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Feb 02, 2017 - The New York Times

As a candidate, President Trump spent contributors' money for office space that he owned, stays at his resorts and food at his restaurants. He spent contributors' money on Trump-branded wine and water. He displayed Trump merchandise at campaign events. Now he seems determined to milk the presidency, apparently synonymous with his brand in his eyes, for a fortune.

''The brand is certainly a hotter brand than it was before,'' Mr. Trump observed, with satisfaction, shortly after the election....