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'We owe it all to wonky fruit and veg'

Mar 04, 2019 - The Daily Telegraph (London)
Investments-Partnership Announcement

Dash Water doesn't boast about using only the finest ingredients. Instead, it likes to highlight the flaws of what goes into its flavoured sparkling water.

It's no marketing mix-up; the start-up simply wants to show off how it saves tens of thousands of misshapen lemons, cucumbers and berries every year that would otherwise go to waste. The company's canned water is infused with this "wonky" fruit and veg - and it's additive-free, explains co-founder Alex Wright. "We want to be a refreshin...