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Vitality uses wearable technology to track steps and reward insurance consumers

Nov 06, 2018 - Marketline Newswire

Vitality, a division of South African insurer Discovery, is using wearable technology to track steps walked as well as heart rates to offer reward points to health-conscious customers.

Using Fitbits and Apple Watches, the insurer encourages its policyholders to connect with the Vitality Member app to check improvements in their lifestyle.With the Vitality Member app installed on the users’ smartphones, the health insurer can remotely monitor daily steps and heart rate.Vitality, which...