Why major brands are heading to crowdfunding sites for product development insights — MashTalk

Nov 20, 2018 - Mashable

Ten years ago, Indiegogo launched the modern era of crowdfunding by creating a place where anyone could pitch their idea, product, or creative endeavor to the entire world, asking for the funds to make it reality. Today there are no shortage of crowdfunding sites, and even though Indiegogo isn’t as large as rival Kickstarter, it’s still tremendously influential, offering entrepreneurs not just a funding platform, but also support beyond their campaigns, with tools to ease the transition from...