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WINE + SPIRITS : Matthew McConaughey's latest role: bourbon blender

Sep 22, 2018 - The Globe and Mail (Canada)

Matthew McConaughey likes his bourbon. Enough that when Campari Group asked the Hollywood star to become a celebrity pitchman for its Kentucky-based Wild Turkey brand a couple of years ago, he jumped in with both feet to become "creative director." Now he's hatched his own superpremium, small-batch creation, called Longbranch, a two-year effort with Wild Turkey master distiller Eddie Russell that will soon be released in Canada. I met with McConaughey and Russell over some bourbon in Toronto rec...