Asure Software, Inc.

Asure Software, Inc.

Asure Software, Inc.

Date Founded




Type of Company


Employees (Worldwide)



IT Consulting & Services
Human Resources & Personnel Services
Internet Software & Services
Computer Software

Company Description

Asure Software, Inc. engages in the provision of workforce management software solutions and services. It offers cloud-based software-as-a-service solutions under the AsureSpace and AsureForce brands. The company was founded in 1985 and is headquartered in Austin, TX.

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Executives & Employees

Chief Executive Officer

Chief Financial Officer & Secretary

Chief Operating Officer

Chief Technical Officer

Chief Revenue Officer

Global Senior Vice President, Operations

Global Senior Vice President, Product Strategy

Vice President of Product Management, Asurespace

Vice President & General Manager, Evolution

Vice President & General Manager-Human Resources Consulting

Board of Directors

Founder at Red Oak Capital Partners LLC

Chairman & Chief Executive Officer at Waterfield Group

Co-Founder at Silver Oak Services Partners LLC

Chief Financial Officer & Head of Trading at Red Oak Capital Partners LLC

Chief Executive Officer, Founder at Jyve Corp.

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Asure Software, Inc.
Owners & Shareholders
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Red Oak Partners manages the Red Oak Family of Funds with the goal of achieving consistent above average returns and capital appreciation through a combination of long-term and short-term investments while also attempting to preserve capital and mitigate risk through diversification of investments and hedging activities. Most of the partnerships' assets are invested in publicly traded equity securities of small-micro-cap and mid-cap companies ($1 million to $3 million). Assets are also invested in the private equity market. Red Oak focuses on companies that have a reasonable expectation of producing above average returns. Red Oak purchases equities they believe are undervalued and lack significant analyst coverage, and sells short equities they believe are overvalued. The firm invests without regard to market sector. More specifically, Red Oak seeks to invest the majority of the partnerships' assets in companies involved in special situation events and/or companies with strong stable franchises, a high value added service or product, attractive industry dynamics, proven managements, consistent excess cash flow, growth at a reasonable price (GARP) and other indicators of value. Red Oak seeks to sell short small/micro- and mid-cap equities of overvalued and troubled companies.Red Oak's investment strategies include investments in a wide variety of securities and financial instruments, domestic and foreign, of all kinds and descriptions, whether publicly traded or privately placed, including, but not limited to, common and preferred stocks, bonds and other debt securities, convertible securities, limited partnership interests, mutual fund shares, options, warrants, commodities, futures, derivatives (including swaps, forward contracts and structured instruments), currencies, monetary instruments and cash and cash equivalents.

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AWM Investment Co. manages a variety of special situations hedge funds. The firm uses a number of investment strategies and techniques involving equity or debt securities,including purchasing securities with borrowed money, selling securities short and purchasing and writing listed put and call options. They may also enter into transactions designed to minimize the effect of currency fluctuations with respect to securities of foreign companies or securities that are not denominated in US dollars.

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Venator's Founders Fund is a long/short investment fund structured to capitalize on opportunities in the capital markets. They focus on small-cap stocks. The Fund invests on the peripheral of the market for those companies that are performing beyond the macro environment. These include high growth companies that are undiscovered or unappreciated by the market, as well as out-of-favor companies trading at low valuations. The Fund focuses on the industrial sector and is unlikely to be significantly weighted to speculative areas such as commodity exploration, junior biotechnology or any other pre-revenue opportunities. The Fund invests in any instrument that can take advantage of an exceptional investment opportunity including common stock, convertible debentures, warrants and options. Structured as a fund of funds, the RSP Trust initially invests in the Venator Founders Fund and has the ability to invest in other Venator funds in the future.The Funds hedge market risk in several ways including the short selling of fundamentally flawed companies and situations where current expectations exceed realistic prospects. The Fund also engages in pairs-trading which may be in the form of direct pairs-trading (i.e. long one company and short a higher priced yet inferior competitor) as well as indirect negatively correlated positions (i.e. long an airline company and long oil). Beyond the fundamental hedging, the Fund attempts to hedge additional market risk through the short selling of market index tracking instruments. Finally, as the Fund experiences the majority of its investments in securities outside of Canada, it borrows US dollars against its unhedged US dollar positions. They look to pick stocks that will go up in price and expect to turn a profit in these stocks regardless of what currency they trade in.

Recent Transactions
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Asure Software, Inc. purchases Payroll Maxx LLC

Details Hidden

Asure Software, Inc. issued USD Common Stock

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Asure Software, Inc. purchases OccupEye Ltd.

Transaction Advisors
Legal Advisor

Advised onAsure Software, Inc. purchases Compass HRM, Inc.


Advised onGores Technology Group LLC purchases Videoconferencing Hardware Business of Forgent Networks, Inc. from Asure Software, Inc.

Escrow Agent

Advised onAsure Software, Inc. issued USD Common Stock

Managing Director & Head of Equity Capital Markets

Advised onAsure Software, Inc. issued USD Common Stock

Legal Advisor

Advised onAsure Software, Inc. issued USD Common Stock


Advised onAsure Software, Inc. purchases Personnel Management Systems, Inc.

Advisors & Consultants

Managing Director at Gateway Investor Relations, Inc.


Professional at Gateway Investor Relations, Inc.

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SoftBank Group Corp. operates as a holding company which engages in the management of its group companies. It operates through the following segments: Domestic Telecommunications, Sprint, Yahoo Japan, Distribution, Arm, SoftBank Vision Fund (SFV), and Others. The Domestic Telecommunications segment provides mobile communication, broadband, and telecom services in Japan. The Sprint segment provides mobile communication services in the United States. The Yahoo Japan segment engages in the business of Internet advertising, e-commerce, and membership services. The Distribution segment distributes mobile devices, and sells personal computer (PC) software, peripherals, and mobile accessories in Japan. The Arm segment designs microprocessors and develops software technologies. The SFV segment manages investment activities through the SoftBank Vision Fund. The Others segment includes robotics and the Fukuoka SoftBank HAWKS related business. The company was founded by Masayoshi Son on September 3, 1981 and is headquartered in Tokyo, Japan.

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Key Stats and Financials As of 2018
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