Aprimo, Incorporated

Aprimo, Incorporated

Aprimo, Incorporated

Overview
Date Founded

1998

Headquarters

510 East 96th Street,Suite 300,Indianapolis, IN 46240

Type of Company

Private

Employees (Worldwide)

10K - 1M

Industries

Computer Software
Other Business & Consulting Services
Internet Software & Services
Advertising & Marketing

Company Description

Aprimo, Inc. provides marketing software and services. It creates marketing software such as Aprimo Marketing Studio B2C and Aprimo marketing studio B2B and provides services for marketing organizations. The company was founded by Robert W. McLaughlin and William M. Godfrey in 1998 and is headquartered in Indianapolis, IN.

Contact Data
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Executives & Employees

Chief Executive Officer

General Counsel

Chief Customer Officer

Director, Human Resources

Investor

Senior Vice President & General Manager, Aprimo Smart Content Solutions

Senior Director

Art Director

Database Administrator

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Aprimo, Incorporated
Recent Transactions
Details Hidden

Teradata Corp. purchases eCircle GmbH from TA Associates Management, L.P.

Details Hidden

Teradata Corp. purchases Aprimo, Incorporated from Blue Chip Venture Co. Ltd., Sigma Partners, Frazier Technology Management LLC, First Analysis Corp., Staenberg Venture Partners, JEGI Capital Management LLC

Details Hidden

Aprimo, Incorporated purchases DoubleClick, Inc. /Enterprise Marketing Solutions Unit from DoubleClick, Inc.

Transaction Advisors
Legal Advisor

Advised onTeradata Corp. purchases Aprimo, Incorporated from Blue Chip Venture Co. Ltd., Sigma Partners, Frazier Technology Management LLC, First Analysis Corp., Staenberg Venture Partners, JEGI Capital Management LLC

Legal Advisor

Advised onTeradata Corp. purchases Aprimo, Incorporated from Blue Chip Venture Co. Ltd., Sigma Partners, Frazier Technology Management LLC, First Analysis Corp., Staenberg Venture Partners, JEGI Capital Management LLC

Legal Advisor

Advised onTeradata Corp. purchases Aprimo, Incorporated from Blue Chip Venture Co. Ltd., Sigma Partners, Frazier Technology Management LLC, First Analysis Corp., Staenberg Venture Partners, JEGI Capital Management LLC

Legal Advisor

Advised onTeradata Corp. purchases Aprimo, Incorporated from Blue Chip Venture Co. Ltd., Sigma Partners, Frazier Technology Management LLC, First Analysis Corp., Staenberg Venture Partners, JEGI Capital Management LLC

Investors
Details Hidden

JEGI was founded on the core belief that traditional media companies must embrace new technologies in order to evolve successfully into a network-based economy. In line with this philosophy, the firm is committed to investing in private companies with software, enabling technologies, infrastructure and support services relevant to traditional media, marketing communications and information businesses.The firm is focused on investing exclusively in enabling technologies, infrastructure and support services companies that advance the role of communications, both within and beyond the enterprise. Particular emphasis is placed on technologies with potential impact on the media and marketing communications industries.JEGI invests in companies at various stages, ranging from first institutional round to strategic rounds that precede IPOs. They prefer companies in either the late product development or early product deployment stage, but will invest in more mature companies if there is a compelling strategic fit.In general, JEGI pursues investments that have several of the following key characteristics: experienced management teams, clear path to profitability, superior products or services, competitive landscape and scalable business models.

Details Hidden

Frazier Technology Ventures invests in technology companies, with particular interest in the software & web services, wireless & mobile and networking & communications sectors. They invest at the early stages of a company's development (Series A and Series B). The firm has a preference for investments in the Pacific Northwest.

Details Hidden

First Analysis Corp. focuses on investments in US companies in several sectors including technology/software, healthcare, environmental technology and services. They makes expansion and growth investments in small- and mid-size companies. They established companies become profitable leaders in large markets, funding growth plans and working closely with management in areas including strategy, recruitment, sales and marketing, and corporate development. First Analysis is typically the lead or sole outside investor and investing $3-10 million.

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