Adform A/S

Adform A/S

Adform A/S

Date Founded



Wildersgade 10B,1st floor,Copenhagen, Capital Region 1408

Type of Company


Employees (Worldwide)



Computer Software
Advertising & Marketing
Media Conglomerates
Holding Companies
Internet Software & Services

Company Description

Adform A/S engages in the provision of integrated software as a service platform for the buying, managing, and serving of digital advertising. It consists of a data management, demand side platform; and an Ad serving platform. The company was founded by Gustav Chriten Mellentin, Jakob Toftgaard Bak, and Stefan Juricic on January 17, 2002 and is headquartered in Copenhagen, Denmark.

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Executives & Employees

Chief Executive Officer, Co-Founder

Co-Founder & Chief Technology Officer

Co-Founder & CPO

Chief Financial Officer

Chief Operating Officer

Chief Revenue Officer

Chief Strategy Officer

Chief Human Resources Officer

Head of Architecture

Vice President BENELUX & France

Board of Directors

Former Chief Executive Officer at SimCorp A/S

Partner at Nordic Makers Management IVS

Group Chief Executive Officer at Boozt AB

Former Partner at Pricewaterhousecoopers Statsautoriseret Revisions A/S

Co-Founder & Chief Technology Officer at Adform A/S

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Adform A/S
Key Stats and Financials As of 2017
Market Capitalization
Total Enterprise Value
Earnings Per Share
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GRO Capital is an active manager which provides equity financing for growth-stage capital requirements, and provides management support. The firm invests in companies valued between DKK 150 and 1.500 million, operating in the technology sector, and industries such as packaged software, information technology services, and data processing services. GRO Capital targets mature companies located in Northern Europe, and invests between DKK 75 and 225 million per investment. The firm looks to take both minority and majority stake positions in its investments, as well as a seat on the board.

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Danske Bank A/S engages in the provision of services in the fields of banking, mortgage finance, insurance, pension, real-estate brokerage, asset management and trading in fixed income products, foreign exchange, and equities. It operates through the following segments: Banking DK, Banking Nordic, Corporates & Institutions, Wealth Management, Northern Ireland, Non-Core, and Other Activities. The Banking DK segment offers daily banking, home financing, investment and retirement planning solutions. The Banking Nordic segment encompasses global asset finance activities, such as lease activities. The Corporate & Institution segment provides wholesale banking services for institutional and corporate customers involving cash management services, trade finance solutions, custody services, foreign exchange and derivatives products, corporate finance, and acquisition finance. The Wealth Management segment encompasses expertise from Danica Pension, Danske Capital, and Private Banking. The Northern Ireland segment serves personal and business customers through a network of branches in Northern Ireland and digital channels. The Non-core segment includes certain customer segments that are no longer considered part of the core business. The Other Activities segment encompasses group treasury, and group support functions and eliminations. The company was founded by Gottlieb Hartvig Abrahamsson Gedalia on October 5, 1871 and is headquartered in Copenhagen, Denmark.

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VIA equity's investment strategy focuses on growth firms generally with revenues ranging from €5 million to €30 million. They target Nordic firms primarily operating in the ICT sector and ready to expand beyond the region. They specifically invest in communication software and technology firms. Their secondary focus is the industrial markets and the life sciences as long as there are strong IT components. They also support seed and early-stage ventures. Their investment space spans from pre-revenue firms to small LBOs. The investment period is five years.VIA equity's key investment criteria are strong management teams with proven track record, products or services responding to a real need and with a sustainable competitive advantage, a clear business model, attractive exit opportunities, and partnership fit with VIA equity.They are active investment partners and take Board positions. They also support their portfolio firms through access to their extensive ICT and industry network, financial sponsors, and potential customers and partners. VIA equity assists in the formation of advisory relationships, executive recruitments, and customer/supplier relationships.

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