Powered by

Will adding a sour kick get millennials to eat raisins?

Aug 23, 2018 - Orlando Sentinel (Florida)

Sun-Maid Raisins is easily one of the most recognizable brands in the United States. But even the company's iconic red bonnet-wearing farm girl hasn't been enough to keep this century-old cooperative from losing touch with consumers, especially younger ones.

Harry Overly vows to change that.

Overly was hired last year as the president and chief executive of Sun-Maid Growers. A 39-year-old with a deep marketing background who has spent most of his career in Chicago, Overly was broug...