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VMG, Alliance Consumer Growth exit Babyganics after strategics-only sale process

Jul 27, 2016 - The Deal Pipeline

Private equity firms VMG Partners and Alliance Consumer Growth have completed the sale of personal care and household products maker Babyganics to SC Johnson & Son Inc. after a limited auction process that targeted only strategic bidders.

Terms of the deal were not disclosed.

The transaction produced an internal rate of return of nearly 60% for VMG, according to a source familiar with the situation.

VMG had a majority stake in Babyganics and ACG owned a minority stake. The PE f...