Baidu

Baidu

Baidu

Overview
Date Founded

2000

Headquarters

Baidu Campus,No. 10 Shangdi, 10th Street,Haidian District,Beijing 100085

Type of Company

Public

Employees (Worldwide)

42.3K

Industries

Schools & Student Services
Other Business & Consulting Services
Internet Software & Services

Company Description

Baidu was founded in 2000 by Internet pioneer Robin Li, creator of visionary search technology Hyperlink Analysis, with the mission of providing the best way for people to find what they’re looking for online. Over the past decade we have strived to fulfill this mission by listening carefully to our users’ needs and wants. To provide intelligent, relevant search results for the tens of billions of queries that are entered into our search platform every day, we focus on powering the best technology optimized for up-to-date local tastes and preferences. Our deep understanding of Chinese language and culture is central to our success and this kind of knowledge allows us to tailor our search technology for our users’ needs. Just to cite one example, we believe there are at least 38 ways of saying "I" in the Chinese language. It is important that we recognize these nuances to effectively address our users’ requests. We provide our users with many channels to find and share information. In addition to our core web search product, we power many popular community-based products, such as Baidu PostBar, the world’s first and largest Chinese-language query-based searchable online community platform, Baidu Knows, the world’s largest Chinese-language interactive knowledge-sharing platform, and Baidu Encyclopedia, the world’s largest user-generated Chinese-language encyclopedia, to name but a few. Beyond these marquee products we also offer dozens of helpful vertical search-based products, such as Maps, Image Search, Video Search, News Search, and many more. We power these through our cutting-edge technology, continually innovating to enhance these services. Our new Box Computing Open Platform brings users deep-linked content and even applications they can use directly through their search box. We believe that Box Computing will dramatically improve people’s search experience and become ubiquitous across all Internet devices including computers and mobile platforms. In addition to serving individual users, we also serve as a media platform for online marketing customers. Our business model is mainly based on a performance-oriented marketing platform for businesses to cost effectively reach relevant Internet users. We offer performance-based online marketing services and display advertisements through both Baidu organic websites and our affiliated websites (our Union business). Our affiliated websites lead traffic to us through integrating a Baidu search box into their sites and/or by displaying relevant contextual promotional links for our customers. The majority of our revenue is derived from performance-based online marketing services and our customers pay on a cost per click basis – that is, our customers only pay when their paid-link is clicked through and they get the “lead”. Our goal is to give our customers an online marketing platform that has a wide range of functions which they can use to meet their marketing needs and an extensive selection of tools for managing their accounts as well as data for analyzing and optimizing ROI. To best serve our customers, our sales efforts consist of direct sales teams in first tier cities and third-party distributors in lower tier cities. This allows us to better penetrate each market and tailor our support and personal interaction based on customers’ needs. Today, our online marketing platform serves hundreds of thousands of small- and medium-sized enterprises (SMEs) and many branded multinational customers. The measurable ROI offered by our online marketing platform has made it one of the most effective marketing platforms for companies targeting the Chinese market. We will continue to strive to provide an extra level of value-added sales and customer service to address a wide range of customer needs. Our focus is to help the market continue to develop and educate the many companies who don’t understand the benefits of search engine marketing so that we can help them grow their businesses.

Contact Data
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Executives & Employees

Chairman of the Board, Chief Executive Officer, Co-Founder

Chief Financial Officer

Vice President & General Counsel

Chief Technology Officer

Chairman, Baidu USA

Senior Vice President

Senior Vice President

Vice President

Vice President

Baidu Fellow

Board of Directors

Chairman of the Board, Chief Executive Officer, Co-Founder at Baidu

Chief Executive Officer, China at Y Combinator LLC

Chief Executive Officer at Lenovo Group Ltd.

Former Senior Financial Analyst at The Walt Disney Company

Chief Executive & Technology Officer at Alta Devices, Inc.

Paths to Baidu
Potential Connections via
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Baidu
Owners & Shareholders
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Baillie Gifford is an active, team-oriented, research-based manager which is completely focused on delivering long-term returns. The firm's investment philosophy focuses on growth while their universe is global. They employ bottom-up conviction to portfolio construction. Their diversified strategies maximize investment opportunities, aiming to achieve steady returns. For equities, Baillie Gifford's analysts conduct qualitative, fundamental analysis to identify the most competitive, innovative and efficient growth companies. For multi-asset strategy, the firm invests in various asset classes such as listed equities, property, high yield credit, commodities, emerging market government bonds and insurance linked securities. For fixed-income, Baillie Gifford invests in government bonds and currencies, emerging market bonds, investment grade and high yield.

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Artisan Partners' investment approach is based on a bottom-up process that covers a range of geographic areas and focuses on investments in growth and value stocks. The firm places particular emphasis on identifying and investing in well-managed companies with dominant or increasing market shares. They also closely monitor market valuation. Artisan Partners' autonomous investment teams oversee a range of investment strategies across multiple asset classes including, but not necessarily limited to: global equity, US value, growth, global value, international value, emerging markets, credit, developing world and thematic. All accounts managed by Artisan Partners regardless of investment strategy, invest primarily in common stocks and other equity securities.

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Causeway Capital Management specializes in managing global, international, emerging market and absolute return equities. They use fundamental value equity and quantitative methods to manage their investment strategies. Their strategies include: international value equity, international value select, global value equity, emerging markets equity, international opportunities, international small-cap and global absolute return. In addition, Causeway Capital Management manages ADR model, socially responsible and concentrated versions of some of their strategies. In the global absolute return strategy, the firm also uses leverage and total return equity swap agreements to take long and short positions in equity securities. The firm may also directly sell securities short in the global absolute return strategy.

Recent Transactions
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Groupon LatAm purchases Peixe Urbano, Inc. from Baidu

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Rajax Holding Ltd. purchases Xiaodu Life Technology Ltd. from Baidu

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Baidu purchases Hummingbird Computation LLC from Madrona Venture Group LLC, Founder's Co-op, Amazon (Venture Capital)

Transaction Advisors
Legal Advisor

Advised onBaidu, Baidu Holdings Ltd. purchase 91 Wireless Websoft Ltd. from NetDragon Websoft Holdings Ltd.

Legal Advisor

Advised onRajax Holding Ltd. purchases Xiaodu Life Technology Ltd. from Baidu

Legal Advisor

Advised onBaidu purchases Beijing Raven Tech, Inc. from Y Combinator LLC, Matrix Partners (Beijing) Investment Management Co. Ltd., Beijing Zhenge Tiancheng Investment Management Co., Ltd., Doll Capital Management, Inc.

Legal Advisor

Advised onBaidu issued American Depositary Shares

Legal Advisor

Advised onCtrip.com International Ltd. purchases Qunar Cayman Islands Ltd. from Baidu

Legal Advisor

Advised onCtrip.com International Ltd. purchases Qunar Cayman Islands Ltd. from Baidu

Advisors & Consultants
Senior Advisor

Chief Executive Officer at Baidu Capital Co., Ltd.

Legal Advisor

Partner at Davis Polk & Wardwell LLP

Legal Advisor

Partner at Davis Polk & Wardwell LLP

Clients

Marriott International, Inc. is a lodging company, which engages in the operation and franchise of hotel, residential, and timeshare properties. It operates through the following business segments: North American Full-Service; North American Limited-Service; Asia Pacific; and Other International. The North American Full-Service segment includes luxury and premium brands located in the U.S. and Canada. The North American Limited-Service segment comprises select brands located in the U.S. and Canada. The Asia Pacific segment focuses in all brand tiers in Asia Pacific region. The company was founded by J. Wiliard Marriot and Alice Sheets Marriott in 1927 and is headquartered in Bethesda, MD.

Xiaomi Corp. engages in the design, manufacture and sale of smartphone, hardware and software products. Its business covers power bank, audio, camera and lifestyle. Xiaomi doing business through three business segments-Hardware, E-commerce & New Retail and Internet services. Its products include power bank pro, headphones, in-ear headphones pro, bluetooth headset basic with dock, bluetooth speaker, sphere camera, home security camera, action camera, robot builder, electric scooter, bedside lamp, and body composition scale. The company was founded by Jun Lei, Bin Lin, Wan Qiang Li, Feng Hong, De Liu, Chuan Wang, and Jiang Ji Huang on March 3, 2010 and is headquartered in Beijing, China.

Ctrip.com International, Ltd. is a leading travel service provider that offers hotel reservations, airline tickets and packaged tours to business and leisure travelers in China. Ctrip aggregates information on hotels, flights and vacation packages, and enables customers to make informed and cost-effective travel bookings. Ctrip primarily targets frequent independent travelers in China who do not travel in groups. These travelers form a traditionally under-served yet fast-growing segment of the China travel industry. The company has experienced substantial growth since its inception in 1999 and has become one of the best-known travel brands in China. It is the largest consolidator of hotel accommodations and air tickets in China in terms of the volume of the transactions booked by the end customers. Recently, Ctrip also initiated the travel management services, to appeal to major corporations in China. The company offers its services through an advanced transaction and service platform consisting of its centralized toll-free, 24-hour customer service center and bilingual websites. The company's goal is to create long-term shareholder value by enhancing its position as a leading travel service provider in China. Going forward, the company intends to leverage the Ctrip brand to attract new travel suppliers and negotiate more favorable contractual terms with its existing suppliers, expand its hotel supplier network and room inventory, and expand air-ticketing and other travel product offerings, including leisure packaged tours and corporate travel management services. The company also intends to pursue selective strategic acquisitions and expand into Hong Kong, Macau and Taiwan. The company is incorporated in the Cayman Islands and conducts substantially all of its operations in China. With its operational headquarters in Shanghai, it has branches in 9 other major cities in China, including Beijing, Guangzhou, Shenzhen, Hong Kong, Xiamen, Wuhan, Chengdu, Qingdao and Shenyang. The company also maintains a network of sales offices in about 45 cities in China

Key Stats and Financials As of 2018
Market Capitalization
$31.5B
Total Enterprise Value
$46.5B
Earnings Per Share
$11.88
Revenue
$15.5B
Net Profit
$4.15B
EBITDA
$4.8B
EBITDAMargin
31.02%
Total Debt
$9.45B
Total Equity
$25.6B
Enterprise Value Sales
3.01x
Enterprise Value EBITDAOperating
9.7x
TEVNet Income
11.21x
Debt TEV
0.2x
Three Year Compounded Annual Growth Rate Of Revenue
13.52%
Five Year Compounded Annual Growth Rate Of Revenue
24.31%
Investments
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ZestFinance, Inc. provides underwriting services. It offers short-term installment loans designed to help people cover unexpected bills and necessities. The firm also helps lenders in all credit segments better assess the credit risk of potential borrowers. The company was founded by Shawn Budde and Douglas C. Merrill in 2009 and is headquartered in Los Angeles, CA.

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Beijing Chuangxin Partners Education Technology Co. Ltd. is a company headquartered in Beijing, China, that operates online learning platform. It was founded in 2012 by Xiao Liang Wei and Shao Cheng Zhai.

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IndoorAtlas Oy develops geomagnetic indoor positioning technology as a cloud platform. It utilizes magnetic anomalies inside buildings and smart phones to pinpoint indoor locations. The firm offers a toolbox for indoor positioning that enables businesses and individuals to create indoor location-awareness applications for store promotions, mobile gaming, and logistics. The company was founded by Janne Johannes Haverinen, Esa Rahtu, and Juho Kannala in 2012 and is headquartered in Oulu, Finland.

Investors
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Peninsula Capital Partners (PCP) specializes in subordinated debt and structured equity investments in superior middle-market companies. The firm seeks to invest companies requiring capital for growth or other special situations. They look for companies with: (1) a history of profitable operations (2) margins that meet or exceed industry averages (3) a financially motivated, experienced and successful management team and (4) a sustainable competitive advantage related to in market share, cost structure, distribution channels or product/service quality. PCP prefers to invest in companies in the manufacturing, industrial service, distribution, media, consumer products and applied technology sectors. They avoid investments in real estate, emerging technology, natural resources or professional service firms and they do not invest in financially distressed companies or hostile situations

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Beijing ChinaEquity Investment Co. Ltd. is a leading Chinese private equity and venture capital firm, which engages in early, later stage, high growth, mergers and acquisitions investments. The company invests across a wide range of industries, including TMT, high-end consumer & retail, clean energy, and healthcare. It focuses on Greater-China Region, but also seeks cross-border opportunities by helping the company reconstruct its business strategy and establish partnerships in China. The company was founded in 1999 by ChaoYong Wang, former Head of Morgan Stanley China and Senior Investment Advisor of China Development Bank, and headquartered in Beijing, China.

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Google’s mission is to organize the world’s information and make it universally accessible and useful. Our company has packed a lot into a relatively young life. Since Google was founded in 1998, we’ve grown to serve hundreds of thousands of users and customers around the world. Founders Larry Page and Sergey Brin met at Stanford University in 1995. By 1996, they had built a search engine (initially called BackRub) that used links to determine the importance of individual webpages. Founded 1998 Founders Larry Page and Sergey Brin Incorporation September 4, 1998 Initial public offering (NASDAQ) August 19, 2004 Headquarters 1600 Amphitheatre Parkway Mountain View CA 94043

Suppliers
Wangsu Science & Technology Co., Ltd. Internet Software & Services | Shanghai, SH

Wangsu Science & Technology Co., Ltd. engages in the provision of online business solutions. It specializes in offering online business solutions & content delivery network platform that include content distribution and acceleration, server hosting, and renting. Its business activities include the provision of Internet data center business and access services; sales of computer hardware and software. accessories, and office equipment. Its products and services include content distribution network services (Content Delivery Network, or CDN), Internet data center services (Internet Data Center, or IDC), cloud computing and security. The company was founded on January 26, 2000 and is headquartered in Shanghai, China.

Cheetah Mobile, Inc. Computer Software | Beijing, BE

Cheetah Mobile, Inc. is engaged in the provision of internet and mobile security software. The company operates in three segments: Utility Products & Related Services, Mobile Entertainment Business and Others. The Mobile Entertainment Business segments includes Live.me and mobile games business. It develops a platform that offers critical applications for users and global content distribution channels for business partners, which are powered by the proprietary cloud-based data analytics engines. The company was founded on July 30, 2009 and is headquartered in Beijing, China.

China Telecom Corp. Ltd. engages in the provision of wireline and mobile telecommunications services. Its products and services include voice, Internet, telecommunications network resource services and lease of network equipment, information and application services, and other related services. The company was founded on September 10, 2002 and is headquartered in Beijing, China.

Competitors
Tencent Holdings Ltd. Internet Software & Services - Shenzhen, GD

Founded in November, 1998, Tencent has grown into one of China's largest and most used Internet service portal. Since its establishment over the last decade, Tencent has maintained steady growth under its user-oriented operating strategies. On June 16, 2004, Tencent Holdings Limited (SEHK 700) went public on the main board of the Hong Kong Stock Exchange. It is Tencent's mission to enhance the quality of human life through Internet services. Presently, Tencent is providing value-added Internet, mobile and telecom services and online advertising under the strategic goal of providing users with "one-stop online lifestyle services". Tencent’s leading Internet platforms in China – QQ (QQ Instant Messenger), QQ.com, QQ Games, Qzone, 3g.QQ.com, SoSo, PaiPai and Tenpay – have brought together China's largest Internet community, to meet the various needs of Internet users including communication, information, entertainment, e-commerce and others. As of Sep 30, 2011, the active QQ users accounts for QQ IM amounted to 711.7 million while its peak concurrent users reached 145.4 million. The development of Tencent has profoundly influenced the ways hundreds of millions of Internet users communicate with one another as well as their lifestyles. It also brings possibilities of a wider range of applications to the China’s Internet industry. Looking forward, Tencent remains committed to enhancing its development and innovation capabilities while strengthening its nationwide branding for its long term development. More than 50% of Tencent employees are R&D staff. Tencent has obtained patents relating to the technologies in various areas: instant messaging, e-commerce, online payment services, search engine, information security, gaming, and many more. In 2007, Tencent invested more than RMB100 million in setting up the Tencent Research Institute, China's first Internet research institute, with campuses in Beijing, Shanghai, and Shenzhen. The institute focuses on the self-development of core Internet technologies, in pursuing its development and innovation for the industry. Tencent's long term vision is to become the most respected Internet enterprise. In order to fulfill corporate social responsibilities and to promote civil Internet communities, Tencent has been actively participating in public charity programs. In 2006, Tencent inaugurated the Tencent Charity Fund, the first charity foundation set up by a Chinese Internet enterprise, and the public charity website gongyi.qq.com. The website focuses on youth education, assisting impoverished communities, care for the disadvantaged, and disaster relief. Tencent has currently begun a number of public charity projects across China. It strives to help build a harmonious society and to become a good corporate citizen

Alphabet, Inc. Internet Software & Services - MOUNTAIN VIEW, CA

Alphabet, Inc. is a holding company, which engages in the business of acquisition and operation of different companies. It operates through the Google and Other Bets segments. The Google segment includes its main Internet products such as Ads, Android, Chrome, Commerce, Google Cloud, Google Maps, Google Play, Hardware, Search, and YouTube. The Other Bets segment includes businesses such as Access, Calico, CapitalG, GV, Nest, Verily, Waymo, and X. The company was founded by Lawrence E. Page and Sergey Mikhaylovich Brin on October 2, 2015 and is headquartered in Mountain View, CA.

Sohu.com Ltd. IT Consulting & Services - Beijing, BE

Sohu.com Ltd. provides a network of web properties and community based/Web 2.0 products which offer the vast Sohu user community a broad array of choices regarding information, entertainment and communication. It also provides multiple news and information services on mobile platforms, including Sohu News App and the mobile news portal m.sohu.com. The company was founded on April 19, 2018 and is headquartered in Beijing, China.

Awards & Honors
2015
Forbes Asia - Asia's Fab 50 List
Sponsored by Forbes Magazine
Rank #31
2014
Forbes - World's 100 Most Innovative Companies
Sponsored by Forbes Magazine
2014
Forbes Asia - Asia's Fab 50 List
Sponsored by Forbes Magazine
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