Why does Swatch think it can take on Google and Apple?

Nick Hayek wants Swatch to roll out its own smartwatch OS rather than use Android Wear. This is a grave mistake that shows little understanding of smartwatch success factors and of competitive software engineering cultures and their ecosystems.

Lebanese-born and Europe-schooled, Nicolas Hayek père was a genius.

In 1983, two venerable but mortally ailing Swiss watch industry companies, ASUAG and SSIH, called Hayek to their bedside to perform the last rites and liquidations. The compa...