Wunderman Thompson's Mel Edwards on why the agency-client relationship means more than ever

Oct 20, 2020 - The Drum

As part of this week'sĀ Agencies4Growth Festival, we've asked some of the brightest minds in marketing why agencies matter today. Here, Mel Edwards, global chief executive of Wunderman Thompson, shares four areas of growth opportunities for the agency-client relationship.

When the new year began, global economic indicators were already pointing toward a recession. Then Covid-19 happened. An extraordinary wave of disruption swept around the world at breathtaking speed and the pursuit of gro...