to mid-stage privately held information technology companies. They typically seek U.S. domiciled enterprises that are completing product development and are beginning to offer their products or services to a rapidly expanding and quantifiably large market. Of particular interest are companies that serve or partner with the Fortune 500.

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Plough Penny Partners manages the assets of the Traphagen family. The firm has interests in numerous publicly-traded and privately-held companies, as well as various real estate holdings and partnership interests. They tend to invest in the technology sector. Their investments range from angel-stage investments to later-stage mezzanine financings.Plough Penny Partners also manages a small, long/short US equity special situations hedge fund. The Fund is focused primarily on identifying value with a catalyst. The Fund does not concentrate on a particular sector but does invest a fair amount in energy and metals/mining stocks.

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