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You’ve Heard of the Drop. Target Had It First.

Aug 28, 2019 - The New York Times

The granddaddy of get-it-while-it’s-hot retailing is reviving its frenzy-inducing Design for All marketing campaign.

In the late 1990s, when Target asked Isaac Mizrahi to create an affordable fashion line for its stores across the country, Mr. Mizrahi balked.

“It was a very scary thing,” the designer recalled. “Halston was my idol at the time, and he had failed,” he said of the notoriously ill-fated partnership between the American couturier and J.C. Penney more than a deca...