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Yuppies are deciding to get a life

Jan 15, 2020 - Tampa Bay Times

The yuppie is dead. Urban professionals may still be around, with money to spend and influence to spare. But the contracting economy and the aging of the baby boomers has spawned a newly sobered, thrifty, family-oriented generation that wants more than a flashy car and the best seat in the house.

"We're calling them America's new grown-ups," said Barbara Feigin, executive vice president of Grey Advertising, a worldwide communications company based in New York.

"The glitz, glitt...